Working at Persado | Glassdoor

Persado Overview

New York, NY
201 to 500 employees
Company - Private
Unknown / Non-Applicable
Persado is reinventing digital marketing creative by applying mathematical certainty to the words used in marketing communications.

Words are the foundational DNA of marketing. By unlocking the power of words, companies win every digital marketing moment ... Read more

Mission: Build the AI that fully unlocks the power of words so that companies can make every customer interaction count with mathematical certainty.

Company Updates

  • We're hiring! Be sure to check out our profile on The Muse to get an insider's look at our company culture!

    The Muse brings you inside the office of Persado

    Explore Persado careers, find out what it's like to work at the New York City Metro Area office, in addition to jobs that the company is hiring for.

  • Work with talented people like Veronica! Our UK Marketing Manager

    Employee Spotlight: Meet Veronica! - Persado

    I'm the UK Marketing Manager and I have been working at Persado for two years. I started as an Engagement Consultant and moved into my current role after working closely with marketing for a year and a half.

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Persado – Why Work For Us?

About us

Persado was founded on 12/12/12, and as math nerds, we think that fact is pretty cool. Just as we geek out about data, we have a deep appreciation for the power of language.

Persado is the leader in using AI to generate the most compelling marketing message, harnessing the power of words.

We have offices all around the world in some really cool locations. In the US we're based in the Financial District SF, Madison Square Park NY and Fulton Market Chicago.

Join us

Our company is made up of everyone from Math Olympians to pioneers in natural language processing to some of the world’s foremost experts in data science. And that is only half of who we are. We are also comprised of leading linguistic specialists, marketing experts, talented translators and more, all working together to help companies globally win every digital marketing moment.

Find your next role

Our Values: We are Persado

Our business is a revolution.
The revolution isn’t over until we become the status quo.
We fight with numbers.
The old way of doing things will fight us but we will prevail.
Do more, talk less. Wherever possible, DIY.
It may look ugly, it may look chaotic but, in the end, it will change everything.
The truth has only one version. Have the courage to tell it like it is.
Falling is expected. Getting back up is who we are.

Our Culture

We have started a movement. Sometimes it’s one step forward, two steps back. Nothing revolutionary ever comes easy. Every Persadoan has a role to play in making this an amazing place to work. Whether that means joining our Culture Committee to lead volunteering and charity initiatives or sharing knowledge during our bi-weekly all-hands meetings. We are constantly pushing forward.

Proud of our Diversity

Innovation is at the heart of what we do. Different perspectives are an essential component to keep us pushing forward. Our diverse team speaks over 25 languages and counting and we value the contribution that each Persadoan makes.


Because our people are our biggest asset, we want everyone to be happy and healthy so that they can do their best work. You’ll receive health care, generous vacation, retirement plan, company offsites, team events, happy hours and tons of snacks and goodies. 


Each Persadoan has two days per year to use for volunteering. You might choose to help deliver food to the homeless or take part in a group fundraising activity.

Other Events

Persado’s Culture Committee organize events in partnership with local charities to have the biggest impact. Whether that’s fundraising, volunteering or using our technology to support local charities. 5th September is the United Nations International Day of Charity and events take place in each of our global offices to help build a sense of community.

Charity: water

Charity: water is on a mission to bring clean drinking water to everyone and it’s a mission that is close to our hearts. Persado has worked closely with Charity: water to help support their mission. Watch the video above to find out more.

We want you to understand our interview process so you can be fully prepared to succeed. 

What we’re looking for

Innovation, ambition, hunger. We want to know how you creatively solve problems. We want to hear about your successes and failures and, more importantly, what you learned from them.

What you can expect

The interview process will vary based on role, seniority, etc., but you can expect:

  • A call with HR: To talk through your experience and see if you’d be a good match
  • Meet the hiring manager: to assess whether you’d be a good fit in the team. Questions to understand your experience in detail
  • Meet the team: We value each Persadoan’s unique perspective so you’ll likely meet with one or more of the team to get a second opinion.
  • Evaluations: We’re a data-driven math-focused company so you can expect to be assessed in a variety of ways during the interview process

Apply now

Persado Reviews

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Recommend to a friend
Approve of CEO
Persado Co-Founder and CEO Alex Vratskides
Alex Vratskides
48 Ratings
  • Featured Review

    Helpful (3)

    "A lot of smart people building a world changing product"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Consulting Solutions Director in San Francisco, CA
    Current Employee - Consulting Solutions Director in San Francisco, CA
    Positive Outlook
    Approves of CEO

    I have been working at Persado full-time (More than 3 years)


    * A ton of expertise in language and data science
    * Sales team that rises up to the challenge, building a category from scratch in many cases
    * Highly consultative and partnership-oriented engagements leveraging very cool tech
    * Brilliant, collaborative and positive people
    * See something, say/do something attitude for all ranks within the company


    * New technology that needs to be explained and frequently has custom executions
    * Integrations and user-facing platforms are new, technology is not fully polished
    * Range of technology involved is extensive and challenging to master
    * Globally dispersed teams make collaboration difficult

    Advice to Management

    * Continue investments in automation and integrations
    * Encourage further collaboration and expertise development, especially within operations and deployment groups
    * Create opportunities for hands-on experience for things outside an individual's role
    * Leverage internal expertise to educate marketing community overall on topics Persado members have deep knowledge on (marketing language, AI, data science, platforms & technology stacks)

See All 82 Reviews

Persado Photos

Persado photo of: Team Building exercise
Persado photo of: Italian Team Outing!
Persado photo of: Italian Team!
Persado photo of: Barbara winning a peer recognition award!
Persado photo of: Volunteering
Persado photo of: Company Offsite
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Persado Interviews



Getting an Interview

Getting an Interview





    Software Engineer Interview

    Anonymous Interview Candidate
    No Offer
    Positive Experience
    Average Interview


    I applied through an employee referral. I interviewed at Persado.


    1. Skype interview to get to know you and one conceptual technical question
    2. 2-hour on-site interview where you speak to 3 people separately:
    -- Director of Engineering - generic coding problems
    -- Senior Ruby engineer - Rails-specific questions and a couple of Ruby problems
    -- Senior JS engineer - JS and front-end questions + 1 Git question

    Interview Questions

See All 40 Interviews

Persado Awards & Accolades

  • DMA Innovation Awards(Digital Technology), DMA, 2014
  • CNBC Disruptor 50, CNBC, 2017
  • Retail Industry Leaders Association (R)Tech Retail CEO Innovation Award 2018, (R)Tech, 2018
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