Working at RJ Reynolds Tobacco Holdings | Glassdoor

RJ Reynolds Tobacco Holdings Overview

Winston-Salem, NC
5001 to 10000 employees
Company - Private
$50 to $100 million (USD) per year

RJ Reynolds Tobacco Holdings – Why Work For Us?


We are leading the transformation of the tobacco industry. Transforming tobacco is a bold vision that we believe in and our journey is well under way. 




At the RAI companies, everyone is committed to "innovation with a purpose."  Our vision is to achieve market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the health impact of tobacco use.  This commitment is the right thing to do and will ultimately advance our commercial objectives. 

Our companies’ innovations and the following focus areas will help bring us to a market leadership position... 

Reducing harm via product portfolio development and assortment - Tobacco Harm Reduction is about reducing the risks faced by adult tobacco smokers by encouraging public health officials to provide accurate information and engaging legislators to institute regulatory policies that reflect the comparative risks between cigarettes and smokeless tobacco products.

Accelerating the decline in youth tobacco use - Minors should never use tobacco products. We support states' decisions to impose greater fines on retailers for selling to minors, as well as fines on minors that are found in possession of tobacco. We support and are expanding the “Right Decisions, Right Now” program, which is aimed at helping prevent tobacco use among youth. This program, available at no cost to youth leaders, educators and other adults, teaches young people how to make good decisions, including the decision to be tobacco-free.

Resolving these controversial issues related to the use of tobacco - More than 43 million American adults exercise their freedom of choice to smoke, despite many decades of declines in smoking rates. We believe that the use of tobacco products will not cease in the near term. We believe that innovations like digital vapor cigarettes, snus and nicotine gum, combined with efforts to reduce youth tobacco use can help resolve controversial issues related to tobacco use.


Daan Delen


Daniel M. Delen
Reynolds American Inc. President and CEO

Reynolds American, Inc. is parent company of six subsidiaries with offices in the United States and abroad. Its holdings include R.J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company, Reynolds American Services Company, Niconovum AB, and R.J. Reynolds Vapor Company.

Reynolds American’s operating companies combined constitute the second-largest tobacco company in the U.S. 


Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco

Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.;

Niconovum USA, Inc.; Niconovum AB; R.J. Reynolds Vapor Company and RAI Services Company. 

Learn more about our family of companies below.


R.J. Reynolds Tobacco Company

R.J. Reynolds (RJR) is the second-largest tobacco company in the United States. RJR makes many of the nation's best selling cigarette brands, including Camel, Pall Mall, Doral, Kool, Winston and Salem. For more information, visit



American Snuff Company, LLC

American Snuff Co. is the nation's second-largest manufacturer of smokeless tobacco products. Its leading brands include the #1 moist snuff brand Grizzly, Kodiak, Levi Garrett and much more. For more information, visit



Santa Fe Natural Tobacco Company, Inc.

Santa Fe manufactures Natural American Spirit cigarettes and other additive-free tobacco products. It also manages and markets other super-premium brands domestically and abroad. For more information, visit




Niconovum markets innovative nicotine replacement therapy (NRT) products under the Zonnic brand name in the U.S., Sweden and Denmark. Its nicotine gum, mouth spray and pouches use proprietary technology for nicotine delivery. For more information, visit



R.J. Reynolds Vapor Company

R.J. Reynolds Vapor Company makes and markets the highly differentiated VUSE brand-the nation's first digital e-cigarette-by combining over 100 years of tobacco expertise with innovative technology.   



RAI Services Company

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies [above].





Our industry is no stranger to challenges and we welcome those who thrive on competition, seek to drive the business forward and give back to their communities.

Our products are made for adult consumers and we support youth tobacco prevention programs and initiatives on the job as well as in off-hours as employees. 

We support the communities where our employees live and work.  In 2013, the Reynolds American group of companies, its private charitable foundations and our employees donated more than $7 million dollars to various higher education, life skills and community development charitable causes.  We give back financially, volunteer time and stay actively involved in helping people in need in our local communities.

At the RAI companies, career moves are welcomed and encouraged. Once you are in, know that we look across the organization frequently to drive cross-functional development opportunities. We have an abundance of roles-which provide great career flexibility. Within the RAI companies, your only limitations are those you set for yourself.

Join us at any one of our companies and make a positive impact in innovations for adult tobacco users, in local communities, and/or through our ground-breaking sustainability efforts. Believe us when we talk about innovation. We are not only transforming our companies, but have and will continue to lead transformation within our industry (see "Vision" section).





We offer competitive pay and a benefits package designed to foster and improve the well-being of our employees.



Employees within the RAI companies work hard and high performance is rewarded.  Since every employee contributes to business performance, every employee is on the bonus compensation plan.


Benefits, Health & Wellness

We also recognize the importance of having healthy and happy employees.  To that end, complimentary financial planning services, 401K match up to 6%, health and wellness benefits, fitness centers, elderly family care planning services, health flexible spending & daycare pretax savings accounts, and more are available to our employees.


Giving Back

We hope charitable causes are as important to you as they are to us.  Every year we give millions of dollars to various community, arts and life skill development charities as well as higher education causes.  We also match the charitable donations of our employees. Lastly, many companies and/or departments take time off during the week to volunteer with charity partners.


Work and Life Balance

We strongly value work-life balance. We offer flexible work hours and the ability to work from home to our eligible employees.  


Supporting your Development

Traditional professional growth and development benefits are available-like internal training and external learning seminars.  A formal mentoring program is available-either for employees to give back to up-and-coming professionals, or to refine existing skills.  We also offer tuition reimbursement for continued development through higher education.

Collaborative working environments encourage teamwork and engagement, and the contributions of our newest employees are valued as much as those of our seasoned leaders. You'll be given responsibility the minute you walk in the door, as well as access to company leaders.


As a Fortune 300 company, RAI offers a great range of opportunities for interns, early-career and mid-career professionals. No matter your interests, you can have a great career here.

As you consider a career at RAI or its affiliated companies, we'd like you to think about a question we ask every employee: 

What do you want your legacy to be?

Something bigger than working for a living?
Being a marketplace leader with a bright future?
Innovating and pioneering technological breakthroughs?
Helping solve long-standing public-health issues?

If those questions inspire you, then come innovate with us.

"There is so much opportunity here. It's a forward-thinking company. We're innovating for the future."

- Josh Jones, R.J. Reynolds Tobacco Company




Opportunities at RAI and Its Subsidiaries



Want an internship that gives you experience and responsibility from day one?

Look no further than Reynolds American and its operating companies. Our interns work on real projects that address real business challenges and report out to leadership on the status of their projects. With us, you can test-drive the skills and concepts you're learning in the classroom and gain real-world leadership experience.

We visit many of the nation's top colleges and universities. Talking with one of our ambassadors is a great way to learn more about our companies. Many of our interns are first and second year MBA students. If you want to drive growth and lead innovation, we want to hear from you.

Early and Mid-Career Professionals

We offer a range of opportunities for early and mid-career professionals who welcome the challenge of transforming an industry. We offer opportunities to be innovative with a purpose, for you to be recognized for achievement and to continue to grow professionally. Whether you're looking to start your career, or make a career move, we want to hear from you.


"I've worked in Trade Marketing for about 2 ½ years as a territory manager. We go above and beyond a typical sales person. A lot of my satisfaction comes from helping retailers understand how to grow their business in both sales and profitability."

- Valerie, R.J. Reynolds Tobacco Co. - Trade Marketing

RJ Reynolds Tobacco Holdings Reviews

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  • "Electrical Electronic Tech Level II"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Electrical Electronic Tech Level II in Winston-Salem, NC
    Former Employee - Electrical Electronic Tech Level II in Winston-Salem, NC
    Positive Outlook

    I worked at RJ Reynolds Tobacco Holdings full-time (More than 10 years)


    Great Pay and O.K benefits


    No more old school retirement plan, save your own now but with a 3-9% match

    Advice to Management

    Most pretty good and respectful

See All 82 Reviews

RJ Reynolds Tobacco Holdings Interviews



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Getting an Interview




  1. Helpful (9)  

    Territory Manager Interview

    Anonymous Employee in New York, NY
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied online. I interviewed at RJ Reynolds Tobacco Holdings (New York, NY).


    Prescreen call (30mins)
    Video questions- 8 of those
    Day on the trade - its pass/fail. Be yourself and genuinely interested and you'll be fine
    Panel interview - two 30 minute interviews. Two upper managers in each room. I prepared by going through every review in here on glassdoor, took all the interview questions, and answered them through the star method.

    This strategy will get you offered
    Question is asked- star your answer - connect star answer to day on trade experience or a leadership dimension.
    When its time for you to ask questions, ask through the leadership dimensions and connect them to the company. terms of strategy development, where do you see the comp heading...

    Interview Questions

    • Tell me about yourself, name a time you collaborated, name a time you failed, who are your mentors, name when you were flexible with schedule, how do you manage working alone, what are you passionate about, are you open to relocating   Answer Question
See All 29 Interviews

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