Working at ReachLocal | Glassdoor

ReachLocal Overview

Woodland Hills, CA
1001 to 5000 employees
Subsidiary or Business Segment
Advertising & Marketing
$500 million to $1 billion (USD) per year
ReachLocal is a digital marketing company dedicated to helping local businesses, franchises, and national brands grow their business. Through our global technology platform, technology partnerships with companies like Google and Facebook, a decade’s worth of marketing ... Read more

Mission: At ReachLocal, our mission is to help local businesses all over the world get more customers.

Glassdoor Awards

Best Places to Work: 2012 (#27)

Company Updates

  • Wow! Our healthcare team is doing an awesome job, as always, of marketing for their clients! Check out these recent award wins:

    ReachLocal's Healthcare Marketing Expertise Recognized by the Aster Awards for the Company's Work with Audiology First and Mitchell Medical Group

    WOODLAND HILLS, Calif., June 14, 2018 (GLOBE NEWSWIRE) -- ReachLocal, a leader in online marketing for local businesses and a part of the USA TODAY NETWORK, announced today it won two Aster Awards for its work with Audiology First and Mitchell Medical Group.

  • We're excited to be among @Comparably's Best Places to Work list! Read more:

    Here are the top places to work by region

    CLOSE All week Comparably, a compensation, culture and career monitoring website, has exclusively published "Best of" lists with USA TODAY, covering areas such as CEOs and diversity. Thursday, its annual Best Companies by Region list highlights the best company cultures in specific metro areas.

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ReachLocal – Why Work For Us?

To work at ReachLocal is to be part of something big. We’re on a mission to help local businesses across the world reach local consumers online. And we’ve been leading the way for local online marketing for nearly a decade. So, we’re always on the search for sharp, driven professionals who share our passion for equipping local businesses with innovative solutions that help them reach more local customers.

Working with us means being a part of a company that’s nationally recognized for achievements in technology and growth. We’ve got the best minds in the business working across the globe to deliver leading solutions through a unique combination of technology and service. Take a look at our available positions to see how you can become a part of our team.

Check out our employee testimonials


Scott Richardson

Internet Marketing Consultant

Charlotte, NC

"I’ve had complete satisfaction with my decision to join the ReachLocal team. Having come from a much larger company, I thoroughly enjoy the autonomy of growing my account base in a launch market. The daily routine can be difficult at times, but the thought of the end goal and being part of such an aggressively growing company making it all worth while. I have, and will continue to, refer friends to ReachLocal  as I welcome them to come along for this tremendous ride."


Alisa Swartz

Internet Marketing Consultant

San Francisco, CA

"I have had many opportunities to speak with candidates who are considering employment at ReachLocal, and I am happy to share my thoughts. One of the things that I love about ReachLocal is that it is a dynamic, growing company. I love that we are able to make changes and add products based on the changes and evolution of the internet. I happily worked for AT&T Yellow Pages for 7 years, and I feel like I was on a luxury liner, sipping a cocktail, and jumped overboard landing on the ReachLocal speed boat, white knuckling it with the wind whipping through my hair.  ReachLocal is positioned to quickly and nimbly navigate through the internet space – search, surf, social and who knows what next. It is a blast!

What is it like to work for ReachLocal? It is like running your own business. You need to have a strategy in place. You need to have a business plan and goals in mind. In the beginning, plan on working 24/7 if you want to reach the higher echelon of sales. Eat, breathe, sleep ReachLocal, constantly lead generating, driving all over to meet clients, analyzing results. And it is fun! It is amazing to see what an impact you can have on the livelihood of local businesses and their employees. When I left AT&T, I was thinking that I was selling advertising on Google & Yahoo. Working at RL is so much more. Your ability to impact a local business is huge.  Since we record phone calls, I have worked with business on their intake protocol. Everything from training their personnel, to evaluating how their business operates, to discussing profit margins and angles to growing their businesses. It is extremely gratifying."


Kelly Decollibus

Internet Marketing Consultant

Boston, MA

"I have been an Internet Marketing Consultant at ReachLocal for over two years now. I am so glad to be working for a company like ReachLocal. I love the corporate culture here. I find that everyone at ReachLocal actually wants to be here and it comes through on a daily basis whether you are talking to management or support. If you need help, someone is always willing to lend a hand.  

I love that we do not have territories here and that we can hit most small- to medium-sized business in any vertical. At my previous employer, I had a territory and could only focus on one vertical. It was very limiting to accomplishing my sales goals.  
I also love that ReachLocal is on the cutting edge with technology. There is never a dull moment here as we are constantly adding new products and services. I am excited to see what will happen in the next few years with my company. We have been growing so fast and it is very exciting. 

My favorite thing about working at ReachLocal is that I have a lot of autonomy. If you are selling and working hard, no one really bothers you. I treat my job here as if I am running my own business. I want to continue to grow my book of business and build my own sales team. There is so much opportunity here because I get paid residual income on every sale that I make and retain.

A typical day at ReachLocal for me is hitting the streets cold calling. I cold call in person all day and leave materials behind if I can't get an appointment. I talk to everyone I meet about ReachLocal.

One thing I would tell new or potential hires is that it definitely takes hard work and dedication to be successful here. You must be willing, in the beginning, to put in a lot of hours. This will get you to where you need to be faster. After your book is at a healthy amount, you can slow down a bit if you want or you can hire an Account Manager to help you grow your book. I opted to hire two Account Managers and have not stopped growing my book of business. I can sell this product with integrity because I know it works.

 I Love Reachlocal!"


Mike Speiran

Manager, National Brands & Franchises

Dallas, TX

"Working at ReachLocal is unlike any other company I have ever worked for. Don’t get me wrong, I have quite enjoyed previous employers but not to the extent I enjoy ReachLocal.

Why do I love ReachLocal? It is hands down the fairest company I have ever seen – hard work actually equates to higher income and more opportunities! I have seen the hardest working people in the company advance their careers while making handsome incomes and having fun in the process.

I was one of the first 50 employees at ReachLocal, I’ve seen them come and go but the people with real drive and desire to succeed who are also willing to put in the effort are all enjoying flourishing careers. 
Compensation is designed for high achievers, the more revenue you bring to the company the more they give back to you. Performance is rewarded in an extremely equitable manner. I work with some of the most talented, intelligent and visionary people around… the 5 founders are unbelievably talented and so down to earth it is humbling to be around them.

I am a fan of any company that rewards employees for hard work, plays fair, has immense integrity and genuine concern for each other and always does what they say they are going to do. What more could you ask for?"

ReachLocal Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
ReachLocal CEO Sharon Rowlands
Sharon Rowlands
237 Ratings
  • "Average Pay, Great Culture"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Client Service Representative
    Current Employee - Client Service Representative

    I have been working at ReachLocal full-time (More than 3 years)


    Recently acquired by USA Today there a ton of benefits and a great place to work if you have a family.


    Compensation is capped and average

See All 751 Reviews

ReachLocal Photos

ReachLocal photo of: Executive Leadership Team servin' up ice cream
ReachLocal photo of: More fun at the ReachLocal services cookout in Plano!
ReachLocal photo of: All smiles at the ReachLocal services cookout in Plano
ReachLocal photo of: Having a great time at the Services team cookout in Plano!
ReachLocal photo of: Services team cookout in Plano!
ReachLocal photo of: #Screechlocal 2017 - Australia
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ReachLocal Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (1)  

    Facebook Marketing Expert Interview

    Anonymous Employee in Plano, TX
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through an employee referral. The process took 2 weeks. I interviewed at ReachLocal (Plano, TX) in September 2016.


    I heard about ReachLocal from a current employee and sent my resume to a recruiter as well as applied online through their website.

    The interview process was very quick, which I appreciated. I had a phone interview with a recruiter on a Monday and a in-person interview the same week. I spoke with two people, both very knowledgeable and passionate.

    Interview Questions

    • Most of the questions I was asked were about my work experience, work ethic, conflict management, etc..   Answer Question
See All 156 Interviews

ReachLocal Awards & Accolades

  • Achievement in Customer Excellence (ACE), Confirmit, 2015
  • Deloitte Technology Fast 500(#1), Deloitte, 2009
  • Inc. 500/5000 Fastest Growing Company, Inc., 2009
  • Best Social Media Service for Small Business, Mashable, 2010
  • Employees’ Choice - 50 Best Places to Work, Glassdoor, 2012
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