Mission: To be the best global integrated agency in the world, bar none.
We are so proud to have Francisco Coutino, of Red Fuse Mexico, on our team! When he is not helping build campaigns, he is fighting poverty in Latin America by building homes! #HumansOfRedFuse
Congratulations to our team from Red Fuse Hong Kong, who recently took part in a FaceBook Blueprint Live competition in Hong Kong... and won!
This version of Blueprint had a focus on media. Arng Ooi, Senior Media Executive RFHK explained that "Teams from all over Hong Kong took part and tried to "crack the brief". The presentation by Red Fuse was more comprehensive than the others because being an integrated agency we had a wider range of skills in our team and so we had more ideas."
“Proof, if any is needed, we have the best talent in not just HK but the region and the teamwork to match. We are operating at a totally different level. Am in awe and inspired by the depth of talent we are surrounded with every day…”—Shen Guan Tan, Red Fuse Global Chief Creative Officer and Chairman, Asia
What drew you to work for Red Fuse?
Advertising is my passion. I really love my job. I had spent all my life working for Ogilvy in Guatemala City, until one day I received a call from Panamá with the offer to work for Colgate – Palmolive. They had watched my portfolio and they wanted me on the team as an Art Director. I didn’t imagine that call was going to change my life. I was going to work with one of the most important creatives in the world… my boss was going to be Gloria de la Guardia. I couldn’t deny the job offer.
What is your favorite thing about Red Fuse?
The quality of the people. Working for one of the most important brands needs the best human talent, and Red Fuse is an expert at finding it.
What is your favorite project you have worked on?
I have many. One of my favorites is “Palmolive Optims.” It was my first project as ACD. I had the opportunity to work with great people and was a part of the project from the beginning through the completion of whole commercial. The other one is “Suavitel - Thank You Mom.” Being part of the team who won the Silver Effie in Mexico meant a lot to me.
What is something surprising about being an Art Director that people may not know?
The visual references are important, but it is more important to read all kinds of literature, tales, novels etc. Personally, I prefer books to movies, because with reading, I stimulate my imagination and a whole history can be totally told from a different point of view.
How long have you been involved with TECHO in Panama and Guatemala?
I have been involved with Techo Guatemala since the beginning of the foundation (2009 to 2015). This year I moved to Panama and participated for another year with the foundation.
Can you tell me a little more about the Organization, and how you participate?
TECHO, also known as “Un Techo para mi País” (Spanish for A Roof for My Country), is a nonprofit organization that fights against extreme poverty in Latin America; constructing transitional housing and implementing social inclusion programs. TECHO has worked with more than 720,000 volunteers, and has constructed houses for over 102,400 families in 19 countries in Latin America and the Caribbean.
I´ve been a volunteer for the organization in 2 different areas. Mostly I dedicate time to communications, which consists of design campaigns for constructions, fundraising, and social networks. I also keep in touch with communities who suffer extreme poverty. This role consists of being the leader and working with the volunteers to finish the houses, street access, community centers, etc.
Does the work you do at Red Fuse and your work with TECHO ever cross paths?
Absolutely, because our brand works for the benefit of well-being and people’s happiness. Colgate believes that all deserve a future they can smile about, and TECHO works for the future of the families in extreme poverty. It’s a different cause, but the feeling of chasing happiness is the same.
What is the most rewarding part of working with TECHO, and why do you feel called to do it?
The most rewarding part is to see the faces of the families who can finally sleep under a safe roof, without cold and rain. Sometimes, we take it for granted, but extreme poverty is real, and in some cases a matter of indifference. I dream someday that TECHO disappears, because we don’t need to fight any more against poverty.
I worked at Red Fuse full-time (More than 3 years)
This is an integrated agency that is actually integrated.
The people are amazing and always willing to help each other out (at least on my team). It's what I miss the most about working here
Management actually delivers on promises they make to employees
Bonuses and raises every year
Client is traditional and slow to make decisions. When they do, they change their minds A LOT!
Small teams means not many opportunities for upward mobility but there are opportunities for lateral movement.
Some senior managers can be too micromanaging
Not much formal internal communications.
Advice to Management
Slow down with the constant organizational changes. Just when people get used to things they get changed again.
More investment in conferences and networking events would go a long way towards helping employees develop
More company updates
I applied through other source. The process took 4 days. I interviewed at Red Fuse (New York, NY) in March 2016.
It was a wonderful and quick interview process. I had two separate phone interviews and was hired to start as an intern. It has been an amazing experience. I am learning so much and love being helpful. I really enjoy the people and the company. The company really cares about its employees. We have socials every week. We work in a very creative environment. I love it!