Reynolds American Career Overview | Glassdoor

Reynolds American Overview

Winston-Salem, NC
5001 to 10000 employees
Company - Public (RAI)
Consumer Products Manufacturing
$10+ billion (USD) per year
Reynolds American Inc. is positively transforming the tobacco industry and we’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco ... Read more

Company Updates

  • We are proud to make our second appearance on the Achiever's 50 Most Engaged Workplaces of North America list. But distinctive to this year, we're especially honored to have been named the “Elite 8” Winner in element of “Vision & Values. ” The Elite 8 recognizes the best of the best — eight companies that received the highest scores for each of the Eight Elements of Employee Engagement™.

    Reynolds American Inc. lauded as 'Elite 8' top category winner as part of Achievers 50 Most Engaged Workplaces in North America

    WINSTON-SALEM, N.C. - Sept. 26, 2017 - Reynolds American Inc. has been named an "Elite 8" Top Category Winner in "Vision Values" by Achievers, an industry leading provider of employee recognition and engagement solutions.

  • This year's “Rock for a Reason” event was EPIC thanks to all the good our employees do in the community, including their contributions to United Way. Watch the video on our Facebook page:

    Careers At RAI

    Spotlights, red carpet, tattoos, not one but TWO rock bands! This year's RAI United Way Steering Committee shares how the epic "Rock for a Reason" event came together - highlighting the incredible...

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Reynolds American – Why Work For Us?

Our Vision

RAI and its subsidiaries are leading the transformation of the tobacco industry in ways that will benefit society because policy is evolving, the marketplace is more dynamic than ever before and adult tobacco tastes are changing. Adult tobacco consumers want new, convenient, smoke-free ways to enjoy tobacco. Transforming tobacco is a bold vision that we believe in and our journey is well under way. 

Our vision is to achieve US market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the harm caused by smoking. This commitment is the right thing to do and will ultimately advance our commercial objectives. Our vision creates tremendous opportunities for our companies and people to grow, creating a successful and sustainable future for all.

Our vision, while bold and powerful, taken on its own does not truly convey the full meaning and purpose of what it means to be an employee of the RAI family. We want our employees to be fully engaged and it takes more than purposeful work alone to create that engagement.

We have taken great strides to infuse our vision and values in both tangible and intangible ways throughout the employee experience so that it unites us, inspires us and guides us.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c. and the U.S. parent company of R.J. Reynolds Vapor Company; Niconovum USA, Inc.; Niconovum AB; Santa Fe Natural Tobacco Company, Inc.; R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Kentucky BioProcessing Inc.; RAI Innovations Company; and RAI Services Company.

Our operating companies are developing a range of revolutionary products that are redefining tobacco enjoyment. Through this innovation and the marketing of our companies’ iconic brands, we’re not just building market leadership we’re transforming an entire industry. Learn more about our family of companies:

R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. The company's leading brands include Newport, Camel and Pall Mall.

Santa Fe Natural Tobacco Company, Inc. manufactures and markets Natural American Spirit products.

American Snuff Company, LLC is the nation’s second-largest manufacturer of smokeless tobacco products. The company’s leading brands are Grizzly and Kodiak.

Niconovum USA, Inc. and Niconovum AB market innovative nicotine replacement therapy products in the United States and Sweden, respectively, under the ZONNIC brand name.

R.J. Reynolds Vapor Company manufactures and markets VUSE e-cigarettes.

Kentucky BioProcessing, Inc. is the worlds leader in using tobacco plants to produce, extract and purify proteins.


RAI Innovations Company is focused on the product development, innovation and commercialization of next-generation vapor and nicotine products.

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies [above].


Our Culture

For many companies, the concept of “meaningful work” is often an intangible idea that separates purposeful, rewarding work from “just a job.” At RAI, meaningful work is more than making employees feel they are valued in their jobs, it’s also about motivating and inspiring employees and fostering a shared sense of pride. We believe employees feel their work is valued not just through the strength and understanding of our vision, but by the behaviors associated in achieving it. It’s how we make the intangible tangible.

In the 2015 Employee Engagement Survey, 90% of our employees indicated that they are proud to work for RAI. This has been further supported by our being certified as a Great Place to Work and also being recognized by Achievers as a Top 50 Most Engaged Workplace for the past two years. We are particularly proud that Achievers chose us as the Elite 8 winner in the Vision & Values element.

At RAI and its subsidiaries, you’ll work in a fun, caring and collaborative environment with diverse bold thinkers who are passionately committed to our Core Values: 

  • Principled – We do the right thing. We treat every person with respect, fairness and integrity, and we embrace diversity.
  • Creative – We encourage new ideas to build our businesses. We reward innovative thinking and new, savvy ways of doing things.
  • Dynamic – We translate ideas into actions with boldness and speed. We leverage our knowledge and imagination to generate innovative business-building initiatives.
  • Passionate – We believe in our values and strive to win. Our pride and our dedication to high performance drive us to deliver the best results.


In the RAI companies, you can build a remarkable career doing challenging work that makes a real difference. Whatever your ambitions may be, you can make them happen here by taking an active role in charting your growth and taking advantage of ongoing development opportunities that will help you achieve your goals throughout your career.

You’ll work with experienced leaders and mentors who are both interested and invested in your success. They’ll actively provide you the guidance you need to grow based on your performance, unique talents and professional goals. To help you achieve your goals, you can take advantage of a wide selection of world-class professional and soft-skill development programs at every stage of your career.

You’ll also work in the company of good people who strive to grow as leaders every day by fulfilling our Leadership Dimensions:

  • Strategy Development – visualizing how to add value to your area of responsibility and translating this vision into realistic plans.
  • Driving Execution – enhancing operating results by assigning clear accountability, defining decision-making authority, and putting the right resources behind winning ideas.
  • Talent Development – elevating individual and team performance to build a motivated and productive workforce.
  • Leading Change – identifying, leading and supporting initiatives that challenge the status quo.
  • Influencing Others – generating win-win outcomes by building partnerships that integrate different points of view.
  • Credibility – earning trust, projecting confidence and demonstrating competence.

Whether it’s development in role, cross-functional rotations to broaden your skill set or preparation for a promotion, you’ll find the RAI companies rich in opportunities, commitment and resources to help you build the remarkable career you envision. Learn more about RAI careers.


Working in the RAI companies, you’re invited and expected to think and act boldly – and you’re rewarded for it. We’re a family of companies that strives for success in everything we do and we take pride in each other’s growth and well-being throughout our careers. When other companies talk about growth, they only talk about size. We focus on the growth and well-being of our people because we know our companies succeed when our people thrive.

You can feel confident and secure in your future knowing there are rich compensation, benefits, services, and education programs available to help you maintain and enhance your health, total well-being, and work/life balance.  RAI’s rewards offering is designed to support you in achieving your personal, professional and financial goals.   

Thrive at RAI with a unique benefits offering including:

  • A bonus plan for all employees
  • Peer-to-peer recognition
  • High-quality medical, dental and vision care at affordable rates
  • On-site Health & Fitness Centers
  • Work/life balance & support
  • Flexible work hours and remote work options
  • Support for community involvement and charitable projects
  • 401(k) company match —even for interns
  • Tuition Reimbursement

Reynolds American Reviews

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Debra A. Crew
125 Ratings
  • Featured Review

    Helpful (13)

    "Ignore the Negativity"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Manager
    Current Employee - Territory Manager
    Positive Outlook
    Approves of CEO

    I have been working at Reynolds American full-time (More than 5 years)


    As mentioned in many prior reviews, the benefits are superb. The company is constantly on the edge of it's seat finding and thinking of new ways to take care of it's employees.

    > Company Car - GMC Terrain ($150 is taken out of every other check to cover expenses. All servicing, fuel and anything else related to the vehicle is covered.
    > Cell phone and at-home Internet service allowance.
    > Company electronic devices including and at-home monitor and accessories for employee office.
    > Covered moving expenses for new-hires and promotions
    > and the list goes on...

    Another big benefit is the support and guidance to help progress your career in the right direction. The company firmly believes in educating and providing the right resources to raise the bar of it's employees.

    You also have the autonomy to manage your own territory while striving to achieve the company goals. With that being said, you don't have a boss breathing down your neck 5 days a week. In my personal experience, my supervisor trusts my business decisions and gives me the support I need, when I need it. That type of work environment is priceless to me and has truly allowed me to evolve into a more responsible, business-minded individual.


    I titled this review , "Ignore the Negativity" due to the extensive amount of biased reviews that have rolled in over the past few months. Yes, it's no lie, we have had a busy year, but also quite the successful year. Additionally, the company provides us with multiple resources to help with the work load such as 3rd party merchandising support and identifying marketplace opportunities which helps take some of the load off.

    To put it in perspective, the work of what was done by 4 reps, have been combined into one. Sounds daunting Right? Well before we jump to conclusion, our company has reduced the size of our assignments giving us the opportunity to visit our important accounts more frequently and for longer timeframes. In the past, one TM might have 250 stores while managing the brand's for 1 company, now that same TM has approx 100 stores managing all which means less drive time, more of a condensed impact and less stress. Work-life balance is a huge point for the company and I assure you, they will continue to find ways to best optimize this lifestyle.

    In regards to promotions, yes they are rare. But not everyone can get promoted Right? The trick here is do your best and the best will come.

    Advice to Management

    It is our people that make our brands special and strong. Continue to put the employees first and we will continue to make the magic happen! In order to be more competitive, the pay structure needs to be revisited. There is about a 15k gap between our largest competitor for the TM role.

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Reynolds American Photos

Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: RAI Headquarters
Reynolds American photo of: R.J. Reynolds Manufacturing – Atrium in Tobaccoville, NC
Reynolds American photo of: Santa Fe Natural Tobacco Company Headquarters – Santa Fe, New Mexico
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Reynolds American Interviews



Getting an Interview

Getting an Interview





    Sales Interview

    Anonymous Interview Candidate in Philadelphia, PA
    No Offer
    Positive Experience
    Difficult Interview


    I applied through college or university. The process took 4+ weeks. I interviewed at Reynolds American (Philadelphia, PA) in September 2017.


    30 minute in person interview, then two 45 minute panel interviews. My impression is that the most important things are competence and genuine interest in the position.

    Interview Questions

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Reynolds American Awards & Accolades

  • Achievers 50 Most Engaged Workplaces™ in North America, Achievers, 2017
  • Great Place to Work Certified, Great Place to Work Institute, 2017
  • #13 Vault 50 Best Internships, Vault 50 Best Internships, 2017
  • Elite 8 of Achievers 50 Most Engaged Workplaces in North America, Achievers, 2017
  • Fortune 2017 Most Powerful Women - Debra Crew #34, Fortune, 2017
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