Reynolds American Career Overview | Glassdoor

Reynolds American Overview

Winston-Salem, NC
5001 to 10000 employees
Company - Public (RAI)
$10+ billion (USD) per year
Reynolds American Inc. is positively transforming the tobacco industry and we’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco ... Read more

Reynolds American – Why Work For Us?

Our Vision

RAI and its subsidiaries are leading the transformation of the tobacco industry in ways that will benefit society because policy is evolving, the marketplace is more dynamic than ever before and adult tobacco tastes are changing. Adult tobacco consumers want new, convenient, smoke-free ways to enjoy tobacco. Transforming tobacco is a bold vision that we believe in and our journey is well under way. 

Our vision is to achieve US market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the harm caused by smoking.  This commitment is the right thing to do and will ultimately advance our commercial objectives. Our vision creates tremendous opportunities for our companies and people to grow, creating a successful and sustainable future for all.



Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c. and the U.S. parent company of R.J. Reynolds Vapor Company; Niconovum USA, Inc.; Niconovum AB; Santa Fe Natural Tobacco Company, Inc.; R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Kentucky BioProcessing Inc.; RAI Innovations Company; and RAI Services Company.

Our operating companies are developing a range of revolutionary products that are redefining tobacco enjoyment. Through this innovation and the marketing of our companies’ iconic brands, we’re not just building market leadership we’re transforming an entire industry. Learn more about our family of companies below.

R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. The company's leading brands include Newport, Camel and Pall Mall.


Santa Fe Natural Tobacco Company, Inc. manufactures and markets Natural American Spirit products.


American Snuff Company, LLC is the nation’s second-largest manufacturer of smokeless tobacco products. The company’s leading brands are Grizzly and Kodiak.


Niconovum USA, Inc. and Niconovum AB market innovative nicotine replacement therapy products in the United States and Sweden, respectively, under the ZONNIC brand name.


R.J. Reynolds Vapor Company manufactures and markets VUSE e-cigarettes.

Kentucky BioProcessing, Inc. is the worlds leader in using tobacco plants to produce, extract and purify proteins.


RAI Innovations Company is focused on the product development, innovation and commercialization of next-generation vapor and nicotine products.

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies [above].


Our Culture

People are drawn to working within our companies because of the iconic brands and revolutionary products. They stay for the visionary, principled and passionate people they get to work with every day.

At RAI and its subsidiaries, you’ll work in a fun, caring and collaborative environment with diverse bold thinkers who are passionately committed to our Core Values: 

  • Principled – We do the right thing. We treat every person with respect, fairness and integrity, and we embrace diversity.
  • Creative – We encourage new ideas to build our businesses. We reward innovative thinking and new, savvy ways of doing things.
  • Dynamic – We translate ideas into actions with boldness and speed. We leverage our knowledge and imagination to generate innovative business-building initiatives.
  • Passionate – We believe in our values and strive to win. Our pride and our dedication to high performance drive us to deliver the best results.

You’ll also work in the company of good people who strive to grow as leaders every day by fulfilling our Leadership Dimensions:

  • Strategy Development – visualizing how to add value to your area of responsibility and translating this vision into realistic plans.
  • Driving Execution – enhancing operating results by assigning clear accountability, defining decision-making authority, and putting the right resources behind winning ideas.
  • Talent Development – elevating individual and team performance to build a motivated and productive workforce.
  • Leading Change – identifying, leading and supporting initiatives that challenge the status quo.
  • Influencing Others – generating win-win outcomes by building partnerships that integrate different points of view.
  • Credibility – earning trust, projecting confidence and demonstrating competence.


In the RAI companies, you can build a remarkable career doing challenging work that makes a real difference. Whatever your ambitions may be, you can make them happen here by taking an active role in charting your growth and taking advantage of ongoing development opportunities that will help you achieve your goals throughout your career.

You’ll work with experienced leaders and mentors who are both interested and invested in your success. They’ll actively provide you the guidance you need to grow based on your performance, unique talents and professional goals. To help you achieve your goals, you can take advantage of a wide selection of world-class professional and soft-skill development programs at every stage of your career.

Whether it’s development in role, cross-functional rotations to broaden your skill set or preparation for a promotion, you’ll find the RAI companies rich in opportunities, commitment and resources to help you build the remarkable career you envision. Learn more about RAI careers.


Working in the RAI companies, you’re invited and expected to think and act boldly – and you’re rewarded for it. We’re a family of companies that strives for success in everything we do and we take pride in each other’s growth and well-being throughout our careers. When other companies talk about growth, they only talk about size. We focus on the growth and well-being of our people because we know our companies succeed when our people thrive.

You can feel confident and secure in your future knowing there are rich compensation, benefits, services, and education programs available to help you maintain and enhance your health, total well-being, and work/life balance.  RAI’s rewards offering is designed to support you in achieving your personal, professional and financial goals.   

Thrive at RAI with a unique benefits offering including:

  • A bonus plan for all employees
  • Peer-to-peer recognition
  • High-quality medical, dental and vision care at affordable rates
  • On-site Health & Fitness Centers
  • Work/life balance & support
  • Flexible work hours and remote work options
  • Support for community involvement and charitable projects
  • 401(k) company match —even for interns
  • Tuition Reimbursement

Reynolds American Reviews

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Debra A. Crew
90 Ratings
  • "Territory Sales Manager"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Sales Manager
    Current Employee - Territory Sales Manager
    Positive Outlook
    Approves of CEO

    I have been working at Reynolds American full-time (More than 3 years)


    Company clearly values you as a employee, and wants you to drive the business. Fair compensation on all fronts


    Reviews for job performance are clearly subjective to the reviewer. Customers unwillingness to complete required task will be a negative impact on your performance.

    Advice to Management

    monthly reviews should have secondary reviews from the local level. To ensure fairness.

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Reynolds American Photos

Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: RAI Headquarters
Reynolds American photo of: R.J. Reynolds Manufacturing – Atrium in Tobaccoville, NC
Reynolds American photo of: Santa Fe Natural Tobacco Company Headquarters – Santa Fe, New Mexico
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Reynolds American Interviews



Getting an Interview

Getting an Interview





    Territory Manager Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. I interviewed at Reynolds American.


    It was quite extensive: initial app, math test, phone interview, webcam interview, panel interview. Its a long process and then they select the candidates for the most suitable location. Just be sure to prepare and stick to the STAR formation responses.

    Interview Questions

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Reynolds American Awards & Accolades

  • Achievers 50 Most Engaged Workplaces™ in North America, Achievers, 2017
  • Great Place to Work Certified, Great Place to Work Institute, 2017
  • Dow Jones Sustainability World Index, Dow Jones Sustainability World Index (DJSI World), 2016
  • 100 Most Powerful Women: Susan Cameron & Debra Crew, Fortune, 2016
  • #19 on Top 20 Best Internships,, 2016
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