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Reynolds American Overview

Winston-Salem, NC
5001 to 10000 employees
Company - Private
Consumer Products Manufacturing
$10+ billion (USD) per year
Reynolds American Inc. (RAI), part of British American Tobacco (BAT), is a world-leading manufacturer that’s transforming the tobacco industry through innovation. Every day, our
people, workplaces and brands set us apart as we create a future that redefines ... Read more

Company Updates

  • Meet the Women of Transformation. We're celebrating our innovative female workforce, strong female leadership and the importance of breaking through gender norms in our workplace and in our communities. #WomenofTransformation.

  • We’re proud to have our CEO Ricardo Oberlander commit to diversity and inclusion by signing CEO Action’s pledge. We’re taking action to support our employees and communities, making our commitment to diversity and inclusion clear. Learn more:

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Reynolds American Video

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Reynolds American – Why Work With Us?

Reynolds American Inc. is transforming the tobacco industry.


Since our founding over a century ago, we’ve been an enduring and dynamic leader in a highly competitive marketplace. Today, Reynolds American, Inc. and its subsidiaries are transforming the tobacco industry to meet new and growing demands for innovative products while, at the same time, redefining how a tobacco company can help reduce the harm caused by smoking.

Transforming tobacco is our vision and the journey is well underway. It’s bold. It’s a commitment to doing the right thing. And it’s a powerful belief that creates tremendous opportunities for our companies and people to grow while creating a successful, sustainable future for everyone.

Through groundbreaking new products, a trailblazing mindset, and an international culture of thriving together, we’re bringing our vision to life in ways that benefit our business, our customers and society as policy evolves. That’s exciting. And it’s an exciting time to be an employee of Reynolds American. Our vision and values are central to the employee experience and we want everyone who works here to be engaged in the company in ways that bring us together, drive innovation, and inspire leadership for tomorrow’s success.

Our operating companies are pioneering breakthrough products that redefine the way adult tobacco consumers enjoy tobacco. It is this innovation, and the marketing of our companies’ iconic brands, that is helping us achieve U.S. market leadership while transforming the entire tobacco industry. Our portfolio of companies include:

R.J. Reynolds Tobacco Company is America’s second-largest tobacco company. Leading brands include Newport, Camel and Pall Mall.

Santa Fe Natural Tobacco Company, Inc. manufactures and markets Natural American Spirit products.

American Snuff Company, LLC is the second largest manufacturer of smokeless tobacco products. Leading brands are Grizzly and Kodiak.

R.J. Reynolds Vapor Company markets digital vapor cigarettes under the VUSE brand name in the U.S.

Kentucky BioProcessing, Inc. conducts research and development related to protein expression and extraction from tobacco plants.

RAI Innovations Company leads product development and innovation of next generation vapor and nicotine products.

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies (above).


So what’s it like to work here? For starters, it’s friendly, supportive and fun. If you thrive on doing work that has purpose in a collaborative environment where your ideas will make a real difference to our business, to our consumers and to each other, then you’re going to love it here.

Our people are proud to work here, and it shows.



  • Women's Choice Award 2019 Best Companies for Millennials
  • FORTUNE's 2018 20 Best Workplaces in Manufacturing and Production
  • Certified Great Place to Work two years in a row
    • #1 Best Retail & Consumer Products Internships (#1 in this category for three straight years)
    • #3 Best Internships for Career Development
    • #8 Best Internships for Compensation & Benefits
    • #10 The 50 Best Internships
  • CandE Recipient of a 2018 CandE Award (Talent Board Candidate Experience Award), placing us among companies in North America that are setting the bar for high standards of candidate experience excellence.

Reynolds American Inc. is transforming the tobacco industry.


We value bold creative thinkers at every level and provide international career opportunities and innovative professional development programs to help you—and our companies—succeed.

Here’s a great example: a traditional career path at a traditional company is “up”. But at RAI companies, career paths are not only “up” they’re also “over”—meaning both vertically and horizontally. It’s a unique approach that expands our employees’ capabilities by broadening their experiences, and it helps develop well-rounded leaders prepared for the challenges of our ever-changing business landscape.

At RAI, you’ll have the support of mentors and experienced leaders to help you grow. We want you to have a remarkable career, so provide all the opportunities and resources you need to make the most of your talents. Learn more at

Reynolds American Inc. is transforming the tobacco industry.


Our companies succeed when our people thrive. So we think benefits should do more than enhance your career; they should enhance your life. Because the growth and well-being of our people is essential, we offer rich compensation, benefits, services, and education programs to help employees maintain and enhance their health, wellness and work/life balance.

Our approach considers your total well-being, so supports not only the professional part of your life but the physical, emotional, social and financial parts too.

Some of the unique benefits we offer include:

• Generous salary and vacation

• Bonus incentives for all employees

• Long-term incentives at some levels

• 401(k) savings plan—even for interns. We contribute 3% whether you participate or not and, on top of that, we match your contribution at 100% up to 6%.

• Flexible hours and remote work options

• Best-in-class parental leave plan offering 16 weeks of paid leave for Moms and Dads and up to 8 months of a reduced work schedule

• Peer-to-peer recognition

• Free personal financial counseling

• High-quality medical, dental, vision, and disability care at affordable rates

• On-site health & fitness centers

• Robust training and professional development programs

• Matching grants program to charitable organizations, matching employee contributions up to $7,000 annually 

• Tuition reimbursement up to 85%

• Discounts on technology, wireless plans, automobiles, and home and auto insurance


Our company was founded in Winston-Salem and, today, people of all ages are discovering everything there is to love about the city and North Carolina. Located just an hour from the mountains and a few hours from the beach, living here is easy. Microbreweries, the ballpark, galleries, shops, restaurants, hotels, music venues, performing arts spaces and much more are located within blocks of each other downtown. And for outdoor enthusiasts, numerous lakes, parks and trails connect our entire community. Top-ranked high schools and a low cost of living make this an ideal place to live. Amenities of larger cities like Raleigh and Charlotte are only an hour away. And with 4 major universities and colleges, 2 major healthcare providers and numerous Fortune 500 companies, you’ll find our small city is big on opportunities and fun.

We’re also big on supporting our communities. Throughout the year, our companies and employees donate considerable time and money to make a meaningful difference in the lives of others. We’re proud to be not only generous donors but active participants in programs ranging from United Way, Senior Services and Meals on Wheels, to the American Indian College Fund, Big Brothers Big Sisters, the National Black Theatre Festival and a host of other difference-making organizations.

VIDEO: Giving Back to Our Community

Reynolds American Reviews

  • Featured Review

    Helpful (1)

    "Balanced Caring Company"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Manager in Boston, MA
    Current Employee - Territory Manager in Boston, MA
    Positive Outlook

    I have been working at Reynolds American full-time (More than 10 years)


    I have worked with this company for 28yrs. Many companies tell you they care about your quality of life this company practices what they preach. I am working during the Covid 19 pandemic. The company has kept us all employed and safe. They have been leaning on the side of caution. The CEO has had a virtual Town Meeting with employees to keep us updated. The benefit package is very good. Medical, Car, 401K, and Vacation. If you are a good worker and are willing to re locate there is good potential for promotion. You are empowered to make informed decisions.Very transparent company with sound ethics.


    There should be a geographical pay scale. If you live in a high cost state you cannot have the same quality as others throughout the country. Difficult to get promoted without mobility.

    Advice to Management

    Have pay based on cost of living for their area.

See All 966 Reviews

Reynolds American Photos

Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: Women in Science
Reynolds American photo of: Research and Development
Reynolds American photo of: Research and Development
Reynolds American photo of: Corporate Headquarters
Reynolds American photo of: Corporate Headquarters
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Reynolds American Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    Territory Manager Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. The process took 3+ months. I interviewed at Reynolds American.


    Phone call with recruiter for 10-15 minutes. Online assessment answering questions about yourself. Day on the trade riding with a current Territory Manager to see the scope of the position. Final interview with a panel.

    Interview Questions

See All 306 Interviews

Reynolds American Awards & Accolades

  • Best Companies for Millennials, Women's Choice Award, 2019
  • 20 Best Workplaces in Manufacturing and Production, Fortune, 2018
  • Great Place to Work Certified,, Great Place to Work Institute, 2018
  • Great Place to Work Certified, Great Place to Work Institute, 2017
  • #1 Vault Best Internship in Retail & Consumer Goods, Vault, 2019
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Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Pledge to Thrive

Taking steps to prioritize employee well-being

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