Working at Rocket Fuel | Glassdoor

Rocket Fuel Overview

Redwood City, CA
501 to 1000 employees
Company - Public (FUEL)
Information Technology
$100 to $500 million (USD) per year
Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand and direct-response objectives ... Read more

Rocket Fuel – Why Work For Us?

Work for us. Launch your career into orbit.

Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Our methodology, which leverages artificial intelligence (AI) and big data, is called Moment Scoring™, and it results in a much more efficient use of marketing dollars. 

Rocket Fuel offers brands and agencies managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL."  

Rocket Fuel values and appreciates the diversity of our workforce.  We are an equal opportunity employer and welcome all qualified applicants regardless of race, color, religion, sex, gender identity, sexual orientation, marital status, ancestry, national origin, age, disability, genetic information, or veteran status.

We're hiring like crazy right now - think you'll be a good addition to the team?  We'll not waste your time type out thousands of words describing our culture, instead let our employees use their own words to describe what it's like working at Rocket Fuel:

Rocket Fuel is a leading programmatic marketing platform that learns. Through artificial intelligence at big data scale, we optimize performance, awareness, and lift across channels for agencies and marketers. At over 1,000 employees strong, our bold and innovative team continues to reach new frontiers while fueling incredible success for our customers.

#15 on Deloitte’s 500 Fastest Growing Technology Companies, Rocket Fuel has an active customer count of almost 1,500 that includes 96 of the top 100 Ad Age brands. Through Moment Scoring™, Rocket Fuel taps into a massive big data architecture to access informative, anonymous data about an individual. Our AI can then determine the likelihood that the consumer will engage with a specific ad, on a specific device, at a precise moment in time. Our staff of nearly 200 engineers ensure that Rocket Fuel solutions are the best in the industry and can scale to the needs of our data-driven system.

Born in the ad-tech crucible of the Silicon Valley, it wasn't long before Rocket Fuel grew into an indispensable partner for our customers. But our swift and sustained success wasn't luck; it was a result of a bold and innovative team tackling immense challenges at every step of the way.

Rocket Fuel has matured into a preeminent programmatic marketing partner now experiencing an exciting new wave of growth. Today, we rely on our talented employees more than ever before. That's why we empower our staff to make a unique impact by providing them the tools and resources needed to succeed, and we carefully nurture a culture that emphasizes individuality and a healthy balance between work and life.


Since its inception in 2008, Rocket Fuel has embedded a culture of philanthropy and demonstrated a deep commitment to community. Through the Rocket Fuel “Gives Back” program, the company has created a legacy of giving and works hard to empower vulnerable youth, and those in need, to improve their lives.

With offices in 20 countries, Rocket Fuel demonstrates a genuine passion for our vision of creating an educated, healthy and safe world by engaging in targeted volunteer work and strategic grantmaking both nationally and globally. In the commercial marketplace, Rocket Fuel seeks to intelligently connect consumers to brands.

Customer First: Fuelers know the importance of truly understanding our target customers and delivering solutions, insights and experiences that exceed their expectations. THEIR success is OUR success by virtue of our commitment to world-class customer care and the quality of our products - all delivered with absolute integrity. We are also clear that we must build a viable business, so we will not do business with all prospects.

Operate at the Edge: Fuelers are learners! We seek to understand; we listen; we take informed risks.  We try things, make mistakes and learn from them. We iterate quickly, collaboratively and push ourselves to a place of discomfort, knowing the real learning is on the edge.

Celebrate People Being Great: Fuelers recognize and celebrate others’ successes all the time. We say, “thank you!” or “you rocked that project,” easily and often. When good intentions go wonky, we acknowledge the effort and risk taken, and provide specific, constructive, and actionable feedback in the moment.

Be the Change You Want to See: Fuelers act as owners and leaders of our business. We are leaders! We work, play, live and learn with intention. We are committed and feel accountable to doing "the right thing," upholding our commitments and leaving things better than we found them, both at work and in our communities.

What is it like to be an engineer at Rocket Fuel?  Check out the video below for a day in the life of an engineer and see what they had to say below!

Rocket Fuel Engineers: Seize Your Moment from Rocket Fuel Inc. on Vimeo.

How would you describe your working environment to engineering candidates?  What is your set-up like?

“We have a culture of productivity at Rocket Fuel.  We don’t stress about what time you get in or leave the office, if you work from home one day a week, or if you take time in the middle of the day to hit the gym or play for a Rocket Fuel sports team.  Instead, we care about work throughput and creating an environment that allows each individual to do what works for him or her.” – Corey

What are your favorite perks at Rocket Fuel?

“I like the facilities available at the HQ campus – full café, gym and other sports courts all around, views of the hills and lake, and more.” – Anurag

Take us through your typical day.  What does it look like?  What do you do?

“Arrive in the morning and go straight for the kitchen, have breakfast, settle down in my seat and check emails, daily standup meeting, start working, break for lunch, work work work, snack time, shoot neighbors with a nerf gun, work work work, play a prank on a teammate, work, have dinner, go home.” – Pratik

What are some of the coolest and/or most meaningful projects that you are currently working on or that you have worked on at Rocket Fuel?

“Building out the global infrastructure, configuration automation with puppet, and cloud integration” – Alastair

“Real-time behavioral targeting pipeline / Audience Guarantee pipeline.” –Anurag

“Re-wrote our entire machine learning infrastructure in Spark + Scala.  Built an entirely new product recommendation system based on neural networks.” – Corey

“Built Luke – a distributed 1200 node key value store based on YARN.  We developed this in-house metadata lookup system which is a distributed key value lookup system on YARN handling 100s of billions of lookup requests/day.  Many of our jobs use this system to lookup values for certain keys of metadata tables and its predecessor was unable to handle the growth of metadata tables in our MySQL/Oracle databases. 

Epiphany – a new attribution system called Epiphany which connects millions of action events to billions of impression records.  It is a system that came out of the need to scale our attribution platform for growing data, multiple algorithms, ingest data from third parties, and real-time attribution.” – Pratik

What do you enjoy most about your career at Rocket Fuel?

“I enjoy the opportunity to learn about using new technologies at a big scale, the opportunity to choose to work on things that interest me and work on improving my skills in a relaxed environment.” – Anurag

If you were going to refer working at Rocket Fuel to your best friend, what would you say?

“There is a lot to do, a lot to learn, and a lot to eat.” - Alastair

“You are not joining a company, you are joining a family.” -Anurag

“The combination of a very technical product and learn engineering organization gives engineers the opportunity to have ownership of large systems, learn a lot, and have fun!” -Corey

“Dude – visit me for a day and see for yourself!” -Pratik

Rocket Fuel Reviews

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Rocket Fuel CEO Randy Wootton
Randy Wootton
57 Ratings
  • Helpful (6)

    "A Great Place to Work and Jumpstart your career"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Technical Operations Analyst in Redwood City, CA
    Current Employee - Technical Operations Analyst in Redwood City, CA
    Positive Outlook
    Approves of CEO

    I have been working at Rocket Fuel full-time (More than a year)


    - Smart People
    - Competitive Salary
    - Positive Work/Life Balance


    - Not every team has a great manager
    - 401k plan is not as competitive as other large companies

    Advice to Management

    - Pay attention to the folks on your team that drive positive change and put in the hours to make work easier for others. They are often enough the ones who go partially unrecognized and seek opportunities elsewhere

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Rocket Fuel Interviews



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Getting an Interview




  1. Helpful (2)  

    Software Engineer Interview

    Anonymous Interview Candidate in Redwood City, CA
    No Offer
    Negative Experience
    Average Interview


    I applied online. The process took 1 day. I interviewed at Rocket Fuel (Redwood City, CA).


    Very unprofessional recruiters. Before the interview, they were all over me - calling / emailing me multiple times. After the interview not even one peep to inform of rejection. And this is after I had a decent interview. I guess discarding candidates like a used paper towel is the norm here.

    Interview Questions

    • My previous work in prior companies. I was asked to explain in detail   Answer Question
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Rocket Fuel Awards & Accolades

  • Silicon Valley's Top 150 Public Tech Companies, Mercury News, 2017
  • Best Places to Work 2016, BizJournals, 2016
  • 100 Best Companies to Work For In New York City, Crain's New York Business, 2016
  • Technology Fast 500, Deloitte, 2015
  • Best Places to Work in the Bay Area - Finalist (Large Companies), San Francisco Business Times, 2015
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