Working at Sandhills Global | Glassdoor

Sandhills Global Overview

Lincoln, NE
501 to 1000 employees
Company - Private
Enterprise Software & Network Solutions
$50 to $100 million (USD) per year
Founded in 1978, Sandhills Global, Inc. is a privately-held multinational technology company that serves the trucking, agriculture, construction, heavy machinery, aviation, and technology industries with a diverse range of products and services from well-established trade ... Read more

Mission: Provide your readers with accurate, timely information when they need it.
It’s a simple philosophy, and one that has made Sandhills Global, Inc. a leader in its field.

Company Updates

  • With the new acquisition of Equipmentfacts, this New Jersey-based online bidding platform will integrate into Sandhills' trade websites, enabling sellers who utilize it to take advantage of the market exposure provided by each industry-specific website. Equipmentfacts joins a number of Sandhills' auction solutions, including AuctionTime and Auction Flex.

    Sandhills Publishing Acquires Equipmentfacts, Establishes Office Location in New Jersey

    With the acquisition, Equipmentfacts will integrate into Sandhills' trade websites, enabling sellers who utilize it to take advantage of the market exposure provided by each industry-specific website. As a product of Sandhills Publishing, Equipmentfacts joins a number of auction solutions, including (an online-only auction platform holding weekly sales for ag and construction equipment, trucks, and trailers) and Auction Flex (a full-service auction management software for live auctions).

  • We're honored to host the Remembering Our Fallen photo memorial for Nebraska veterans killed in combat since September 11th, 2001. The exhibit will be open to the public 8AM to 6PM daily in our Cyber Center lobby from June 19th through the 29th. Its legacy is that these men and women will be remembered and their names will be spoken, while helping to lessen the grief of their families.

    Sandhills Publishing To Host Exhibit Honoring Fallen Military Veterans At Lincoln Campus June 19th Through June 29th

    Organized by -based non-profit Patriotic Productions, the Remembering Our Fallen exhibit is one of 15 state memorials representing 60 percent of U.S. service members killed in combat since 9/11.

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Sandhills Global – Why Work For Us?

In 1978, Tom and Rhonda Peed founded Sandhills Publishing (then Peed Corporation) in an old blacksmith shop in Webster City, Iowa. The company had only seven employees at the time, two of whom were Tom’s parents. The first Sandhills publication, Machinery Trader, rolled off the press in March of that year.

The company sent the inaugural edition of Machinery Trader, which caters to buyers and sellers of used heavy construction equipment, to 20,000 readers. Lacking sophisticated mailing equipment, the staff labeled each copy by hand and dropped them off at the local post office in a pickup truck. Machinery Trader found a healthy niche in the construction industry, and circulation increased.

As the publication grew, so did Sandhills, introducing two more trade magazines by 1981: Controller and Truck Paper, geared toward the aviation and trucking industries, respectively. In 1985, having outgrown its small Iowa community, Sandhills established its new home in Lincoln, Nebraska.

In the years that followed, Sandhills pioneered electronic communications and information services for clients in the heavy equipment and machinery parts industry through its Peed Parts & Attachments Network. Using this successful platform and Machinery Trader as a foundation, Sandhills further expanded its reach in the trucking, construction, and heavy machinery industries. Machinery Trader Auction Results, released biannually, premiered in January 1993 as a valuable market tool for referencing auction results for a range of equipment. Sandhills later introduced AuctionTime, an online platform providing those in the construction, agriculture, and trucking industries the ability to buy and sell equipment at auction values quickly and easily.

Sandhills also continued to expand its reach in the aircraft industry. Building on the success of Controller, which serves the needs of buyers and sellers of single- and twin-engine piston aircraft, Sandhills launched Executive Controller in 1992 as a corporate trade publication for buyers and sellers of turboprop and jet aircraft around the world. Sandhills introduced Charter Hub in 2005 to offer an effective, direct connection between charter operators and frequent travelers. 

Print Meets Digital

Sandhills’ core print publications and websites lead their industries through calculated distribution channels that leverage both print and digital media. In fact, each distribution model is carefully constructed around the publication’s target reader. By distributing publications in bulk at specific locations, Sandhills reaches potential buyers who frequent those establishments. As Sandhills’ success grew over the years, the company continued to invest in technologies to support the growth of both print and digital consumption. In the midst of a booming digital marketplace, Sandhills turned its focus to expanding and further segmenting its products, not only to reach more specific audiences, but also to include additional markets—namely, agriculture. "Our family has always been involved with agriculture," explains Chief Operations Officer Shawn Peed, who undertook the process of establishing a means by which to enter the uncharted market. In 2005, Sandhills launched, an agricultural equipment resource connecting buyers and sellers of new and used farm equipment and parts. Today and its companion print publication serve as the industry’s leading resource for buying and selling ag equipment.



Pushing Tech Forward

Always ahead of the curve, Sandhills invested in new technologies early on, even as its print trade publications flourished. "We embraced the use of online technologies as early as 1983," says President and Founder Tom Peed. "This was, of course, way before the existence of the commercial internet." And as internet usage expanded worldwide, Sandhills grew right along with it, introducing online services to complement and extend its brands. "As the rest of the business community accepted the technological changes, it became easier for us to promote our online services," Tom explains.

Today, Sandhills’ user-friendly websites and databases are some of the most valuable resources in their industries for dealers listing inventory and buyers seeking the equipment they need. In addition to,,,,, and, Sandhills covers the needs of the turf management equipment market with and continues to explore new markets.

Sandhills’ newest resources include RentalYard, which connects rental and leasing companies with end users. Similarly, the websites,, and bring together service providers and end users within Sandhills’ core industries. These services leverage Sandhills’ existing brands to connect primary and secondary markets efficiently and cost-effectively. Sandhills continues to add more tools to assist customers across industries, such as Fleet Evaluator for managing and tracking fleets, Aircraft Cost Calculator for determining aircraft costs over time, and the BidCaller platform for audio/video streaming of live auctions.

Press Technologies

Throughout its history, Sandhills Publishing has invested in press technologies to accommodate an expanding print readership and a growing list of publications. In the beginning, the entire business—including the original printing press—was located in the Administration Building on the Lincoln campus. The campus has since grown to include a press facility that houses the company’s state-of-the-art printing press.

The press facility prints around the clock every day of the week, producing an average of more than 900,000 magazines per week. Leveraging the industry’s most innovative technologies, the press converts publications directly from digital format via a groundbreaking direct-to-plate process. At full speeds, the press is able to produce 1.76 million pages of print per hour. In 2016, Sandhills installed a new stitcher capable of delivering up to 22,000 stitched books per hour

Hosted & Cloud Solutions

Over the last two decades, Sandhills has consistently developed technologies that have changed the way its customers do business, offering practical industry-focused services that help businesses more effectively reach and service their customers. Sandhills’ hosted business solutions include email, websites, customer and inventory management software, and accounting services.

To further serve the needs of an increasingly mobile population of buyers, sellers, and equipment dealers, Sandhills developed the Sandhills Cloud, a hosted suite of apps that can be used anywhere, anytime, on virtually any device. Introduced in 2015, the Sandhills Cloud includes a hosted suite of apps that help manufacturers, dealers, brokers, auction companies, and others buy and sell equipment more efficiently, service their customers more effectively, and make better overall business decisions.

While Sandhills is known for building and supporting its own digital and cloud-based services from the ground up, the company has also made key acquisitions and partnerships to extend its capabilities. In 2017, for instance, Sandhills formed a strategic alliance with and then acquired Auction Flex, an auction software company based in Ocala, Florida. Auction Flex also created HiBid, a cloud service supporting web-only auctions, live webcast bidding, internet absentee bids, and more, which perfectly complements Sandhills’ AuctionTime platform.

Global Reach

Since moving its headquarters to Lincoln, Sandhills has grown both locally and globally. On the Lincoln campus, the Multimedia Building was added in 1996, and today houses customer service personnel, web and graphics designers, among other staff. The energy-efficient, LEED Gold-Certified Data Center building and Binary Building were completed in 2011 and 2015, respectively, to accommodate a growing staff of web, mobile, and database developers as well as user interface designers and IT professionals. Sandhills opened a third LEED Gold-certified building, the Cyber Center, in 2017, with classrooms, training areas, and additional space for employees.

Sandhills West, an Arizona-based facility established in 2000, replicates data stored in Lincoln via a secure, direct network. Sandhills West is thereby able to provide robust data security and reliable delivery of cloud-based and networked services for all of Sandhills’ customers and employees.

In 2010, Sandhills launched its premier international publication, MarketBook, to provide easy, one-stop access, both in print and online, to for-sale listings and auction results from Machinery Trader, TractorHouse, and Truck Paper. Initially distributed across Canada, MarketBook broadened its reach in response to worldwide demand, and is now distributed in South Africa, the Middle East, Latin America, and New Zealand. Meanwhile, in addition to opening supporting offices in Sidney, Nebraska; San Jose, California; Chicago, Illinois; and Ocala, Florida, Sandhills began establishing offices throughout the world in 2012 to better serve multiple international markets. Sandhills’ worldwide presence includes offices in the United Kingdom, Spain, France, Italy, Luxembourg, Germany, New Zealand, South Africa and Australia.


With all of its international acquisitions, Sandhills has remained consistent in its focus of connecting buyers and sellers in the agriculture, construction, heavy machinery, trucking, and related industries, using its successful strategy of combining print distribution with a strong online presence. To broaden its access to international ag equipment markets, for example, Sandhills’ combined print/online publications include Farm Machinery Locator and Plant Locator in England; Farm & Plant Buyers Guide in Ireland; agri-Business in France; A come agricoltura and TrattoriSuperMarket in Italy; and Moma Agri in Spain.

Print and online publications addressing international commercial trucking and transportation markets include Truck Locator, Van Locator, and Commercial Vehicle Dealer in England; trucks-Business in France; Truck Buy & Sell International and Transporter in Germany; Cerco Camion, CamionSuperMarket, and Trasporto Commerciale in Italy; and Todo V.I. in Spain. For the construction and heavy machinery markets, Sandhills offers Resale Weekly in England; tp-Business in France; Cantierissimo con Carrellistica in Italy; and MaquinariaOP in Spain.

As the company continues to grow in the U.S. and abroad, investments in data redundancy technologies and highly efficient processing servers have helped Sandhills stay on the cutting edge and maintain its vision of offering customers the absolute highest quality service. With an ongoing interest in investing in the gradual growth of the company and the success of the markets it serves, Sandhills Publishing continues to evolve and move forward.

Company Culture

Even as new and innovative technologies contribute to efficiency and productivity, it’s the intangibles—the employees, the work ethic, the culture—that remain Sandhills’ greatest assets. Focusing on collaborative business relationships that build on personal and group strengths, the company fosters an environment of creativity, growth, and innovation.

This open environment, fueled by the high value placed on progressive technologies, is perhaps the reason Sandhills has established such a name for itself as an industry innovator.

Sandhills’ culture of openness to implementing new ideas is ideal for the company’s growing internship program, which also contributes to an energetic and entrepreneurial spirit. Interns gain realworld experience in areas including software development, information technology, graphic design, sales, marketing, journalism, and more. The program was established early and has continued to grow over the past decade from approximately 20 students to over 100. The experienced management staff, developed and promoted from within the company, is also a valuable resource for other employees and an asset to the company’s success. "Sandhills managers are homegrown and come from experience earned while developing as a part of the organization," explains Chuck Lewis, who started with the company 18 years ago gathering auction results and for-sale listings distributed electronically over the Peed Parts Network. As the Peed Network evolved, Chuck moved into an assistant management role for Machinery Trader, continuing to develop products and services offered through publications and digital mediums. Today, Chuck oversees the entire Machinery Trader division in addition to serving as a Managing Director for Sandhills.

Sandhills’ management strategy focuses heavily on this philosophy of constant improvement. An environment of open communication through daily contact and weekly reporting provides employees an opportunity to identify patterns of success while highlighting prospects for improvement.

Community Outreach & Stewardship

Sandhills Publishing is also involved in the local community, reaching out to area universities with scholarships and at career fairs that generate interest from the upcoming job market. In 2012, Tom and Rhonda gifted a commitment to the University of Nebraska Foundation to create the Sandhills Publishing Student Program, which awards a scholarship to eight students each year.

Sandhills has since carried forward the tradition of community stewardship by hosting charity events, forging partnerships with community organizations such as the YMCA of Lincoln, the Lincoln Children’s Museum and the Lincoln Children’s Zoo, Madonna Rehabilitation Hospital, and the Lincoln Community Playhouse. The company also sponsors Junior Achievement of Lincoln, the Great Plains Trails Network, Habitat for Humanity, the Friendship Home, and the Special Olympics. An employee donation program develops a culture of community service and stewardship at Sandhills.

"We have been blessed with the success we have and feel that we should share with those less fortunate."

Tom Peed, President and Founder of Sandhills Publishing

Sponsored events such as the Junior Achievement Bowl-A-Thon, the Lincoln Paint-A-Thon, and the Cornhusker State Games provide employees opportunities to volunteer and interact with many of these organizations and the communities they benefit

Sandhills Global Reviews

  • Helpful (4)

    "Scottsdale Location - Low Stress, Good Money"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Developer in Scottsdale, AZ
    Current Employee - Software Developer in Scottsdale, AZ
    Positive Outlook
    Approves of CEO

    I have been working at Sandhills Global full-time (More than a year)


    - Deadlines are often soft so work at a relaxed pace.
    - The pay is very good, especially for starting off.
    - Cubicle environment in secondary building is awesome. You have your own space to do as you please without interruption or a manager looking over your shoulder.
    - Your manager will probably be in Lincoln, so no in-person managerial pressure.
    - Flexible vacations and schedule
    - Annual bonus
    - Cheap health and dental benefits
    - Never have to work at home or stay late really


    - Dress code (although you look good all the time)
    - No 401k matching
    - Main language is visual basic, which is on its way out (they are transitioning slowly to C#)
    - Environment in primary building can be boring and awkward. Not a factor if you just throw on your headphones and do your work

    Advice to Management

    Dress code needs to evolve. Social culture needs to be modernized.

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Sandhills Global Photos

Sandhills Global photo of: Sandhills Publishing Corporate Building
Sandhills Global photo of: Travis, one of Sandhills Systems Application Specialists
Sandhills Global photo of: Nate, one of Sandhills IT Support Specialists
Sandhills Global photo of: Data Center
Sandhills Global photo of: Data Center
Sandhills Global photo of: Multi Media Building
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Sandhills Global Interviews



Getting an Interview

Getting an Interview





    Software Development Intern Interview

    Anonymous Interview Candidate
    No Offer
    Neutral Experience
    Average Interview


    I applied online. I interviewed at Sandhills Global in September 2013.


    Had a phone interview took about 40 minutes to complete. They had asked questions relating to previous employers and reason for leaving, liked most about those positions, about my school and reason for attending, programming languages known, my career choice and what I wanted to do with it, etc. Afterwards asked if I had any questions and then explained rest of process.

    Interview Questions

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Sandhills Global Awards & Accolades

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Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

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