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Siegel+Gale Overview

New York, NY
201 to 500 employees
Subsidiary or Business Segment
Advertising & Marketing
$50 to $100 million (USD) per year
Siegel+Gale is the simplicity company.

We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the ... Read more

Mission: Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Company Updates


    Time to wake up: The 'Greta effect' on branding in 2020

    "The eyes of all future generations are upon you," warned Greta Thunberg at the UN climate summit last year. It is one of many powerful statements given by the 17-year-old Swedish student who went from solo school striker in Stockholm to the voice of her generation in less than two years.


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Siegel+Gale – Why Work With Us?

Your next great career move?

In every one of our offices, opportunities abound – with “smart, nice and unstoppable” people vigorously tackling high-impact projects for high-profile clients and having fun doing it.

At Siegel+Gale, you’ll work with a talented team of passionate individuals driven toward a single goal: creating world-class brands and communications that help organizations realize their true potential. If you’ve got our bent towards both creative and analytic thinking, you can help develop elegantly simple, unexpectedly fresh solutions to complex problems—making a major impact on your clients, your colleagues and your career.

Ready for a challenge? We’d love to hear from you.

“Siegel+Gale has some of the smartest people I’ve ever worked with, and we never stop trying to get better. This creates an openness to new ideas. Everyone here has a voice, so no matter what your title or role, you can have an impact.”

Lisa, Senior strategist, Los Angeles Office

Our philosophy

We start with a simple and indisputable truth: brands that commit to simplicity—and those who experience them—win.

So that’s what we help you do.

We champion simplicity to help your brand reach its true potential. This focus allows us to reveal the essential truths of your organization, tell engaging stories that connect with your audiences and deliver simple experiences that look, sound and feel different. Breathtaking, but obvious. Familiar, but new. Unexpectedly fresh and remarkably clear.

If you’re willing to make the hard choices necessary to achieve simplicity, your brand will inspire more confidence, engender more trust and become more meaningful.

Fortunately, your first choice is easy. Work with us.


Corporate social responsibility

Our approach

Social responsibility is rooted in the basic human instinct to help others and do the right thing.

Our CSR program is grounded in the core elements of our values and ethos—harnessing the power of simplicity to build world-class brands, driving innovation to solve clients’ problems and helping organizations and people realize their full potential. It stems directly from the truth of who we are.

We partner with the global nonprofit Unreasonable Institute to select our CSR Siegel+Gale Fellows. These social entrepreneurs are developing simple solutions to the world’s most complex problems—including poverty, hunger, pollution and lack of access to educational opportunities. All of them are thinking about challenges in innovative and imaginative ways.

We collaborate with the Fellows to create compelling brand stories and experiences that achieve business and social impact. In short, we bring their brands to life. For our Fellows, this means helping them meet their ambitious goals of improving the lives of more than one million people.

Our 2012 CSR Siegel+Gale Fellows are:

Michael Wilkerson, Tugende (formerly Own Your Own Boda), Uganda—Tugende helps motorcycle taxi (boda boda) drivers in Uganda own rather than rent their taxis to accelerate out of poverty. Michael, a former journalist and Fulbright scholar, is co-founder and CEO of this three-year-old for-profit social enterprise.

Mouhsine Serrar, Prakti Design, Haiti—Prakti Design brings fuel-efficient cooking along with its health, economic and social benefits to the world’s poorest women. Mouhsine’s affordable and elegant cookstove is already improving the quality of life for more than 100,000 people in India, Nepal and Haiti.

We reward our most talented employees with the opportunity to work with the Fellows—and make a significant impact on the entrepreneurs’ promising organizations. Providing branding and customer experience expertise also sparks the passions of our staff, many of whom are committed to confronting—and overcoming—complicated social problems in their own communities and beyond.

undefinedA Global Perspective

Siegel+Gale maintains vibrant offices in both established and expanding markets around the world. Each office is tightly integrated with the others, and staffed with a combination of both regional and international talent. With this breadth and diversity of expertise, our cosmopolitan team offers our clients a truly global perspective on their brands.

North America

Our home territory of North America includes three locations; in addition to our New York City flagship office, we operate from both Los Angeles and San Francisco—serving a panoply of clients across every sector.

Middle East

The cosmopolitan cities of Dubai and Riyadh—focal points for economic growth and development—host our Middle East and Africa office. From here, our diverse team serves burgeoning new economies through our work with energy, financial services and telecommunications companies as well as governmental organizations involved in culture, tourism and education.


With offices in both Beijing and Shanghai, we're well positioned to guide our clients through what many are calling "the Chinese Century." As a once-dormant branding market continues to grow and thrive, our teams of talented strategists, artists and technologists help global and Chinese brands alike navigate the complexities of this fascinating region.


Our London and Hamburg locations boast agile teams harnessing the new markets and fluid business opportunities of a rapidly transforming Europe. Based in major market centers, both offices serve an ever-expanding list of clients in the financial services, telecommunications, media, pharmaceuticals, manufacturing and technology sectors.


  •                 401k with company match

  •                 Medical / dental / vision – 80% paid for by company

  •                 Employee Stock Purchase Plan

  •                 Employee Social Events

  •                 Employee Wellness Events

  •                 Subsidized Health Club Memberships at Equinox and NYHRC

  •                 Paid Maternity Leave

  •                 Paid Paternity Leave

Siegel+Gale Reviews

  • "Steep learning curve"

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    Former Employee - Associate Strategist
    Former Employee - Associate Strategist

    I worked at Siegel+Gale full-time (More than a year)


    Great learning opportunity, a place where you will acquire transferable skills


    Rigorous work environment can be both a pro and a con

See All 177 Reviews

Siegel+Gale Photos

Siegel+Gale photo of: Annual Siegel Gale Cycle for Survival Ride
Siegel+Gale photo of: IWD2019
Siegel+Gale photo of: IWD2019
Siegel+Gale photo of: IWD2019
Siegel+Gale photo of: IWD2019
Siegel+Gale photo of: IWD 2019
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Siegel+Gale Interviews



Getting an Interview

Getting an Interview





    Strategist Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Average Interview


    I applied online. I interviewed at Siegel+Gale.


    Awful. To begin with, the lead recruiter tried to get me to buy my own ticket for an on-site interview without offering to reimburse it or clarifying that the company would pay for the expense. After pointing this out, he said they weren't paying for it because I had chosen to apply to a role located in a different city? I've interviewed for several roles in the past located in other cities (as well as relocated for roles) and if the company is interested enough to bring me in for an on-site, they offer to pay it? I felt like the recruiter and therefore the company was trying to take advantage of me by having me pay out of pocket when I made it perfectly clear I wasn't a local candidate. I told the recruiter I wouldn't be paying out of pocket for a job I might or might not get so we arranged video interviews instead. However, I never received any feedback from this recruiter and was completely ghosted by him--but I am so glad I didn't pay out of pocket if this is how they handle the recruitment/interview process. I loved the people I spoke to but the recruiter gave off a bad impression of the company.

    Interview Questions

    • What was the process for a previous project you worked on?   Answer Question
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Siegel+Gale Awards & Accolades

  • REBRAND 100 Global Awards (Hewlett-Packard) - Merit, Enterprise Brands, 2013
  • Abu Dhabi Water and Electricitry (ADWEA), Communicator Awards, 2013
  • International Design Awards - Honorable Mention, International Design Awards, 2013
  • Distinction: Website (Energy) - Sacramento Municipal Utilities District (SMUD), Communicator Awards, 2013
  • Global Ace Award - Tyco, Business Marketing Association of New York, 2013
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Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Pledge to Thrive

Taking steps to prioritize employee well-being


Offer formal "internships" for mid-career people or those returning to the workforce

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