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Siperian Overview

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Redwood City, CA
51 to 200 employees
Company - Private
Information Technology
$1 to $5 million (USD) per year
Siperian can help you siphon off all sorts of useful tidbits from your customer data. The company provides software used to integrate a variety of customer information from disparate data sources. Clients use the company's software for various tasks such as ... Read more

Siperian Reviews

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Peter M. Caswell
2 Ratings
  • "Good Product but BAD Senior Management"

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    Former Employee - Director in San Mateo, CA
    Former Employee - Director in San Mateo, CA
    Disapproves of CEO


    It was a good product and had the opportunity to work with many very bright people. The projects ranged form Pharma, Financial, insurance and other industries so it was always an interesting application of MDM.


    The CEO, Peter Caswell, embraced a half-baked idea of using system integration partners to take the lead on very complex implementations at the exclusion of the internal services group. This led to many customer complaints and a lot of wasted resources which required layoffs to regain financial stability. His micro-management of sales efforts often muddled the process and forced 2 of the highest performing sales stars to leave.

    The Alliances group was useless except for spending money taking out partners who didn't really help the bottom line - they were supposed to be the partner's techncila resources but they could barely install the application let alone configure it or build out a technical solution.

    The executive leadership were sheep in following a misguided policy and those who knew what they were doing were forced out.

    For a small company, the politics were amazing - coming from the top and trickling down.

    Advice to Management

    Get back to basics - maybe the recent sale to Informatica will help the product and the remaining people who are there.

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