Working at | Glassdoor Overview

Helsinki, Southern Finland (Finland)
201 to 500 employees
Company - Private
Enterprise Software & Network Solutions
$25 to $50 million (USD) per year
We are a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale.

With footholds in 13 cities, we are serving more than 650 brands worldwide, including eBay, Uber and TechStyle.

Mission: Powering beautifully effective ads. automates every step of social advertising to unlock greater performance and creativity.

Company Updates

  • CANNES, France, June 19, 2019 /PRNewswire/ --, a leading creative and paid social automation platform, was named a winner of two Facebook Storyteller Awards which were announced at the Facebook Beach during the Cannes Lions International Festival of Creativity. Facebook Storyteller Awards celebrate the best execution of creative ideas for the mobile-first Stories format.

    The award wins include a campaign from beauty giant, Sephora (Southeast Asia), which took home the prize for "Best in Retail," and a campaign from industry-leading travel app, Hopper, which won "Best in Travel."

    The Creative Studio collaborated with both customers to design and run vertical creative crafted using's bespoke creative video automation technology. The solution allows for brands to templatize their video creative for multiple formats, including Stories, and automate variations by pulling dynamic information, like products and prices, directly from the advertiser's offering. The technology offers unparalleled personalization to drive performance without

  • Nick Ang shares his learnings from Futurio, and gives a glimpse of what it feels like to participate in an all-hands strategy offsite with 270 colleagues from all corners of the world.

    Trust, Alignment and Action - Nick's Learnings from Futurio 2019

    At the beginning of January, Smartlies from around the globe gathered in snowy Finland for our all-hands strategy retreat Futurio to discuss and collectively influence's goals for the upcoming year. Our and have shared their views on why we do Futurios. In this post, I share my key learnings from Futurio.

See AllSee All – Why Work For Us?

Smartlies choose us and grow with us thanks to our company culture. 

We're Humble Hungry Hunters.

We’re humble yet ambitious to become the best in what we do. We’re hungry to win—we experiment relentlessly and make bold decisions to stay ahead of the curve.

We trust by default.

We trust each other with ownership, freedom, and responsibility. Trust is a must for transparency, self-organization, and fast decision-making: if trust is broken, we go out of our way to restore it. 

We take ownership.

Nothing is someone else’s problem—we act as owners and work towards common goals as one big team. We optimize for the success of the whole company, not just our own.

We work smartly.

We make decisions nimbly, automate manual work, and execute with speed as a habit. Working smarter, not harder, allows us to take care of our wellbeing and productivity in the long run. 

We maximize learning.

We learn fastest by boldly going for the biggest challenges—if we fail, we make sure to learn from it, teach others, and set the bar even higher on the next try. We champion radically candid feedback to help each other improve.

We think customers first.

All decisions we take are made to provide long-term value to our customers. We understand their needs by working closely with them, and collaborate across teams and functions to solve their trickiest problems.

Learn more at automates every step of social advertising to unlock greater performance and creativity.

We are building a platform that empowers advertisers to create data-fueled ads at scale, manage their campaigns seamlessly, optimize their performance and see what moves the needle.  

We are serving more than 650 brands worldwide, including eBay, Uber and TechStyle. 

Laura Joukovski, TechStyle: "The quality and speed of your work have been outstanding" from on Vimeo. Reviews

  • Featured Review

    Helpful (5)

    "An amazing company to grow and contribute"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Service Operations Engineer in Singapore (Singapore)
    Current Employee - Service Operations Engineer in Singapore (Singapore)
    Positive Outlook
    Approves of CEO

    I have been working at full-time (Less than a year)


    The culture at is unmatched in terms of transparency, continuous feedback, and personal growth. If you are a go-getter and want to see your contributions make an impact while at the same time not be pushed until you burn out at work, is really worth considering working at.

    When I joined half a year ago, the company was experiencing a growth spurt in terms of head-count, but the very humane (humanist?) culture continues to be intact and spreading to new hires. This is not by chance but by design.

    I remember very clearly once when someone made an anonymous comment at a global kick-off meeting that was quite offensive towards an individual. It is against our company values to hide behind anonymity and not give feedback directly when it is due. So when it happened, someone from the leadership team immediately spoke out about it, firmly suggesting that if "you cannot give such feedback to the person directly, maybe you should work somewhere else". That was the moment I realised that this company is different. Good workplace culture is truly a priority here.

    Apart from culture, work is varied and there is quite a lot of autonomy when it comes to selecting (and suggesting and leading) projects, especially for a role like Service Operations. We hold one another accountable in a supportive way and own up to mistakes openly, and we all share learnings (via "#knowledgeshare" in our internal communications software) so that we as a team/company don't repeat them again.

    The twice-a-year company-wide offsite is a thing I look forward to because I'd be able to meet new Smartlies, catch up with existing colleagues, and most importantly, be able to have a say in what the company's focus should be in the next half of the year. This gives me the feeling like I'm able to contribute in a meaningful way to the company's growth.


    Because the company is growing fast, we are still iterating on company structure at the moment, especially when it comes to how different regions should be structured. This can lead to a feeling of confusion at times about what is happening, and why and how things are different across regions.

    Onboarding training is undergoing a major revamp right now (by a newly created Training team) as it's slightly lagging behind in terms of scale. The training program used to work when the company was at 100+ people, but now, at 260+ and growing, the existing onboarding program can be a bit lacking in terms of depth around product training. New hires are still able to learn on the job, but a more well-thought training program wouldn't hurt!

    Advice to Management

    - Keep ensuring that employees can tell that you put company culture and values as a top priority as we scale. You're already doing an incredible job and I hope that it continues this way.
    - Continue to keep the hiring standard high so that we can continue to work with smart, hardworking, and kind people.

See All 47 Reviews Photos photo of: NYC photo of: Swings photo of: Knowledge share photo of: Meeting on the sofas photo of: Meeting in the kitchen photo of: Phone booth
See All PhotosSee All Interviews



Getting an Interview

Getting an Interview




  1. Helpful (3)  

    Art Director Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Difficult Interview


    I applied online. I interviewed at


    I think I would have had a much better experience if all the information were presented to me upfront. The recruiting process is very extensive. I completed 4 rounds, and there were more to follow had I gotten through.

    The 4th round consisted of giving a demonstration of the company's product interface. This included a 98 page book on how to give the demonstration, "2-3 days" to test the product on my own (over a holiday weekend), a one-hour phone tutorial on using the product, and then "8-10 more hours" to draft advertising campaigns using the product (not just designs, actual Facebook campaigns with allocated budgets and strategies). After my demonstration, I was asked to rate myself and then leave the room. When I came back, all my errors were listed out for me, and I was asked to rate myself again. This felt very degrading in the moment, because I felt I was being observed to see if I would lower my ranking after receiving feedback. Keep in mind this was all after dedicating several hours to learning this product, and being stalled several times by glitches and error messages. I felt a little better about my experience after watching the hiring director try to get past these errors by searching three different times in their help desk to finally find the answer. I had received so much information through so many outlets (emails, phone calls, in-person, blog links, ebooks, etc) that I was overwhelmed during the entire process. I was even asked questions from the employee handbook that the recruiter had linked in an early email.

    I understand that this tedious process will help the company obtain a very specific type of employee. I just think it would be beneficial to everyone involved to be upfront and direct about the time a candidate will have to dedicate to get through this process. I personally was not in a terrific financial situation to be turning down paying work to get through this process, but I did, and tried my best anyway, and feel disappointed that all the errors that were pointed out were in reference to items that I didn't even realize were a part of the job description. There seemed to be a bit of confusion surrounding this, as one person told me my role would not involve selling this product to clients, and another told me I would be expected to explain all the details of it to clients on my own. Apart from all these technicalities, there were also just a lot of unnerving incidents, such as interviews being interrupted by other employees, texting during the interview process, unexpected employees appearing on video calls and asking me questions about Facebook advertising that I was not prepared for, etc. It was a lot.

    I appreciate the quality control this company is going through, but I think they could be more considerate of their candidates. Thank you for the opportunity, and best of luck to you all and your new team member!

    Interview Questions

    • Just be prepared to answer any and every question about Facebook advertising campaigns, and things like predictive budget allocations, even if you're interviewing for a position that wouldn't normally be based on these things.   Answer Question
See All 65 Interviews Awards & Accolades

  • Excellence in Innovation, Facebook Innovation Competition, 2015
  • Tech Platform with the Most Innovative Culture, Digiday WorkLife Awards, 2017
  • Facebook Storyteller Awards (2) "Best in Retail" & "Best in Travel", Cannes Lions International Festival, 2019
See More

Pledges & Certifications

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Pay Equality Pledge

Committed to paying equitably for equal work & experience

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