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Smile Brands Overview

Irvine, CA
1001 to 5000 employees
Company - Private
Health Care
$100 to $500 million (USD) per year
Smile Brands Inc. is the largest provider of support services to general and multi-specialty dental groups in the United States based on number of dental offices. We provide comprehensive business support services, non-clinical personnel, facilities and equipment through our ... Read more

Mission: The mission of Smile Brands is to deliver Smiles for Everyone®. Whether you call it our vision, mission or purpose, it is the reason for Smile Brands’ existence, and what each employee and affiliated dental provider strives for every day. It means ensuring that ... Read more

Smile Brands – Why Work For Us?

Smile Brands Group Inc. is the largest provider of support services to general and multi-specialty dental groups in the United States based on number of dental offices.  We provide comprehensive business support services, non-clinical personnel, facilities and equipment through our exclusive long term agreements with affiliated dental groups.  Our services support more than 1,300 dentists and hygienists practicing in nearly 350 offices nationally.

Our Business Model

Our consumer-driven retail model is guided by the principle: “Smiles for Everyone”.  This model attracts patients to affiliated dental groups by combining strong, recognizable brands, highly visible retail locations and extended office hours with affordable and comprehensive dental care.  Utilizing our model, dentists spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice, while benefiting from a lower cost structure.  The lower cost structure provides affiliated dental groups greater flexibility to price their dental services competitively within their local market.  The affiliated dentists and hygienists offer comprehensive, convenient and high quality dental, hygiene and specialty services such as orthodontics, oral surgery, endodontics, periodontics and pediatrics. 

Affiliated Dental Groups

Affiliated dental groups operate primarily under one of three brand names, Bright Now! Dental, Castle Dental or Monarch Dental and offices are typically located in highly visible retail centers in some of the largest and fastest growing markets in the U.S.

Affiliated dental groups are operated by legal entities organized under state laws as professional corporations or PCs.  Each PC controls a single dental group which employs or contracts with dentists, specialists and hygienists to provide dental services in multiple offices.  Each PC is wholly owned by one or more licensed dentists. 

Smile Brands Group Inc. was incorporated in Delaware in 2005 for the purpose of acquiring Smile Brands Inc. (formerly Bright Now! Dental, Inc.) and its subsidiaries.  Smile Brands Inc. was founded in 1998 through the acquisition of three West Coast support services organizations and grew through the acquisitions of Monarch Dental in February 2003 and Castle Dental in June 2004. 

ConsumerHealth, Inc. (dba Newport Dental) is our wholly owned subsidiary that operates as a staff-model dental health service plan licensed by the state of California under the provisions of the California Knox-Keene Health Care Service Plan Act of 1975.  ConsumerHealth is considered a “mixed model” plan that provides dental services to its enrollees through its individual, group, and Medicaid product lines and through agreements to service group enrollees of other dental plans.  ConsumerHealth owns and operates 14 staff-model dental facilities in California, offering a wide range of general and specialty dental services.  In addition, ConsumerHealth employs or contracts directly with each of the dentists, specialists, and hygienists that work at ConsumerHealth facilities. 

Smile Brands Group's primary equity sponsor is Gryphon Investors, a leading private equity investment firm focused on investing in physician-centric healthcare businesses. Gryphon's strategy is to partner with outstanding management teams and build value for its investors through a combination of operational improvements, internal growth initiatives, and strategic acquisitions.

Smile Brands Mission

Our Mission is simple - to provide Smiles for Everyone®!

Living our Mission 

We believe that everything we do should embody our mission of Smiles for Everyone®!  These three words embody this organization’s reason for existing:

Make sure each individual and group with whom we interact has a reason to smile. Ensure that each person we touch believes they were treated fairly and benefited from their encounter with the employees of Smile Brands and its affiliated dental groups.

The most important tool we use to help employees and affiliates create Smiles for Everyone is our G3® Service Platform: Greeting, Guiding and Gratitude. This means:

  • We greet everyone we encounter with a warm, sincere smile – whether that encounter is in person, on the phone or by email.
  • We listen attentively to each person’s request, ask questions, and then guide them through the next steps.
  • Finally, we thank them for entrusting us with their care and service, showing our appreciation for their confidence, patience and understanding.

We also believe that giving people a reason to smile is a great gift – for them and for us! Each day, we have the opportunity change people’s lives and honoring that gift is why we try to take a few moments daily to Celebrate. Everyday. Miracles.

At the Smile Brands family: Bright Now! Dental, Monarch Dental and Castle Dental we applaud the strength and integrity of our most valuable resources — dentists and employees! They represent a diverse cross-section of individuals from all backgrounds, races, lifestyles, and walks of life. We attribute our success to the talented, caring professionals, dentists, office staff and corporate employees who share a common vision:

  • We honor a strong dentist and employee base because their passion, integrity and dedication to serving patients form the foundation of all that we do.
  • We believe that health care is a local business because local decisions result in the best patient care.
  • We pursue business processing excellence to increase efficiency and lower costs, thus enabling dentists to serve more patients.

Our approach offers significant advantages to both dentists and patients. Come join the team and share in the success.

Find your career at Smile Brands

We're always looking for the best and brightest dentists, office staff and corporate associates who share our passion, integrity and dedication to providing quality, compassionate patient care. Join us today!

Dentists and Clinical Staff

Smile Brands provides you with business support services, including administrative support, information technology, capital resources (for investment in physical plant, technology, staff, etc.), marketing expertise and support for contracting with payors, unions and employers.

Business Support

The business support staff in each location is key to our success. We hire talented, caring teams to do what they’re best at — managing the operational and business aspects of the practice. The end result? A stable, flexible workplace where each person grows and excels. With over 325 affiliated offices in 18 states, Smile Brands offers unlimited potential for your career.


We offer employees and affiliated dentists a full range of benefits, including:

  • Health Insurance
  • Dental Care Program
  • Vision Care
  • Group Life Insurance
  • Optional Short-Term Disability Insurance
  • Long-Term Disability Insurance
  • Health Care and Dependent Care Flexible Spending Plans
  • 401(k) Retirement Savings Plan
  • Time-Off Benefits
  • Malpractice Insurance Coverage for Dentists (Oral Surgery excluded)

Whether you call it our vision, mission or purpose, it is the goal that each employee and dental provider strives for every day. It means ensuring that everyone who interacts with us – patients, doctors and employees – are enriched by their experience.

Greeting, Guiding and Gratitude is our Service Platform. It’s the way our affiliated providers and employees express consideration and respect for patients and each other. Team members use our G3® service platform as an integral part of Patient Advocacy, and because we believe that you should practice what you preach, we use our G3 platform with each other as well. Demonstrating G3 service in all that we do gives everyone a reason to smile!

Here’s a summary of how we deliver great G3 service:

- Give a warm, sincere greeting to everyone you meet.
- Explain what’s going to happen, why it’s necessary, and how you will be helping
- Thank every person you interact with for the privilege of serving them.

Patient Advocacy

With Smile Brands’ business model, affiliated dental offices are able to offer patients quality dental care at an affordable price, and do so while keeping each patient’s best interest top of mind. At Smile Brands, employees and affiliated dental providers are “Patient Advocates.” This means considering all of a patient’s needs and, with transparency, offering the kind of treatment they'd want their own family to receive. Patient Advocacy means educating patients on their options so they can make informed decisions about their dental treatment and choose the one that works for their budget and lifestyle.

Our Patient Promise

  • A clean, inviting environment
  • A warm, friendly greeting when you call or come in
  • Doctors and staff who treat you with respect
  • Quality, affordable dental care for you and your family
  • A clear explanation of every aspect of your visit
  • Our sincere appreciation for choosing and recommending this office

Smiles for Everyone Foundation

Is a not-for-profit foundation that began in 2004 with a vision to improve the lives of people in the communities served by Smile Brands affiliated offices, as well as to aid victims of natural disasters. Through the generosity of employees, affiliated dental professionals, and company matching funds, the Smiles for Everyone Foundation has raised hundreds of thousands of dollars to aid the victims of the Haiti Earthquake, Asian tsunami disaster and Hurricane Katrina.

But the financial support reaches beyond such large scale and notable causes; it also touches individuals in the local communities. In 2005, the American Red Cross recognized the Smiles for Everyone Foundation for its far-reaching humanitarian efforts, bestowing upon the Foundation the prestigious Circle of Humanitarians Award.

Mission Trip to Paraguay

Bright Now! Dental Commits to Bringing Smiles to the World. A team of doctors from Bright Now Dental’s parent company, Smile Brands Inc., recently returned from a mission trip to Asunción, Paraguay in December, 2011. Led by former President & CEO Steve Bilt, the executives and dentists spent 8 days visiting orphanages and nutrition centers, bringing critical dental care to residents who otherwise have no access to basic health services.

Nicknamed SEAL Team One (Service Expedition Accelerating Leaders), the group performed over one thousand extractions and restorations, ultimately helping over 300 Paraguayan children in desperate need of care. Smile Brands Inc. and the Smiles for Everyone Foundation are planning two additional mission trips in 2012, to be announced in the coming months.

We invite you to view the video below to get a sense of the life-changing experience of the Paraguay mission.

Smile Brands Reviews

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Smile Brands CEO Steven C. Bilt
Steven C. Bilt
50 Ratings
  • Featured Review

    Helpful (4)

    "Amazing place to work and grow!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous in Irvine, CA
    Current Employee - Anonymous in Irvine, CA
    Positive Outlook
    Approves of CEO

    I have been working at Smile Brands full-time (More than a year)


    This company is amazing. They really believe in making the patients happy and providing a positive, engaging work environment. The benefits here are pretty good and they are very flexible with your work schedule, full time and part time. Managers always help you learn new things and bring out the best in you. This is a place where team work really matters. We also have work events (potlucks, holiday events, etc.) to help encourage team-building. I go home happy every evening and wake up every morning excited for the new days to come.


    We could use more variety in our medical benefit choices.

    Advice to Management

    Keep up the good work by letting your employees grow and learn new things. Always remember to listen to what they have to say and encourage a team-effort type environment. It is always nice to know that we can contribute something, even if it is a little bit. Positive reinforcement is always welcome too :)

See All 191 Reviews

Smile Brands Photos

Smile Brands photo of: Very excited for our new partnership between the Smiles for Everyone Foundation and the Otumfuo Osei Tutu II Foundation in Ghana!
Smile Brands photo of: Office Interior
Smile Brands photo of: Dr. Shorouq with one of her adorable patients in Managua.
Smile Brands photo of: Bright Now! Dental
Smile Brands photo of: Operatory
Smile Brands photo of: Waiting Room
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Smile Brands Interviews



Getting an Interview

Getting an Interview





    Director of Operations Interview

    Anonymous Employee in Austin, TX
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied through a recruiter. I interviewed at Smile Brands (Austin, TX) in April 2017.


    It was a great process! My recruiter was amazing, timely, and a really great advocate for the company! She is a huge reason why I said yes!

    Interview Questions

    • Give an example of some initiatives I rolled out to my market and how I rolled it out.   Answer Question
See All 23 Interviews

Smile Brands Awards & Accolades

  • Hire Power Awards - Top 100 Job Creators, Inc. Magazine, 2012

Smile Brands Locations

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