Over about 15 years there (2008-2013), most of it as a Copywriter, I found the Creative Department to be well-organized, efficient and generally pleasant. Fast-paced, so not a place for "slacking." Quite a bit of variety in work, since we did catalog and web writing, video scripting, emails, promotional elements.
The company has since (2014?) been acquired and run by a different ownership, Northern Tool and Equipment. It sounds like they have gotten a bit "tighter" and not as "family-oriented" (meaning, letting people go rather roughly, versus the old "family feel.") But I know people still there who don't have any distinct complaints.
Advice to Management
As suggested in "Cons", I think one has to be mindful of offering a stable, good feeling, as the Guide at least used to have. I think a company gets stronger performance, loyalty, etc. when the employees feel "a part of things." Don't know how true that is/isn't now.
I applied online. The process took 2+ weeks. I interviewed at Sportsman's Guide (Minneapolis, MN) in May 2016.
Phone interview that lasted around 15 minutes. Interviewer stumbled through questions. She seemed very unprepared to be asking questions. Could not answer the questions that I had about the role following the interview. Would answer all my questions with "I don't know the answer to that question, I will have to have the marketing manager follow up with you on that."
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