Mission: The Business Year's experts and analysts work closely with local and regional business leaders and key stakeholders. Through months of in-country research, TBY aims to secure in-depth and authoritative inside perspectives from the business community in the ...
I worked at The Business Year full-time (Less than a year)
-young and cool team.
Everything is SALES.
It is an ADVERTORIAL company with no editorial content, hence, the one who pays the most gets the most interview space.
They try to bring value to a publication that actually nobody reads. And the ones who acuatually read the publication are discouraged to read further when they see nonsense titles like "The King of the Castle" or "Pulp non fiction"; cheesy, unrelated and absurd.
It is POLITICAL PROPAGANDA ALL THE WAY and they dont even try to hide it. They write things like "the war in Yemen is turning boys into men"; biased, nonsense political propaganda.
The publication has no value in itself and they leverage on the fact that readership is C-level professionals and when you ask them, they're like....mmm not really I don't read it at all, I don't have time for reading interviews (and thanks the Lord for that, because if they had little time to read the interviews they would realize that the publication is full of typos, spelling errors and evident grammar mistakes)..so another lie the company uses to sell ads.
SEXIST COMPANY. Men are editors, women are sales persons, Girls when they leverage on your looks it's time to have some self respect and quit. (And trust me I'm not even pretty or have a rocking body so they must have been pretty desperate to hire people like me)
When your boss tells you "I know you are a smart girl but don't try to overdo it" it's like big time to QUIT. They hire you because of your capacity to be charming, pleasing and a bimbo.
Management has no other concern than sales and there is no consistency in their own political views, when your boss tells you at a car that she doesn't like Trump and then suddenly on a meeting she's like "Trump is bringing back America to what it was", come on, do you really have to say this to be pleasing?? You're prostituting your political views for a car barter, nonsense and pretty sad.
Management takes the job seriously like a "career", so your CV is gonna look like mmmm I'm 40 something and for the past 10 years I have sold ads to dictatorships with no editorial content. Once you're in the industry is hard to get out. No one is gonna pay you for advertorial sales media.
Management cares only about appearance and the so called "lifestyle", they're as empty and vane as the company is. Like screaming to PAs and firing drivers is a "lifestyle". It is sad that fourty something women are still on business with a big titles on their business cards (it means that they cannot do something else in life but sell adds to dictatorships ). Like the title gives them some real "leadership" potential in the real world.
The "lifestyle" involves screaming at PAs because your curtains are broken or telling the driver that "my water has to be filled all the time at the right temperature". Behavior like that only denotes insecurity and the little power one actually has over people. A true leader is respected, not feared. By the way playing scrabble on the phone all day long does not account as working. Treating trainees as inferior denotes only poor management and overall big huge insecurities. People with actual power do not have to show it off or write it on their business cards. Everybody knows that they have power. Humbleness is a virtue of the intelligent and wise. The opposite is for the insecure and empty.
Some people are in business for the money, to save it, and when your boss takes all your potential sales meetings it makes no sense to even go to work or to even try.
Advice to Management
don't abuse your staff and give them burnouts. Hire people with IQ and EQ. Care about editorial a lot much more, if you did so advs would sell themselves and you wouldn't have to beg for it. If the product is good, there is no need for you to sell it. The company can make lots of money with the right approach. Also, make it less politically biased and go to the Worldbank to be certified as actual research, not as media. Proper research brings so much value to what you do and you wouldn't have to beg for advetsiment. Companies would be at your feet to be in the publication itself if the editorial quanlity was independent and good.
I applied online. The process took a week. I interviewed at The Business Year (New York, NY).
skype interview with a cv based and competency orientation. i applied online and then got an email. after the the interview i had to complete an interesting case study with a 2 day deadline
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