Mission: To transform world-class companies into a new way of conducting business
with digital tools to streamline processes and expedite growth.
We are personally invested in the success of the companies we work with. We don’t have customers or ...
Digital branding is a an advanced discipline of design for creating visual and emotional aspects across a company's entire digital platform. Digital branding is the art of building company assets that define the intentions, the culture and expected customer experiences.
"We believe that digital branding from TIP should make real human connections with customers and create experiences that build emotional ties," says Steven Mills, Digital Brand Designer with TIP. "Our level of digital branding is way beyond a logo. We build strategy, purpose, emotion, consistency and depth into our client brands so they can live across multichannel digital assets."
Digital branding introduces transparency to building new customer relationships online and offline. "Now introduce the digital transformation concept to companies and the top priority with the transformation is to create stronger customer experiences and relationships with the brand across every aspect of a business' transformation," adds Mills.
Digital branding encompasses people, process and platforms. It's where we thrive.
Digital transformation is no longer just a buzz word in the IT department. And the goal is not central to just introduce digital tools, but to stimulate company growth and focus on stronger customer experiences.
"Digital transformation clients that we work with have goals of transforming traditional business processes to innovative ones fueled by digital technologies and new processes to remain competitive," says Jay Joyce with The Idea People. "The end goal is to create new economic value for our client's customers and to embrace new technologies that customers use on other platforms."
As a digital transformation agency (DTA), TIP is uniquely positioned to introduce strategy, process, technology and managed marketing to adopt new customers across multiple channels.
True transformation begins with the CEO and business owner because they are tasked with business growth and competitive positioning.
We specialize in accelerating companies for what’s next with innovative technology platforms. We move at the speed of a startup with the know-how of experts that fuel innovation and collaboration.
We get to build futuristic platforms and products that give people creative, technical and marketing superpowers. We get to make things with our minds and our hands. It’s more than just some words written on paper, or stamped on a brick: it’s the collective drive behind each and every one of us at The Idea People.
We're digital technologists, storytellers, scientists, makers, and relentlessly curious minds. We are united by a love of making what’s next. Together, we blur the lines between strategy, creativity, and technology to discover business and human motivations to create solutions that empower both. Ultimately, our approach puts people at the center of everything we do. Because we believe that digital not only has the power to impact brands but also create amazing human experiences.
Digital transformation is a journey and we focus not only on the end goal but also on the future of things to come. As new technologies emerge, new market opportunities arise. Our process is a staged approach that sets you up for long-term success and evolution as the digital markets continue to shift.
Our services include:
There is definite magic when a group of like-minded people gets together to produce work at a high level. We're believers in the 80/20 rule...we organize and work to realize 80% of our results from 20% of our effort. The other way around is the definition of insanity.
Awesome team experiences include:
We like people who can contribute to our team and who like to win with project work and clients.
We love talented people with deep expertise. Smart and witty. Can crack a joke and hold a conversation.
Do you have a unique combination of skills, like software engineering and design? Or digital marketing and quality assurance? You're speaking our language.
Our culture is open, collaborative and transparent...where everyone is truly a friend with everyone else. There are no politics, no egos, and no guff. We have built a unique culture at The Idea People and we only fuel it with the right blend of skillsets, personality, and career goals.
We have values that we live by and work by. Our values represent how we partner with clients and each other.
Helping Organizations That Help Our Charlotte Communities
Sometimes you can’t put a price tag on helping others. The pro bono work we do for our nonprofit clients support causes that are near and dear to our team.
From strategy to design and develop hands-on volunteering, it’s our mission to help these organizations spread awareness. Because when our Charlotte community thrives, we thrive.
Here are just some of the organizations we work with that make our communities better:
I have been working at The Idea People full-time (More than 5 years)
I've genuinely enjoyed working with everyone at TIP for the past 5 years that I've had the privilege to work here.
The office is pretty open minded, we get to socialize throughout the day, have weekly lunch outings and get a lot more days off per year than what the actual employee handbook might state. It's always positive vibes in the office.
They invest into you and the company. They believe in your work, to the point I've explored avenues of creativity that I'd never had gone down if I wasn't working here.
Which has pushed me in my career to where I want to be (and still going). They pay your worth and more, the pay raises are frequent and your hard work doesn't go unseen, rewards are a huge factor.
Time off around the holidays and extra time off.
Full health insurance.
Newest technology when you ask for it.
Ability to move around the office as much as you'd like.
The pay is great.
They encourage you to step up, speak out and be heard.
In the creative department of TIP, I can't really say much for cons, it runs smoothly.
We could have better systems in place for the creative side of things (we're working on that now), but I feel like thats something thats forever growing, expanding and being reimplemented. I know sometimes deadlines get tight, but thats just the nature of the beast for the field that we all work in.
Advice to Management
You guys have made me apart of the company, I feel as if I'm speaking to myself in this section. The experience, opportunity and encouragement over the years that you guys have given to me has been life changing and one hell of an enjoyable ride. You've let me take a huge role in this company and I am forever grateful, let's just keep winning and producing grade-A work, it's what we're best at when we all come together.
I applied online. The process took 3 weeks. I interviewed at The Idea People (Charlotte, NC) in March 2014.
Initial phone interview followed by two in-person interviews. The first in person interview was with a few key people. The second interview was with the entire technical and creative team.
Veteran Hiring Commitment
Committed to helping America's military veterans find work
Pay Equality Pledge
Committed to paying equitably for equal work & experience
Tech Hiring Commitment
Helping to train, hire and promote more technology workers
Social Responsibility Pledge
Formal programs or foundation to give back to communities
Has programs that support a diverse and inclusive workforce
Career Advancement Program
Helping employees "upskill" into higher-paying positions
Pledge to Thrive
Taking steps to prioritize employee well-being
First Job Programs
Maintain entry-level hiring and career development programs to give people career starts