We were founded on the principle that brands that lead culture are more successful than those that follow it.
Today’s generation of consumers share a mental complexion—a collective mindset of cultural experiences and values—rather than identifying via superficial demographic boxes. We interpret the shared values and interests of this generation for leading brands seeking to connect with this exceptionally diverse, networked, and culturally literate audience. Inspired by this generation, we craft ideas that resonate in culture beyond advertising alone.
Our ideas take many forms, from TV spots to brand launches, product development to music programs, social campaigns to emerging platforms—the common thread in all our work is a firm commitment to transformative engagements that get powerful business results for our clients.
Translation is the bridge between true consumer insight and brand aspiration.
When Steve Stoute founded Translation in 2004, he named the agency after an idea—not some abstract concept, an amorphously creative moniker, nor himself.
Many marketers have misread this generation’s worldview, behaviors, and relationship to culture and the importance of brands in their lives. Today’s generation doesn’t think in terms of rigid demographic silos, like race, gender, and age. They relate based on shared values and interests. It’s a way of processing, understanding, and relating to the world—a collective mental complexion that was best articulated in Steve’s book, The Tanning of America.
Because we believe brands that lead in culture are ultimately more successful and relevant than brands that follow culture, all of our work—whether a social campaign, TV spot, or brand launch—is grounded in keen consumer insights, cultural truths, and brand fidelity.
Our starting point with every client brief is rigorous strategy—a custom mix of analytics, clairvoyance, anthropology, and real-world insights. It guides our creative thinking and powers every execution.
I worked at Translation full-time
-A lot of autonomy
-Lots of opportunity if you seek it out
-Young, diverse workforce with a vibrant culture
-Creative direction is consolidated at the top
-The lack of organization causes crippling inefficiency
-Constantly chasing new business without having solidified in-house business
Advice to Management
Put some structure in place.
I applied online. I interviewed at Translation (New York, NY) in May 2017.
Thorough Interview process with the flexibility to be done in person, online or over the phone with multiple rounds. The people are very easy to talk to and make you feel comfortable. Just be confident in your worth and know your resume
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