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Undertone Overview

New York, NY
201 to 500 employees
Subsidiary or Business Segment
Advertising & Marketing
Unknown / Non-Applicable
Undertone is a digital advertising company for the world's leading brands. With our award-winning creative studio, proprietary technology, and unique media placements, we offer our partners cross-platform solutions with engaging creative powered by data ... Read more

Company Updates


    Undertone Names Robert Schwartz as President

    "Through stunning creative, valuable data and innovative technology, Undertone uniquely enables brands to connect with consumers across all screens in a mobile-first world," said Schwartz. "Beyond driving business results for our brand, agency, and publisher partners, Undertone is a special place to work.

  • "The ad tech apocalypse isn’t happening – not today, not tomorrow, not next year," says our co-founder Eric Franchi.

    Ad Tech: Stop Calling It An Apocalypse | AdExchanger

    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Eric Franchi, co-founder at Undertone. It seems that every single year for the past 10, someone has been playing the funeral march for the ad tech industry.

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Undertone – Why Work For Us?

Undertone is at the forefront of digital advertising, so working with us means working with the top brands, advertisers, and publishers in the business. Our growing, global team includes the brightest, most creative and passionate thinkers and doers in the industry. Our people win awards for the service they provide and the products they create. Our unique culture, robust training and development opportunities, and commitment to not only getting the job done right but also having fun while doing it makes Undertone a truly special place to work. Find out why you'll love it here, too!


The moment you walk through our doors, you get a sense of the vibrant personalities that make up our award-winning organization.  Working at Undertone gives you the opportunity to shape the future of digital advertising, and the individuals who work here are experts in their fields and passionate about their roles. We work within a rapidly progressive industry where continuous education is a must, and we recognize and support that premise. We’re committed to training and developing our team as well as bringing in new talent to lead and support the organization.



Undertone is a digital advertising company for the world's leading brands. With our award-winning creative studio, proprietary technology, and unique media placements, we offer our partners cross-platform solutions with engaging creative powered by data. Undertone wins the moment a brand reaches the right consumer on a device–with beautiful design and innovative formats, and in a highly-relevant context. It's what we do best: connecting brands to consumers through engaging creative that works.

Our creative delivers measurable results for our brand and agency partners. We custom-build every campaign by pulling from thousands of components: design learnings, proprietary high-impact units, exclusive influencer partnerships, branded content, social retargeting, and exclusive placements on premium publishers. Our technology platform ensures that your message reaches the right consumer at the right time—and that your campaign starts optimizing on day one. No matter your goals, from awareness to conversion, we have creative best practices proven to achieve your objectives across any and all screens. We have delivered billions of impressions over 15 years of digital campaigns, and we are brand safe. We are third-party verified to deliver 99 percent human traffic, significantly higher than publisher direct.


Undertone prides itself on being a friendly, challenging, and fun place to work, and after receiving multiple “Best Places to Work” awards, clearly, people agree! We are proud of each employee and their accomplishments and believe in celebrating and rewarding our team members through fun happy hours, birthday bashes, or even a relaxing chair massage.

As an employee, you will be provided with the tools you need to succeed. Our days are fast-paced and action-packed, and that’s how we like it (we don’t believe in dull moments!) We support our employees through trainings, both company-wide and role-specific.

As a part of the Undertone team, you’ll learn and grow and we promise you’ll have lots of fun along the way.

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We truly care about the well-being of our team and their families. That’s why we offer a range of amazing benefits, including:

• 100% Company-Paid Health and Dental Insurance Options: Stay well with no worries.
• Stock Options: Every employee has an opportunity to get a piece of the pie.
• 100% Company-Paid Life and Disability Insurance: We got you covered.
• 401k Plan: Even after retirement, you’re still on our mind.
• Flexible PTO: You deserve some “me” time.
• 14 Paid Holidays: Because your family misses you.
• Your Birthday Off: So you can celebrate any way you’d like.
• Summer Fridays: Get a head start to the beach.
• Free Snacks and Drinks: Because we all need fuel to get us through the week.
• Gym Reimbursement: For after all of those free snacks.
• Transit Benefits: Getting you from point A to B, tax-free.
• Partial Tuition Reimbursement: We’re already smart, but more knowledge is never a bad thing.
• Company Lunches and Events: Pizza parties, outings, and our beer cart… Need we say more?!


Delivering Standout Brand Experiences requires the right blend of creative, media and technology. Our technology solutions enable us to reach the most receptive audiences; deliver campaigns seamlessly across screens; manage real-time optimization; and track every aspect of campaign delivery and the results achieved. Technology is nothing without people, which is why we have built a global team of data scientists and performance and insights specialists who touch every campaign that we execute for our advertisers. This hands-on approach not only maximizes campaign efficacy, but also ensures that we are constantly leveraging campaign data to tune and enhance our systems and tools.


With over 13 years of experience in digital advertising, we know where technology is needed to add value. We have developed proprietary platforms that manage every aspect of campaign planning, delivery, optimization and measurement. For Undertone, technology also underpins innovation through our Undertone Impact Accelerator™ framework, which enables us to rapidly prototype and deploy new cross-screen high impact formats.


Some vendors rely on the use of data to reach the right audiences; some rely on the quality of their inventory. At Undertone, we focus on both. We leverage first and third party data, along with a range of other signals, to reach audiences across our portfolio of the Web’s best digital media properties. We have also developed deep relationships with the industry’s leading measurement vendors to enable us to track and report on campaign reach and performance across every screen.

Undertone Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Undertone President Mike Pallad
Mike Pallad
3 Ratings
  • Helpful (3)

    "Best company I've worked for"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Account Executive in New York, NY
    Current Employee - Senior Account Executive in New York, NY
    Positive Outlook
    Approves of CEO

    I have been working at Undertone full-time (More than 3 years)


    -A sales culture unlike another other. Many employees have been here for years which is something you don't see in the ad industry.

    -Opportunity to manage sellers and enter player/coach role. The company prides themselves on growing sales people into managers. Account Executives can become Senior Account Executives and Associate Directors which will allow them to manage a team.

    -Great work/life balance

    -Fast pace with lot's of opportunity for growth

    -Tremendous amount of support for sales executives

    -High compensation if successful


    -Competitive industry in general so the company must continue to differentiate itself in market.
    -Not many cons come to mind.

    Advice to Management

    Continue to hire great talent.

See All 104 Reviews

Undertone Photos

Undertone photo of: NY Office
Undertone photo of: 2016 Ping Pong Tournament (Finals)
Undertone photo of: Champagne toast! Lots to celebrate!
Undertone photo of: Set up for the Undertone/Perion acquisition breakfast
Undertone photo of: Undertone HR team as Where's Waldo (there are 10 Waldos hidden) #Halloween
Undertone photo of: Undertone Halloween Contest 2015
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Undertone Interviews



Getting an Interview

Getting an Interview





    Sales Coordinator Interview

    Anonymous Interview Candidate in Chicago, IL
    No Offer
    Positive Experience
    Easy Interview


    I applied online. The process took 2+ months. I interviewed at Undertone (Chicago, IL).


    1 phone interview
    2 face to face interviews

    The process was really painless. If you don't feel comfortable presenting or are worried you'll get grilled during it, don't, the people at Undertone truly are some of the nicest people I've had the pleasure of interviewing with. Very painless.

    Interview Questions

See All 54 Interviews

Undertone Awards & Accolades

  • 50 Best Companies to Sell For, Selling Power, 2014
  • Best Companies to Work for in New York (Large), Best Companies to Work for in New York, 2015
  • Chicago's 101 Best and Brightest Companies To Work For, Best Companies Group, 2015
  • San Francisco Bay Areas Best and Brightest Companies to Work For, 101 Best & Brightest Companies to Work For, 2014
  • The Hottest pre-IPO Ad Tech Startups, Business Insider UK, 2015
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