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Undertone Overview

Headquarters New York, NY
Size 201 to 500 Employees
Founded 2001
Type Company - Private
Industry Business Services
Undertone has been at the forefront of digital advertising for over a decade. During that time, a lot has changed – we’ve seen the birth of social networking, the start of the smartphone and tablet revolution, and the launch of new programmatic solutions for ... More

Company Updates

  • Proud to be #10 on Selling Power's 50 Best Companies to Sell For 2015! http://glassdoor.com/slink.htm?key=vITWw

    Selling Power | 50 Best Companies to Sell For | 2015

    For the fifteenth year, the corporate research team at Selling Power has identified and ranked the best companies to sell for among the top sales forces in the United States. The focus includes companies of all sizes - with sales forces ranging from fewer than 100 salespeople to companies with sales-force numbers in the thousands.

  • Excited to see Undertone ranked as a Top 10 'hottest pre-IPO ad tech startups' this year by Business Insider. By the way, we're hiring!

    RANKED: The hottest pre-IPO ad tech startups of 2015

    LinkedIn/Tomer Bar Zeev The majority of ad tech companies on the public markets may have fared badly in recent months, but behind the scenes there are some seriously interesting pre-IPO ad tech startups This ranking looks at the hotter companies subject to IPO (or at least big exit deal) rumors right now.

Undertone – Why Work For Us?


Undertone is at the forefront of digital advertising, so working with us means working with the top brands, advertisers, and publishers in the business. Our growing, global team includes the brightest, most creative and passionate thinkers and doers in the industry. Our people win awards for the service they provide and the products they create. We’re proud to consistently be recognized as a “best place to work” because of our unique culture, robust training and development opportunities, and commitment to not only getting the job done right but also having fun while doing it. Find out why you'll love it here too!


The moment you walk through our doors, you get a sense of the vibrant personalities that make up our award-winning organization.  Working at Undertone gives you the opportunity to shape the future of digital advertising, and the individuals who work with us are experts in their fields and passionate about their roles.  We work within a rapidly progressive industry where continuous education is a must, and we recognize and support that premise. We’re committed to training and developing our team as well as bringing in new talent to lead and support the organization.



Undertone has been at the forefront of digital advertising for over a decade. During that time, a lot has changed – we’ve seen the birth of social networking, the start of the smartphone and tablet revolution, and the launch of new programmatic solutions for transacting digital ad inventory. While the industry has evolved at a rapid rate, our mission has remained steadfast: we are focused on delivering standout digital advertising experiences for brands.

Today, delivering against this mission means operating at the intersection of mediacreative and technology. We have developed a suite of groundbreaking multi-screen creative formats for brands to leverage; we’ve formed deep partnerships with the world’s best digital media properties; and we have built technology platforms that underpin every aspect of campaign planning, delivery, optimization and measurement.


Undertone prides itself on being a friendly, challenging, and fun place to work, and after receiving multiple “Best Places to Work” awards clearly people agree! We are proud of each employee and their accomplishments and believe in celebrating and rewarding our team members through fun happy hours, birthday bashes, or even a relaxing chair massage.

As an employee here you will be provided with the tools you need to succeed. Our days are fast-paced and action-packed, and that’s how we like it (we don’t believe in dull moments!) We support our employees through trainings both company-wide and more specific to your role. Working at Undertone gives you the opportunity to shape the future of digital advertising, and the individuals who work with us are experts in their fields and passionate about their roles.

As a part of the Undertone team, you’ll learn and grow and we promise you’ll have lots of fun along the way.




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We truly care about the well-being of our team and their families. That’s why we offer a range of amazing benefits, including:

• 100% Company-Paid Health and Dental Insurance Options: Stay well with no worries.
• Stock Options: Every employee has an opportunity to get a piece of the pie.
• 100% Company-Paid Life and Disability Insurance: We got you covered.
• 401k Plan: Even after retirement, you’re still on our mind.
• Flexible PTO: You deserve some “me” time.
• 14 Paid Holidays: Because your family misses you.
• Your Birthday Off: So you can celebrate any way you’d like.
• Summer Fridays: Get a head start to the beach.
• Free Snacks and Drinks: Because we all need fuel to get us through the week.
• Gym Reimbursement: For after all of those free snacks.
• Transit Benefits: Getting you from point A to B, tax-free.
• Partial Tuition Reimbursement: We’re already smart, but more knowledge is never a bad thing.
• Company Lunches and Events: Pizza parties, outings, and our beer cart… Need we say more?!


Delivering Standout Brand Experiences requires the right blend of creative, media and technology. Our technology solutions enable us to reach the most receptive audiences; deliver campaigns seamlessly across screens; manage real-time optimization; and track every aspect of campaign delivery and the results achieved. Technology is nothing without people, which is why we have built a global team of data scientists and performance and insights specialists who touch every campaign that we execute for our advertisers. This hands-on approach not only maximizes campaign efficacy, but also ensures that we are constantly leveraging campaign data to tune and enhance our systems and tools.


With over 13 years of experience in digital advertising, we know where technology is needed to add value. We have developed proprietary platforms that manage every aspect of campaign planning, delivery, optimization and measurement. For Undertone, technology also underpins innovation through our Undertone Impact Accelerator™ framework, which enables us to rapidly prototype and deploy new cross-screen high impact formats.


Some vendors rely on the use of data to reach the right audiences; some rely on the quality of their inventory. At Undertone, we focus on both. We leverage first and third party data, along with a range of other signals, to reach audiences across our portfolio of the Web’s best digital media properties. We have also developed deep relationships with the industry’s leading measurement vendors to enable us to track and report on campaign reach and performance across every screen.

Undertone Reviews

Rating Trends
Recommend to a friend
Approve of CEO
Undertone Chief Executive Officer Corey Ferengul
Corey Ferengul
22 Ratings
  • Featured Review

    Helpful (3)

    Fun and innovative company with great people

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Coordinator
    Current Employee - Sales Coordinator
    Positive Outlook
    Approves of CEO

    I have been working at Undertone full-time (More than a year)


    I've been working here for more than a year now and can say that while there have been quite a few changes, Undertone does a wonderful job at staying relevant and ahead of the curve. This company has some of the brightest minds in the industry that I've ever met, and I believe that's what makes this place so great (to include the company culture).


    There are times that things can seem a little disjointed, but that's to be expected given the constant change in the digital industry.

Undertone Photos

Undertone Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Publisher Development Coordinator Interview

    Anonymous Employee in New York, NY
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through an employee referral. The process took 4 weeks. I interviewed at Undertone (New York, NY) in August 2015.


    Thorough interview process. Took about a month. First I had a phone interview which was really simple, just explaining the role. Then they emailed me a week later asking me to come in. I met with 2 people, no tough questions. Very conversational. Asked about my past internships and what I know about the company. Then they called me a week later asking me to come in and present a powerpoint presentation. It was super laid back and easy to make. I just took all information from the Undertone website. No tough questions were asked. A few days later I had another phone interview with someone I would be working under. The next day they asked me for my references and they were contacted that day. A few days later I got an offer. I accepted and started a few weeks later. Everyone was really nice throughout the whole process.

    Interview Questions

    • About past internships. What I know about the company. What my strengths are.   Answer Question

Undertone Awards & Accolades

Something missing? Add an award
  • Best Companies to Work for in New York (Large), Best Companies to Work for in New York, 2015
  • Chicago's 101 Best and Brightest Companies To Work For, Best Companies Group, 2015
  • The Hottest pre-IPO Ad Tech Startups, Business Insider UK, 2015
  • 50 Best Companies to Sell For (10), Selling Power, 2015
  • 50 Best Companies to Sell For, Selling Power, 2014
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