Working at W2O Group | Glassdoor

W2O Group Overview

Mill Valley, CA
201 to 500 employees
Company - Private
Business Services
$50 to $100 million (USD) per year
W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions for clients in healthcare, consumer products, entertainment, and technology. Established in March 2012 by Jim Weiss, the agency ... Read more

Company Updates

  • Thank you Holmes Report for awarding us Best Live Event Agency for SXW2O! See what's in store this year:

  • Principal Gary Grates shares why your internal organizational communications will fail in 2017:

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W2O Group – Why Work For Us?

W2O Group is a network of complementary communications, marketing and digital firms. it's network includes: WCG, Twist Mktg, Pure, Sentient, and Marketeching with a growing footprint og offices in the United States and Europe.

W2O Group is a powerhouse of multi-talented individuals who are hardworking and fun. Openness and honesty at all levels of the organization keep us nimble, allowing us to take risks and innovate together. Leadership promotes an atmosphere in which respectful dissent is encouraged in order to create the best solutions and the best work environment. The matrixed structure of the organization allows us to work on clients across a wide range of industries and practices, offering up countless opportunities to work on projects that align with personal interests and career aspirations. 

The entrepreneurial spirit of the organization can be seen in all office locations and permeates everything we do. We strive to be the best, not the biggest. Our focus on collaboration allows us to rely on our work, trusting that clients will be drawn to our approach and attitude. Brainstorms often include people from a cross-section of backgrounds and titles, as creativity is an expected attribute of everyone within the agency. In order to maintain our focus on innovation, W2O emphasizes the importance of never being satisfied with our own status quo. If we ever think we have made it and the work is done, that is when we are in serious trouble. 

Jim Weiss

Founder and CEO, W2O group

Jim has nearly 30 years of experience in strategic media and marketing communications focused primarily in the healthcare and technology sectors. He has been involved in nearly every aspect of corporate, product and organizational communications.

Under Jim’s leadership, W2O Group has grown from a one-person consultancy in 2001 to an integrated international operation comprising four separate companies, 12 offices and about 500 people. Today, the company generates nearly $100 million in revenue annually and serves some of the world’s leading companies and brands.

He ranks among the 500 Most Important People in the Global PR industry (2015) and PR Week’s Powerlist (2012, 2013, 2014) and was recently named a Top 25 Innovator in Communications (2014). Recently, he was appointed to the Board of Trustees of the Cancer Research Institute, where he serves on the Marketing Subcommittee.

Jim also is founder and sponsor of the W2O Center for Social Commerce at the Newhouse School of Public Communications at Syracuse University, his alma mater. The Center has become a leading academic program aimed at providing students with modern media analytics and digital insight and skills to set them apart from their peers. He was inducted into the Newhouse School’s Hall of Fame and honored as one of its 50Forward most accomplished graduates of the last 50 years.

Bob Pearson

President, W2O Group


Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in what is now called “Social Commerce.”

An author, frequent speaker and blogger on digital marketing, as well as an instructor for the Syracuse Center for Social Commerce and the U.S. State Department’s Marketing College, his thoughts can be found on W2O’s blog at, including a series titled “Millennials Unplugged” that he writes with his 19 year old daughter and millennials at W2O. After the success of his book Pre-Commerce, Bob will be introducing his next book on the future of media titled Storytizing, which will be available March 2016.

Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function — an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee.

Bob has served as an advisor and investor in many capacities. Highlights include: serving as an original member of the P&G digital advisory board, being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas (more than $400MM invested), serving on the board of The Advertising Research Foundation, acting as an advisor to Get Smart Content and participating as a Mentor at The Capital Factory, as well as finding time to serve as a board member for The Association for Multiple Impaired and Blind, which builds homes for its constituents.

Bob resides in Austin, Texas.

Anita Bose

Head of Client & Business Development

 A seasoned marketing and  communications leader with  nearly 20 years of experience,  Anita has a proven track  record of client service and  growth in corporate, product  and financial communications  for global and US healthcare  clients.

Anita has led corporate communications, consumer media and data-driven campaigns in a range of therapeutic areas including women’s health (fertility, feminine protection, STDs, yeast infections, contraception, etc.), dermatology, men’s health and infectious diseases. She has worked with clients such as Bayer, GlaxoSmithKline, Genentech, Gilead, EMD Serono, and Alere to support products, diagnostics and devices across a full spectrum of healthcare categories. She has designed innovative programs that push boundaries and build brands, through creative partnerships between healthcare clients and third-party organizations such as Mended Hearts, WomenHeart, JDRF, and Healthy Women.

Previously, Anita was Chief Strategist at Cooney/Waters Group, a boutique healthcare communications firm, focused on providing senior strategic counsel to a range of health and wellness clients. Prior to that, she was Vice President of External Communications for inVentiv Health, managing corporate and financial communications for the $2 billion healthcare services company.  Anita also held major leadership roles at global communications firms MSLGROUP, Cohn & Wolfe and Robinson Lerer & Montgomery, a boutique crisis and corporate communications agency.

We offer an internal training tool called W2O University. It is a continuous learning experience designed for all sta­ff, at every level and point in their career growth. Built on a foundation that constantly probes the “why” in all we do, W2O University is the construct through which our firm provides the necessary training and development to improve skills, learn new skills, hone one’s thinking and approach, and explore new areas.

W2O is happy to give employees a lot of sweet perks – and we expect a lot, in return. We know that when employees are happy to come to work every single day, we’re a lot more productive. As our CEO Jim Weiss says, “If you’re not enjoying it, why are you doing it?”

Health Care

Choose between two PPO plans or a CDP + HSA. (HMO is an option in CA.) Dental and vision are available.

Flexible Spending Accounts

FSAs for Health Care, Dependent Care & Transit: pay pre-tax for eligible medical, child care, & transit costs.

Income Protection

No-cost disability, basic life, and other insurance available, with option for additional life insurance.

Retirement Savings

Pre-tax and post-tax options for retirement savings, plus a discretionary match to your 401(k).

Paid Time Off

Enjoy paid holidays and floating holidays, plus a 5-week paid sabbatical after 5 years.

Parental Leave

W2O recognizes the value of bonding time and offers paid time off for new parents.

Other Benefits

Yum! Sip free gourmet coffee, sodas, beer and wine at our offices. In addition, save on cell phones.

We are not like your "typical agency". The entrepreneurial spirit of the organization can be seen in all office locations and permeates everything we do. We strive to be the best, not the biggest. Our focus on collaboration allows us to rely on our work, trusting that clients will be drawn to our approach and attitude. Brainstorms often include people from a cross-section of backgrounds and titles, and creativity is an expected attribute of everyone within the agency.

The "culture clubs" in each of our offices ensures for recreational time that not only enhances team building but also allows for more collaborative activities. 

There are 6 core values we hold dear. Because let's face it, in the world of advertising, you need to know where you stand. We realized early on that these values mean a whole lot to all of us:

In 2012, W2O Group's CEO and Founder, Jim Weiss, created the W2O Group Center for Social Commerce which is a collaborative program between W2O Group and Syracuse University's Newhouse school. This was made possible through a generouse gift directly from Jim and is meant to expose Syracuse University students with the resources and training needed to successed in today's marketplace.

The Center for Social Commerce offers exclusive opportunities to it's students by:

  • Every semester W2O Group participates in Social Commerce Days. During this time, some of W2O's top leaders and subject matter experts visit the campus to teach class and meet directly with student to answer questions about their career, rising marcomms topics, and even resume reviews. This event acts as a catalyst to expose students to real-world experts, industry trends and best practices being used at W2O Group. 
  • W2O Group is committed to keeping an open channel to the univerisyt to ensure they're training many of the Syracuse professors and students on some of the shifts in the industry. 
  • W2O Group offers 2 sponsored summer internships in their New York office which is open to Newhouse students. This provides a true hands-on experience for students who get to work on client work and have an opportunity to attend the firm's SXSW events in Austin, TX. (Deemed #SXW2O events.) These student ambassador are exposed to both agency and in-house communications experience.
  • A handful of our interns were converted to full-time W2O Group employees once they graduated. 

Testimonials from previous interns: 

“My internship with W2O Group was an unforgettable experience. With their intensive training and cutting-edge strategies and tactics, I had the opportunity to work at the forefront of the industry. They gave me work that not only complemented my Newhouse training, but allowed me to be an even better PR practitioner,” said Carley Weinstein, 

W2O Group Reviews

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W2O Group CEO & Chairman Jim Weiss
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    Helpful (6)

    "Excellent Company for Bright Minds and Self Starters"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director in San Francisco, CA
    Current Employee - Director in San Francisco, CA
    Positive Outlook
    Approves of CEO

    I have been working at W2O Group full-time (More than a year)


    - Almost limitless opportunity to learn, grow and develop new skills
    - Great community of bright, passionate professionals around the globe
    - Integrated mix of PR, Analytics, Traditional Agency/Studio operating at the intersection of technology, design, life sciences and marketing
    - Many of the brightest and most passionate team members have been at the agency for years and have helped it grow from a small independent shop to a global, multi-disciplinary agency


    Not a traditional agency with lots of guardrails and old school process, like the industries they support W2O is always evolving and innovating - this can be challenge for non-self starters or non-entrepreneurial employees but is a real plus once the model and approach is clear.

    Advice to Management

    After a number of new acquisitions and many new clients coming into the mix in 2016 take a step back in 2017 help get all of the passionate folks at W20 aligned on the vision for the future and how they can best help.

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W2O Group Interviews

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    Director Interview

    Anonymous Interview Candidate
    No Offer
    Positive Experience
    Average Interview


    I applied through an employee referral. I interviewed at W2O Group.


    Referred by someone I know who works there, did an initial phone screen to learn more about the company, role and hiring process and have been invited in for in-person interview.

    Interview Questions

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W2O Group Awards & Accolades

  • Mid-size Agency of the Year, The Holmes Report, 2016
  • Silver in New Audiences, ARF David Ogilvy Awards, 2016
  • In2 SABRE Best Live Event - SXW2O, The Holmes Report, 2016
  • In2 SABRE Use of Social Media or Analytics For Audience Insights or Influencer Targeting, The Holmes Report, 2016
  • Best Places to Work, PR News, 2016
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