Working at Whitepages | Glassdoor

Whitepages Overview

Seattle, WA
51 to 200 employees
Company - Private
Information Technology
$50 to $100 million (USD) per year
Whitepages Inc. is a global leader in digital identity verification. Our solutions include Whitepages Premium for consumers and Whitepages Pro for businesses. Whitepages Premium provides subscribers access to U.S. public records to verify contact details, mobile numbers ... Read more

Mission: Whitepages will deliver services committed to authenticity, transparency, and personal control of identities because we believe data should be used for good.

Company Updates

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Whitepages – Why Work For Us?

Our Story

Whitepages was founded in 1997 by Alex Algard out of his Stanford dorm room with a single vision: to help people find, be found and connect. Since then we've become the leading provider of contact information in North America, with a top 40 web property, 10 top ranking mobile apps and over 55 million monthly users.

We're built on big data


We ingest billions of records every month from a variety of public sources.

And organize that data by linking individual records to create an intricate contact graph of names, phone numbers and addresses.

This graph gives our users access to the most accurate & robust dataset of contact information in North America.

Why We Love it Here

We're a small company with a big vision, and we work as a cohesive team to make that vision a reality. We don't believe in mind-numbing org charts or office politics. But we do believe in taking risks, working hard and having lots and lots of fun.

Think fast, act fast

Even though Whitepages has been profitable for over a decade, we've never lost our startup spirit. We focus on shared goals, rather than individual aspirations, and as a result we make every effort to collaborate across teams, operate with complete transparency and never let red tape get in the way of agile development & speedy product iteration.

Small team, big impact

We reach over 55 million monthly users and manage billions of data points with under 200 employees, which means we each have a direct impact on the health of our business and the end user. Our small size also means we're each expected to think two steps ahead at all times, stay on the bleeding edge of technology and make recommendations that drive product decisions.

The best people, period

Our teammates hail from the best schools and companies in the world, and we're not shy about investing in the continued growth of our employees with tuition reimbursement, peer learning and a substantial educational stipend. You won't find a weak link in our midst, because each and every one of us thrives on camaraderie, hard work and smart risks.

Meet the Leadership Team

Our leadership team guides our company's vision. Rather than simply passing along instructions, they roll up their sleeves and work alongside us to help meet our goals. They're the people who encourage us to try new things and they're the ones who keep our office buzzing at startup speed.

Rob Eleveld


Rob leads strategy, revenue, sales and infrastructure for Whitepages. “I welcome the opportunity to lead Whitepages through its next phase of growth and am very optimistic about what lies ahead for us.” Most recently, Rob was the General Manager of our B2B solution, Whitepages Pro. Rob oversaw our go-to-market strategy from product planning and launch through sales and support execution across the customer lifecycle. Prior to Whitepages, Eleveld was CEO of Optify, CEO of Shiftboard, was the co-founder and CEO of Vykor, and served for five years as a nuclear submarine officer in the United States Navy. Rob has a BA in Engineering Sciences from Dartmouth College and an MS and MBA from Stanford University.

Jason Eglit


Jason oversees all consumer revenue and supporting functions along with financial, human resources, legal and administrative areas of the company. According to Jason, the fact that Whitepages uses data for good is an important part of how we operate our business. “We want to be transparent with users about what we do with our data, but we also want to showcase the good that comes from sharing contact info in our digital world. It is critically important for us to ask ourselves if we are using our data in a way that our users can feel good about.” Jason has a B.A. in Physics from Williams College, a M.S. in Engineering-Economic Systems from Stanford University and a MBA from the Tuck School at Dartmouth College.

Kelly Schmitt

CPO & General Counsel

Kelly serves as our General Counsel and Chief Privacy Officer. Kelly is especially impressed with the capabilities of our data. “We do the best job of organizing contact data from a variety of sources to make it useful to both consumers and businesses.” She received a B.A. in Biology from the College of St. Benedict and her J.D. from the University of Michigan.

Whitney Bouck

Board Director

Whitney Bouck currently serves as the GM of Enterpise and Head of Marketing at Box and is an advisor to startups such has Bee Partners, Casacdia and Glavanize. She previously served as CMO at EMC. Whitney is an enterprise software executive with 25 years of expereince in leadership, strategy, sales, marketing and general management. 

Alex Algard

Executive Chairman & Founder

Alex founded Whitepages in 1997 as a way to keep his college friends’ contact information organized. He’s grown the company to be an innovative technology leader, and as CEO, he oversees the day-to-day operation of Whitepages, including our top 40 Web property and Whitepages Pro, our B2B solution. He began his career in investment banking with the Goldman Sachs High Technology Group and was selected as Software Entrepreneur of the Year, PNW by Ernst & Young. He also appeared as a finalist for Inc. Magazine’s Entrepreneur of the Year. To Alex, Whitepages is in a unique situation to have both the wisdom of a mature company and the pace of young one. “The way that we conduct ourselves and act is much more akin to a high-energy, growing startup than a 15-year-old Internet company.” Alex holds a B.A. in Economics and a M.S. in Engineering, both from Stanford University.

A Few of Our Perks


Work with the Best People

Unlimited Vacation


Biweekly Happy Hour & Lunch


100% Medical


Free Snacks


Matched Charitable Contributions


Casual Environment


Company Outings

Our Values


Talent Rules: Small, talented teams beat large, average ones every time. We make no compromises in building and rewarding the best teams because our actions demonstrate that excellence demands excellence.


Trust: Smarts and judgement matter more than title, job description, org structure or policy. By delivering results, we earn the trust we need to ditch bureaucracy.


Invent: We seek out problems that require bold action. We live for the personal challenge of doing what has yet to be done. Where others see obstacles, we see the opportunity to create the extraordinary.


Lead: We have a point of view, engage in transparent discussion and are willing to adapt our opinions to focus on what's best for Whitepages. Our openness allows us to lead, act and minimize politics.


Do: We are doers, not observers. What matters most is what gets done. At the end of the day, our work is measured by what is built for our users and sold to our customers.


Own It: We hold each other and ourselves accountable for delivering commitments with the highest level of quality. When the dust settles, we share in success and own up to failure. 


Improve: We take pride in our craft and have the drive to keep improving. When others hear criticism, we hear constructive feedback. When others stay silent, we speak up to make our teams great.

Whitepages Reviews

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Whitepages CEO Rob Eleveld
Rob Eleveld
10 Ratings
  • Featured Review

    Helpful (2)

    "Great people, interesting work, and an exciting future"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Manager in Seattle, WA
    Current Employee - Manager in Seattle, WA
    Positive Outlook
    Approves of CEO

    I have been working at Whitepages full-time (More than 3 years)


    - I'm surrounded by smart and passionate people.
    - The best parts of working for a startup: new/exciting business opportunities, ambitious goals, ability to wear a lot of hats and really make a difference
    - Stability and security of a 20 year old company.
    - WP actually takes their "Data for Good" line seriously, setting a high moral bar in what is often a fairly sketchy industry.
    - Office kegerator + booze shelf, catered lunch or happy hour every Friday.
    - Very transparent with company and departmental finances / goals / changes.
    - I work 40-45 hours per week, pretty much 9-5, although I'm happy to take the occasional 7am call, and of course to travel as needed, etc.


    - WP is the type of company that moves fast in reaction to new market opportunities, and sometimes things don't pan out. Thankfully it's a diverse enough company that people can often move laterally, but there have been a few strong employees who end up with short tenures.
    - Perhaps not the best choice for non-drinkers. It's not that people are being compelled to drink, but there is certainly a lot of temptation all around.

    Advice to Management

    Frankly, just keep it up. I have a lot of respect for Rob and Jason, and agree with what they're trying to achieve with Whitepages. We've come a very long way, but we have a long way to go!

See All 91 Reviews

Whitepages Interviews

Interview Experience

Interview Experience

Getting an Interview

Getting an Interview

Interview Difficulty


Interview Difficulty




    Senior Back End Engineer Interview

    Anonymous Interview Candidate in Seattle, WA
    No Offer
    Positive Experience
    Average Interview


    I applied through a staffing agency. The process took 1 day. I interviewed at Whitepages (Seattle, WA).


    The whole process went pretty smooth. Onsite interview experience was good and very well executed. I liked talking to the folks on the team. We touched upon various topics including problem-solving, programming and design. It seemed like a fun place to work. I would especially like to thank the interview coordinator.

    Interview Questions

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Whitepages Awards & Accolades

  • 100 Best Companies to Work For, Seattle Business Magazine, 2016
  • 100 Best Companies to Work For, Seattle Business Magazine, 2015
  • 100 Best Companies to Work For, Seattle Business Magazine, 2014
  • 100 Best Companies to Work For, Seattle Business Magazine, 2013
  • 100 Best Companies to Work For, Seattle Business Magazine, 2012
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