Working at Whitepages | Glassdoor

Whitepages Overview

Seattle, WA
51 to 200 employees
Company - Private
$50 to $100 million (USD) per year
Whitepages® founded in 1997, helps you contact, research and verify people in your world. More than 30 million people per month use our people search engine to get in touch with extended friends and family, research backgrounds and verify that people are who they say ... Read more

Mission: Whitepages will deliver services committed to authenticity, transparency, and personal control of identities because we believe data should be used for good.

Glassdoor Awards

Best Places to Work: 2018 (#25)

Company Updates

  • EMPLOYEE HIGHLIGHT! Meet Otgo, Recruiter & HR Generalist for our Budapest Office:

  • It may be "Pie" Day, but Whitepagers were feeling a little "corny" at last week's themed happy hour:

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Whitepages – Why Work For Us?

Our Story

Whitepages was founded in 1997 by Alex Algard out of his Stanford dorm room with a single vision: to help people find, be found and connect. Since then we've become a global leader in digital identity verification. 
Our flagship solutions include Whitepages Premium for consumers and Whitepages Pro for businesses. Supporting these solutions are, the leading free people search site on the internet with over 50 million unique users per month, and our own Identity Graph™, a graph-structured database that houses over 5 billion person-identity records.

We're built on big data


Meet the Leadership Team

Our leadership team guides our company's vision. Rather than simply passing along instructions, they roll up their sleeves and work alongside us to help meet our goals. 

Rob Eleveld


Rob started as VP of Sales for Whitepages Pro and is now our CEO. His team-player attitude helps in making Whitepages a global leader in Identity Verification. He cycles often, including riding for Obliteride annually to help fund cancer research. Rob attended Dartmouth College, served 5 years as a Naval Officer, and then earned an MS and MBA at Stanford.

Jason Eglit


As CFO, Jason oversees the financial, HR, legal, and administrative functions of Whitepages. Prior to Whitepages he worked as a Principal at HIG Capital, a Manager at Bain & Company, and was the Founder and Senior Vice President at AdvancePath Academics. Jason is a graduate of Williams College and has Masters degrees from Stanford University and Dartmouth.

Kelly Schmitt

CPO & General Counsel

Kelly serves as General Counsel and Chief Privacy Officer, managing legal affairs and keeping tabs on data security and privacy trends. She previously held the position of Senior Vice President, Operations and General Counsel at ScreenLife. Kelly attended the College of Saint Benedict and received her law degree from the University of Michigan.

Leigh McMillan

GM of Consumer Business

Leigh is responsible for driving revenue for the company’s consumer business. Before Whitepages, Leigh led marketing and growth at ReachNow, served as CMO for Avvo, and the Sr. VP & GM at Marchex. A UW graduate, Leigh serves on the board of the Woodland Park Zoo and is co-owner and winemaker at Welcome Road Winery in Seattle.

Kushal Shah 

VP of Product

As VP of Product at Whitepages, Kushal leads the vision and execution for our Consumer and Enterprise products. He is also the co-organizer for the ProductTank meet-up. Kushal previously worked at Microsoft. Kushal holds an MBA from the University of Chicago Booth School of Business.

Heather Wade

VP of Engineering

Heather oversees the Whitepages Engineering Team. Most recently, she served as Director of Engineering at TUNE. Heather is the Seattle leader of Girl Develop It, a nonprofit that offers software development programs to adult women. She is a graduate from the University of Tennessee – Knoxville and received a Certificate in Data Science from the University of Washington.

Alex Algard

Executive Chairman & Founder

Alex founded Whitepages in 1996 and now serves as Executive Chairman of the Board. He began his career in investment banking with the Goldman Sachs High Technology Group and was selected as Software Entrepreneur of the Year, PNW by Ernst & Young. Alex now serves as the CEO of Hiya.

Whitepages Products Image JPG




Our Members: Small Team, Global Impact

Amazing Products are nothing without the people behind them. Our teammates come from schools and companies of over 30 countries. We are all focused on helping our clients build trusted connections in today's digital economy. As a company, we’re not shy about investing in the continued growth of our employees with a learning and development stipend. We’re risk takers, innovators, and people who revel in the challenge of building our own success.


We reach over 30 million monthly users and manage billions of data points with approximately 140 employees across two international offices, which means we each have a direct impact on the health of our business and the end user. Our small size also means we're each expected to think two steps ahead at all times, stay updated on current and advanced technology, and make recommendations that drive product decisions.

If you believe in collaboration, working hard, and having fun, you sound like a Whitepager. 

Our Core Values:

Whitepagers are all guided by the same values to provide the best data products possible for our customers. Our five core values guide us in both our daily tasks as well as our long-term visions.



Work with the Best People


Unlimited Vacation


Biweekly Lunch & Happy Hour


100% Medical


Friendly Environment


Matched Charitable Contributions

Whitepages Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Whitepages CEO Rob Eleveld
Rob Eleveld
42 Ratings
  • Featured Review

    Helpful (5)

    "Whitepages Cares for their Employees"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Seattle, WA
    Current Employee - Anonymous Employee in Seattle, WA
    Positive Outlook
    Approves of CEO

    I have been working at Whitepages full-time (More than a year)


    I've been with Whitepages for almost two years now, working as a manager across multiple teams. I've been incredibly impressed with the senior leadership and HR team, especially how they help employees to succeed.

    All managers here are empowered by senior leadership to find growth opportunities for their employees, ensuring that they have steady development. Whitepages recognizes hard work, and will be supportive towards helping employees reach their career goals. Stagnation is never a concern when working here.

    Whitepages also recognizes that a work/life balance is important. In addition to great vacation and health care benefits, HR ensures that employees are aware of other assistance programs. It feels wonderful when a company appreciates you as a person; I know that Whitepages had my back, and that they are mindful of my quality of life.

    Lastly, I appreciate that senior leadership provides a lot of visibility into business health. When a group has more knowledge, they'll be better equipped to make the right decisions. Thanks to this transparency, teams are able to operate efficiently, and everyone knows the importance of their contributions.


    As with any organization with multiple business units, information can become silo'd. Whitepages actually does a great job of handling this: we have at least two all-hands meetings each month where we get insight into recent initiatives. The CEO keeps everyone current with a weekly summary for each unit. In-house and off-site events merge teams together for brainstorming and fun.

    Whitepages does very well with cross pollination, and it should be a continued area of focus. There are a lot of very intelligent people at Whitepages, and the more that we distribute that knowledge, the better off everyone will be.

See All 131 Reviews

Whitepages Photos

Whitepages photo of: Teamwork and Collaboration are the goals behind our office layout
Whitepages photo of: Our Great Room is the perfect place to have a quick meeting, get work done, or kick back with a Happy Hour drink
Whitepages photo of: Join these happy faces!
Whitepages photo of: Welcome to Whitepages
Whitepages photo of: Did we mention Popcorn Thursdays?
Whitepages photo of: How do you commute to work?
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Whitepages Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (1)  

    Software Engineer New Grad Interview

    Anonymous Employee in Seattle, WA
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied through college or university. The process took 2+ months. I interviewed at Whitepages (Seattle, WA) in September 2016.


    Step 1: Coding Assignment

    Step 2: First Interview -- this was a phone call, and not too difficult -- it's to see how well you logically solve through a problem.

    Step 3: Second Interview -- this was another phone call, and a much harder data structures question. I am not sure how I answered, but it was definitely dynamic programming. Practice with Leetcode or Cracking the Coding Interview.

    Step 4: On-site Interview -- they fly you out to Seattle, unless you live there. Several interviews are conducted to see if you fit in the role you are specifically applying for.

    Overall, they are very transparent throughout the process and flexible around your time schedule.

    Interview Questions

    • Array Hopper, Dynamic Programming question, String question, HTML/CSS & JavaScript assignment, and Fullstack Drawing Board Question.   1 Answer
See All 133 Interviews

Whitepages Awards & Accolades

  • 100 Best Companies to Work For, Seattle Business Magazine, 2017
  • 100 Best Companies to Work For, Seattle Business Magazine, 2016
  • 100 Best Companies to Work For, Seattle Business Magazine, 2015
  • 100 Best Companies to Work For, Seattle Business Magazine, 2014
  • 100 Best Companies to Work For, Seattle Business Magazine, 2013
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