Working at WillowTree | Glassdoor

WillowTree Overview

Charlottesville, VA
51 to 200 employees
Company - Private
Enterprise Software & Network Solutions
$10 to $25 million (USD) per year
About WillowTree

Founded in 2008, WillowTree is a mobile design and development agency whose mission is to bring together a team of smart, motivated people who take pride in their work and strive to be the best in mobile. We foster a collaborative ... Read more

Glassdoor Awards

Best Places to Work: 2017 (#16), 2016 (#5)

Top CEOs: 2015 (#2)

Company Updates

  • We decided to publish our pay equality stats, read more from Tobias.

    Why we're publishing our equal pay stats

    We're putting our numbers out there to be accountable for achieving equal pay at WillowTree. We invite you to do the same!

  • Sam Jones shares some some pros and cons of programming in Go.

    The pros and cons of programming in Go

    We recently wrote some software in Go, and here's how to know if it's a good fit for your project.

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WillowTree Video

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WillowTree – Why Work For Us?


WillowTree, founded in 2008, is a mobile design and development agency whose mission is to create high-quality solutions for our clients. The only way we know how do this is by bringing together a team of smart, motivated people who take pride in their work. We foster a collaborative environment that focuses on continuous learning and unlimited opportunities to make a true impact; and of course, we also ship lots of code!

WillowTree works with top brands and companies, who give us interesting and, many times,  difficult challenges that have a real impact on them and their customers. They rely on our expertise in UX strategy, design and our knowledge of constantly changing mobile technology to solve their problems.  We do this for companies like Zappos, PepsiCo, HBO and Mattel. All this makes WillowTree a unique place where we always seem to be pushing the envelope in mobile; you never know what we will be working on next and it definitely is never dull.

A Place for Makers

We’re an intensely curious, vibrant team with a diverse range of skills in technology, design, and more. We’re always looking for dynamic, creative people—like you—to keep us moving forward.

We hire the best in the industry.

Some of our benefits are:

  • New MacBook Pro
  • Health, Dental & Vision Insurance
  • Long-term Disability Insurance
  • 401k with matching
  • Generous parental leave
  • Stock Options
  • One fully paid professional conference a year
  • Discounted Gym Membership
  • Paid parking
  • Lots of snacks and lunches - nom nom!

Life in Charlottesville


Just west of the foothills of the Blue Ridge Mountains, WillowTree is located on the downtown mall in beautiful Charlottesville, Virginia.  This small city offers the perfect balance between rich history, rural Southern beauty, and urban amenities like vibrant music and food scenes.

Though the Charlottesville area attracts millions of visitors each year, see why we chose to live here…

  • Ranked #1 Happiest City in America!
  • Ranked #4 on the top‐ten list of most romantic cities.
  • Ranked “#1 City to Live in the Country” by Yahoo Real Estate/Sperling’s Best Places
  • Named one of National Geographic’s 10 “World Wonders
  • named Charlottesville one of the “Top 10 Cities for History Buffs

Vineyards & Breweries

There are over 70 award-winning wineries, handcrafted ale and lager breweries, and hard cider orchards in the Charlottesville region. Wine and brewery tours are popular for visiting various locations.


Music & Arts

Concert venues including JPJ Arena, the historicParamount Theatre and The Jefferson are popular destinations to experience live music and performances. Charlottesville was also featured in Artizen Magazine. Every Friday, Spring to Fall, Fridays after 5 gives people a reason to come together downtown at the NTelos Pavilion for Free music at a great outdoor venue.

Outdoor Recreation

Take a drive on Skyline Drive or hike on the Appalachian Trail – both are accessible in nearby Shenandoah National Park. Avid fisherman? The Rivanna Reservoir is a 450-acre fishing setting, home to bass, bluegill and catfish. The Blue Ridge Mountains provide endless opportunities for skiing, hiking and biking.

Tech Events in Charlottesville

Charlottesville is home to a vast array of technology events and involved enthusiasts. WillowTree is a huge supporter of events such as the Tom Tom Festival and technology groups including Neon Guild, CVJS, PyCHO, beSwarm, & HackCville.

If you want to actually enjoy your day at work and do more than tolerate your co-workers, then WillowTree might be the place for you.  People here collaborate, help each other out and generally like each other. 

WillowTree is a very flat organization with no middle-management. This means that everyone here needs to be self-motivated and accountable. We are really busy working hard for our awesome clients, but we also like to have fun together. 

Weekly team lunches, company L&L lunches, Friday happy hours and company parties are an important part of getting to know each other outside of work. Some people even go on vacation together! ( :O).  

We hire the best talent in the industry and give them what they need to keep growing and learning. We have all of the fun perks of other development shops, but it is the people and the teamwork that make WillowTree such an amazing place to be.


Do you want to do more than fix bugs and get coffee? Interns at WillowTree get an amazing amount of responsibility and become intergrated members of their team. They work on real client projects and get plenty of mentorship from some of the best deigners and developers in the business. 

Our interns this past summer had a weekly team lunch where they had weekly speakers from different parts of the company come share their knowledge. They also had weekly team lunches with their team as well as presented their work at our weekly L&L. We had events with other local tech firms to expose them to what else is going on in c'ville and had fun events with other interns like Networking 101, rafting down the James River and a CEO roundtable.  They even had a day trip to Busch Gardens.

This quote from a Summer 2015 Android Developer intern pretty much sums it up:

"WillowTree is an amazing place to work. As an intern, I was given the same responsibilities as a full-time developer and had the opportunity to work on actual projects that were published to the Play Store. It was nice to know that the work I did at WillowTree had an impact in the real world. The other main factor that made WillowTree great was the people. Everyone in the office was always very friendly and the overall company culture made work relaxing. They really focus on bettering their employees and place a strong emphasis on learning. Weekly intern lunches, team lunches, and the company-wide Lunch and Learn and All Hands on Deck meetings made sure that I always knew what was happening within the company as well as the latest Android news. I would highly recommend WillowTree to anyone looking for an internship."

WillowTree values our interns and we only hire students that we think have the potential to be hired full-time after they finish school. If you are looking for an internship with limitless possibilities to learn and grow please get in touch or come say Hi when we visit your school or hackathon!

WillowTree Reviews

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Approve of CEO
WillowTree CEO Tobias A. Dengel
Tobias A. Dengel
130 Ratings
  • Featured Review

    Helpful (1)

    "Nothing Else Compares"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Product Designer in Charlottesville, VA
    Current Employee - Product Designer in Charlottesville, VA
    Positive Outlook
    Approves of CEO

    I have been working at WillowTree full-time (Less than a year)


    Close your eyes and picture the coolest and most enjoyable place to work...this place is better. Here's why:

    • The People: Working here initially can be intimidating because you are surrounded by such intelligent hard-working people. This makes for an unprecedented work environment that is challenging, stimulating, and rewarding all at the same time. Everyone is constantly pushing each other to become better. This is partly facilitated by the fact that everyone here is incredibly cool to be around. In an office full of people, I can't name one I dislike. I truly enjoy and care about the people I work with and for, and I believe that this is a shared sentiment throughout the office.

    • The Opportunities: From a design perspective, working for a mid-sized company or with larger clients can mean getting shoved in a corner somewhere on a design team of god knows how many people where the work is so divided that you barely play a part in it. And the small sliver of work you do contribute may or may not even see the light of day (or screen). That is not the case here. You have an unparalleled opportunity to make an impact through design. Not only do you get to work with huge and exciting clients, but the teams are usually pretty small and agile. There is no excess of designers on one project, which means you have a sizable impact on the design direction for huge apps and websites—products that will be seen and used by thousands and potentially millions of people. In addition, the design team is relatively large and growing, so although you have a lot of autonomy on the project you're assigned to, you still have a team of awesome people to bounce ideas off of and get feedback from, which you’ll need because you may be asked to travel at some point to present your work to execs at a major, super cool client company. Literally the most ideal situation. How could you want more?

    • Personal Growth: There is a mentoring program geared towards helping you grow in your role at the company. Your boss meets with you on a weekly basis to make sure everything is going well with you. They also dedicate 2 hours of work time a week to learning new things. They’re not afraid to invest in the betterment of their employees. Oh, and also, you get to choose a conference to attend once a year. And they pay for it. Ha, just wait. There’s more…

    • They Actually Care: I have never met so many high-level people who truly care about the employees of the company, including the CEO himself. Company-wide meetings are held every other week to discuss the state of the company, recent wins for the company, welcome new employees, and openly answer questions or concerns. Recently, a huge company-wide survey/study was conducted to ensure that everyone was feeling included and good about working there. Like really? Is this a Disney movie? I could act surprised, but I’m not. Because this company is all about the surveys. Surveys about potential growth. Surveys about how you think the company should donate money. Surveys about how happy you are with the snacks they have in the office and what snacks you might like to see in the future. Surveys about what time works best for you for the company to rent a movie theater for the entire office to go see The Last Jedi. Like what? These are all real surveys, I’m not joking. That’s the level of caring that goes on here. And the CEO is constantly seeking feedback and input from all employees, and then (and here’s the kicker), he acts on it. I’ve witnessed multiple people (from many levels and departments) raise valid points and he then makes changes in response to it. And I don’t mean in like months…I mean days. Or even hours. Like really? Really?? Where else does this actually happen?

    • Lavish Extras: Two paid lunches a week. State-of-the-art equipment and tools at your disposal. Snacks on snacks on snacks. You could probably survive off of all the snacks they have in the office. I haven’t tried it yet, but I bet you could. Bagels every Monday morning. Nitro brew on tap. Flexible hours: project teams set the core hours they will be in the office. Paid downtown parking. Fun company events. Happy hours every Friday complete with free alcohol and other beverages.


    It can be intimidating to work with such big clients on large-budget projects if you haven't before. They help you with this.

    Advice to Management

    Keep doing what you're doing...this is awesome!

See All 162 Reviews

WillowTree Photos

WillowTree photo of: Teamwork
WillowTree photo of: Stranger Things Happy Hour
WillowTree photo of: Stephanie
WillowTree photo of: Design Review
WillowTree photo of: Project Space
WillowTree photo of: Hive!
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WillowTree Interviews



Getting an Interview

Getting an Interview




  1. Helpful (4)  

    Software Test Engineer Interview

    Anonymous Employee in Durham, NC
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied online. The process took 3+ months. I interviewed at WillowTree (Durham, NC) in February 2018.


    The interview process with WillowTree was very long and thorough. I went through the following stages:

    Jobvite Video Interview
    After submitting my application, I received an invite to do a video interview. A question would appear on the screen, then I had 30 sec - 1 min to prepare my answer, then 1-2 minutes to answer the question. There were 7 or so questions about testing, mobile testing, and behavioral questions.

    Technical Recruiter Phone Interview
    I received a call from the technical recruiter (who was extremely nice and kind). We talked for around 30 minutes about my job experience, testing in general, mobile testing, and behavioral questions. I then had time to ask questions about WillowTree and the position.

    Phone Interview with Principal Software Test Engineer
    The next phone interview was with the Principal Software Test Engineer. This interview was about 1 hour. I was asked questions about my job experience, testing, test automation, and behavioral questions . This was a more technical interview. I then had time to ask questions.

    Durham In-Person Interview
    The next step in the process was an in-person interview. It was an hour-long panel interview with the technical recruiter, a Principal Software Engineer, and 2 Senior Software Test Engineers. I first talked about myself and my experience. I was then asked a few questions about testing in general. Next, I was given a manual mobile testing exercise, and after that I was given a UI automation whiteboarding exercise. Then, I had time to ask questions. I felt that everyone here was very smart and genuinely nice.

    Test Project
    Next, I was assigned a test project. I had to write a test strategy, code test automation, and write defects for an app. There was no set deadline for this step. This was a fun project.

    HQ In-Person Interview Day
    I applied for the position in Durham, but the last step was a day of interviews at HQ in Charlottesville. I did some whiteboarding, discussed my test project, and was asked questions about my experience, testing, and behavioral / culture fit questions. Again, everyone is smart and helpful, and it seemed like a great company with great people.

    The next day, the recruiter asked for my references, and after she talked with my references, I was offered the job.

    Interview Questions

See All 71 Interviews

WillowTree Awards & Accolades

  • Glassdoor's Best Places to Work 2016, Glassdoor, 2016
  • Fortune 100 Best Places to Work, Fortune, 2016
  • Fortune 100 Best Places to Work for New College Grads, Fortune magazine and Great Place to Work, 2016
  • Glassdoor's Employee's Choice Award - Top 50 Medium Sized Companies, Glassdoor Employees Choice Award, 2017
  • Fantastic 50 Award, Virginia Chamber of Commerce, 2014
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