Working at WillowTree | Glassdoor

WillowTree Overview

Charlottesville, VA
201 to 500 employees
Company - Private
Enterprise Software & Network Solutions
$25 to $50 million (USD) per year
WillowTree is where digital experts thrive - helping the world's most admired companies launch applications that matter.

In 2008, three of us began building mobile apps. Today, with over 550 full-time team members, we have launched hundreds ... Read more

Mission: The freedom to create products people love.

Glassdoor Awards

Best Places to Work: 2020 (#28), 2019 (#35), 2017 (#16), 2016 (#5)

Top CEOs: 2015 (#2)

Company Updates

  • Augmented reality can offer more innovative brand experiences that include participatory elements, making users more likely to engage. Learn about specific business cases and an example of how to build a 3D calendar with #AR.

  • Segmented marketing communications can make the difference between a user's choice to buy or their choice to unsubscribe. Learn how to use and optimize market #segmentation in our most recent blog! #growth #growthmarketing

See AllSee All

WillowTree Video

Provided by employer [?]

WillowTree – Why Work With Us?


The Digital Product Innovation Agency

WillowTree creates beautiful digital products designed to drive growth for the world's leading brands. We believe that the best way to do this is by bringing together a team of smart, motivated people who take pride in their work. We foster a collaborative environment that focuses on continuous learning and unlimited opportunities to make a true impact.

WillowTree's clients trust us to shepherd their digital products end-to-end, from UX strategy and design through to full-stack development and product launch. We do this for companies like PepsiCo, HBO, Hilton, and White Castle. All this makes WillowTree a unique place where we constantly strive to push the envelope in digital technologies. Working at WillowTree inevitably means gaining experience with exciting emerging technologies as we look for ways to help our clients find their users on every platform.

Freedom to create products people love

We’re an intensely curious, vibrant team with a diverse range of skills in technology, design, and more. We’re always looking for dynamic, creative people—like you—to keep us moving forward.

We hire the best in the industry.

Some of our benefits are:

    • Generous Employee Health & Dental plans
    • Company-paid Long Term Disability
    • Optional Short-Term Disability, Term Life Insurance, Enhanced Vision Insurance and Pet Insurance
    • 401K with company matching
    • Employee stock options
    • Generous Parental Leave policy
    • Professional development - paid conferences, training, certifications
    • Weekly innovation hour
    • Quarterly innovation days
    • New MacBook Pro
    • Discounted gym memberships
    • Paid downtown parking
    • Kombucha, nitro-coffee and beer on tap
    • Bodo’s bagels on Monday mornings
    • Pizza on Wednesday for R&D lunch
    • Weekly team lunches
    • Fully-stocked kitchens - nom nom

WillowTree is proud to be based in some of the most exciting tech hubs—Charlottesville, VA, Columbus, OH, New York, NY and Durham, NC. Here are a few things we love about each:

Top 10 Reasons to Love Charlottesville

1. Quality of life  

Charlottesville has a unique charm about it that is hard to qualify, but there is just something between the beautiful scenery to the thriving downtown atmosphere that makes it special.

2. Tons of best places to live awards

Charlottesville has won over 20 best places to live lists in the last few years including USA’s Happiest City (2014) and Healthiest Small Town in the U.S (2016).

3. We are a college town

We are home to the University of Virginia, which is consistently ranked as one of the top public universities in the country with great academics and Division I sports.

4. The best in outdoor activities

Central Virginia boasts proximity to the Blue Ridge Mountains and the James River perfect for hiking and water activities, as well as multiple orchards and vineyards.

5. Did we mention history?

Our home has many historical sites that are preserved and open to the public such as Monticello, Ashlawn-Highland, and Montpelier, as well as a few civil war battlegrounds

6. Wineries and Breweries

Charlottesville is home to countless wineries, breweries, cideries and distilleries which offer anything from wine tastings to craft views.

7. Location, Location, Location!

Centrally located between beautiful beaches, majestic mountains, and major metropolitan areas, Charlottesville delivers anything you are looking for within a short drive.

8. You’ll love our food scene

In 2016, Travelocity named Charlottesville as One of America's Best Small Cities for Foodies. With over 200 restaurants to choose from, a good food truck scene, and a weekly farmers market, there’s something for everyone.

9. Live music

You’ll never miss an opportunity to see a big name on tour at the John Paul Jones Arena or Scott Stadium, or your favorite indie band at one of the smaller, more intimate venues.

10. Arts

Charlottesville has a vibrant art scene and many annual events that bring the community together such as The Virginia Film festival, Virginia Festival of the Book, and the TomTom Founders Festival.

Top 10 Reasons to Love Durham

1. Educational Hotbed

The Triangle is home to three nationally recognized universities: Duke, NC State, and UNC-Chapel Hill, as well as exemplary primary and secondary education options.

2. Tech Hub and Thriving Entrepreneurial Scene

Often referred to as the “Silicon Valley of the East Coast,” the Triangle is one of the most prominent research parks in the US, with cutting-edge research institutions and growing tech companies.

3. Booming Economy

Durham has been a city of constant growth, with new shops and restaurants emerging constantly as well as a stable increase in population. It’s no surprise that the city ranked #1 in economic strength for over 25 years.

4. Access to World-Renowned Healthcare

Durham is an international leader in medical research, technology, and evidence-based procedures, with a physician-to-population ratio almost 4.5 times the national average!

5. Location, location, location!

North Carolina’s moderate climate and diverse geography make this a great place to partake in outdoor activities year-round with nearby mountains and beaches.

6. Low Cost of Living, High Quality of Life

The Triangle boasts some of the most affordable housing in the nation and is below the national average in utilities, groceries, transportation, and health care costs.

7. Foodie Town

With its varied dining scene, Durham is the Tastiest Town in the South as rated by Southern Living, providing a communal feel with fresh foods and local artisans.

8. Art, Music, Festivals, Oh My!

Between Raleigh, Durham, or Chapel Hill, there is always a big name on tour or a small indie band nearby, as well as several annual festivals dedicated to art, music, tech, and beer!

9. A Great Place for Sports Fans

When it comes to sports North Carolina has a little bit of everything from professional football, basketball, hockey, NASCAR, and golf, to the major college basketball rivalry of UNC and Duke.

10. Fit for an active and healthy lifestyle

There are plenty of opportunities for outdoor recreation, such as hiking, biking, waterways, and outdoor museums and gardens as well as a 30,000 square foot Farmer’s market perfect for healthy eating.

If you want to enjoy your day at work and do more than tolerate your co-workers, WillowTree might be the place for you. We strive to hire individuals who are passionate about their craft and care about the people they collaborate with. Here at WillowTree we invest into our projects and each other through mentorship, innovation hours, and social events. 

WillowTree is a very flat organization with no middle-management. This means that our teams are self-motivated and accountable. We work hard for our awesome clients, but we also like to have fun together. 

Weekly team lunches, company Lunch & Learns, Friday happy hours and company parties are an important part of getting to know each other outside of work. Some people even go on vacation together! (:O).  

We hire the best talent in the industry and give them what they need to keep growing and learning. We have all of the fun perks of other development shops, but it is the people and the teamwork that make WillowTree such an amazing place to be.


Do you want to do more than fix bugs and get coffee? Interns at WillowTree get an amazing amount of responsibility and become intergrated members of their team. They work on real client projects and get plenty of mentorship from some of the best deigners and developers in the business. 

Our interns this past summer had a weekly team lunch where they had weekly speakers from different parts of the company come share their knowledge. They also had weekly team lunches with their team as well as presented their work at our weekly L&L. We had events with other local tech firms to expose them to what else is going on in c'ville and had fun events with other interns like Networking 101, rafting down the James River and a CEO roundtable.  They even had a day trip to Busch Gardens.

This quote from a Summer Android Developer intern pretty much sums it up:

"WillowTree is an amazing place to work. As an intern, I was given the same responsibilities as a full-time developer and had the opportunity to work on actual projects that were published to the Play Store. It was nice to know that the work I did at WillowTree had an impact in the real world. The other main factor that made WillowTree great was the people. Everyone in the office was always very friendly and the overall company culture made work relaxing. They really focus on bettering their employees and place a strong emphasis on learning. Weekly intern lunches, team lunches, and the company-wide Lunch and Learn and All Hands on Deck meetings made sure that I always knew what was happening within the company as well as the latest Android news. I would highly recommend WillowTree to anyone looking for an internship."

WillowTree values our interns and we only hire students that we think have the potential to be hired full-time after they finish school. If you are looking for an internship with limitless possibilities to learn and grow please get in touch or come say Hi when we visit your school or hackathon!

WillowTree Reviews

  • "Love this place!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Program Director
    Current Employee - Program Director
    Positive Outlook
    Approves of CEO

    I have been working at WillowTree full-time (More than a year)


    Very supportive, transparent from top to bottom in the org. Lots of opportunities to learn, plenty of flexibility, psychological safety.
    I couldn't have asked for better place to work - especially during the pandemic. Lots of communication, flexibility. Management bent over backwards to make sure we were prepared to weather this storm successfully. I love this place.


    I'll try to think of one and update the review. I've got no complaints.

    Advice to Management

    Don't change - keep doing what you're doing.

See All 220 Reviews

WillowTree Photos

WillowTree photo of: Teamwork
WillowTree photo of: Our weekly all hands on deck meeting
WillowTree photo of: Happy Hour Fun
WillowTree photo of: Office Space in Charlottesville
WillowTree photo of: Research team collaboration
WillowTree photo of: Decorating with laptop stickers
See All PhotosSee All

WillowTree Interviews



Getting an Interview

Getting an Interview





    SEO Strategist Interview

    Anonymous Interview Candidate in Durham, NC
    No Offer
    Negative Experience
    Difficult Interview


    After applying I got an email from Sparkhire to record a video for the screening process. Screenings should be a two-way conversation and not limited to the interviewee answering questions. I would have loved to have a traditional phone screening to learn more about the role and company before spending time to record a video but unfortunately there was no way to reach out to Willowtree directly after the application process. I’m sure they lose a lot of good candidates using their one-sided video screening mentod

    Interview Questions

    • Record a video of yourself answering questions that pop up on the screen   Answer Question
See All 100 Interviews

WillowTree Awards & Accolades

  • GlassDoor Employees Choice - Best Places to Work in 2019, Glassdoor Employees Choice Award, 2019
  • Best Workplaces in Technology, Fortune and Great Places to Work, 2019
  • Best Small & Medium Workplaces, Fortune and Great Place to Work, 2019
  • Inc's Best Workplaces, Inc., 2019
  • Best Workplaces in Technology, Fortune and Great Place to Work, 2018
See More

Pledges & Certifications

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Work at WillowTree? Share Your Experiences

  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate