Mission: Create innovative, trend right, branded products of superior quality and value that meet consumers’ needs to creatively express themselves and celebrate life’s events.
Welcome to Wilton Brands LLC., the craft and celebration leader where great people deliver innovative products and inspire creativity in everyone, everywhere, every day.
Wilton Brands LLC. expanded its impressive portfolio in 2013 with the acquisition of Simplicity Creative Group—one of the leading suppliers in the craft, sewing, knitting, hobby and home decorating categories with a long history of supplying innovative and quality products to a global customer base. The company is owned by TowerBrook Capital Partners, one of the nation´s leading private equity firms.
Each division within Wilton Brands is known worldwide as a market leader in its specialty business.
Wilton Enterprises, based in Woodridge, Illinois, and founded in 1929, is the leading food-crafting company in the industry, with the number one position in cake decorating and bakeware.
Today, Wilton Enterprises offers the industry´s most comprehensive and innovative selection of baking, cake decorating, candy and cookie making, party, seasonal, and kitchen products. These products are designed to make it easy for anyone to enjoy the thrill of creating something special and using unique style and design while doing it. Consumers trust Wilton brands such as Candy Melts® Candy, Color Right™ Performance Color System, and Perfect Results® Mega Bakeware to help make every day more exciting. Along with great products, Wilton classes and publications have helped hundreds of thousands of people around the world create impressive party desserts, served with flair. For more than 85 years, The Wilton School of Cake Decorating and Confectionery Art has educated thousands of students a year who have come from more than 125 countries and all 50 states. In addition, our Educational Marketing program, with more than 3,000 teachers worldwide, teaches hundreds of thousands of students the art of cake decorating each year.
Simplicity Creative Group is dedicated to supporting individual creative expression through Do-It-Yourself crafts and products. Simplicity first offered commercial patterns in 1927, and has been a voice for education and quality products through its portfolio of influential brands: Simplicity Pattern, Boye knitting and crochet tools, Dimensions stitchery, Perler Beads, Wrights tapes and trims. Our mission is to empower and inspire makers of all types with easy-to-use products and instructions for all skill levels. With offices in New York City, Antioch, TN, Wyomissing, PA and Kansas City, MO, Simplicity Creative Group includes a diverse group of committed associates.
The Wilton story begin in 1929 with one man's passion and talent for making confectionery art and resulted in a method of dessert decorating that today has made cake decorating and confectionery art available to everyone not just for professional bakers and chefs.
I worked at Wilton Brands full-time
All new senior management that are taking a great historical dominant brand and making it exciting and relevant again.
There still exists old timers who want the business to be run like it was in 2005. They are being worked out but it takes time.
Advice to Management
Keep moving forward, seems like the company is on a much better track.
I applied online. The process took 4 weeks. I interviewed at Wilton Brands (Woodridge, IL) in January 2017.
I applied for the position through their ATS, within 10 days, the Director of Talent Acquisition (she is great!) called me for a phone screen. Subsequent to that, they invited me in for a face to face interview. The interview format implemented a 360° approach, in which I was interviewed by a potential direct report, a peer, and the CHRO.