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Yes Lifecycle Marketing Overview

Portland, OR
201 to 500 employees
Subsidiary or Business Segment
Business Services
Unknown / Non-Applicable
Yesmail, Yes Lifecycle Marketing’s email marketing solutions provider, powers intelligent customer interactions. We define ourselves by a better caliber of technology, unmatched insights, and skilled services experts that help our clients get to ... Read more

Mission: Our greatest asset is our people. Collectively, they bring experience unmatched in our industry. And our greatest strength is our ability to treat our customers the way we would like to be treated: as people—with complex-problems and individual needs. We are ... Read more

Yes Lifecycle Marketing – Why Work For Us?

Yesmail is the cross-channel communication platform within Yes Lifecycle Marketing. We deliver beyond the boundaries of traditional email service providers to seamlessly integrate email, SMS, Push, social, and display, enabling the world’s best known brands to have a consistent view of their customers in a single environment. At Yesmail, we define ourselves by a better caliber of technology, unmatched data-driven insights, and skilled agency services experts that help our clients exceed the demands of the ever-changing landscape in the age of the customer. We do this by detailing a clear path from vision, to implementation, to results.  

Our greatest asset is our people. Collectively, they bring experience unmatched in our industry. And our greatest strength is our ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. 

Data = Insight

Marketers need to have the ability to turn Big Data into business insight. We do this by creating a holistic system of engagement. This system of engagement closes the gap between data which is available to the marketer and the ability to analyze it and turn that data into actionable insights.  By uniting technology and process, the systems of engagement is able to turn these insights into goal oriented marketing communications that spur desired customer behavior. 

A system of engagement is developed by incorporating a System of Record, System of Insight, and Engagement Channels.


The System of Record collects and records interaction data used to understand customers, and drive elements of marketing communications.


The System of Insight is comprised of the elements that contribute to understanding customers and creating targeted, personalized, and contextual communications.


Engagement Channels are the outbound marketing channels and the inbound response channels through which customer action data is primarily collected.

System of Engagement

System of Record, System of Insight, and Engagement Channels work together to create the System of Engagement. This process focuses on analyzing data to establish actionable insights that propels strategic marketing campaign execution. The customer actions created from these communications are automatically fed back into the System of Record and System of Insight to support measurement, analysis, testing, and future communications, both ad-hoc and triggered. As new insights are developed they are tested, and those that are determined to help move the brand towards their goals can be implemented on a broader, automated, basis as appropriate.

Our Philosophy

At Yesmail Interactive, an Infogroup company, our employees are directly responsible for our success. We strongly believe in rewarding employees for their initiative, teamwork and leadership. Every day, we expect our employees to ask questions, demand better solutions and challenge one another to succeed.

We are constantly looking for candidates who are not only qualified and knowledgeable, but also have the drive to grow professionally. We hire dynamic individuals in variety of fields such as information technology, account management and client services, sales, marketing, administration and human resources.

Our core values include:

  • Personal Accountability
  • Ethics and Integrity
  • Customer Focus
  • Innovation and Creativity
  • Teamwork
  • Sense of Urgency


The following summarizes the range of benefit programs we offer:

  • Medical and prescription coverage, Dental, Vision, Flexible Spending Accounts, Long-Term Disability, Short-Term Disability, Basic Life and Accidental Death and Dismemberment (AD&D), Supplemental Term Life (spouse and child policies available), Supplemental (AD&D), Retirement and 401(K) Plan.
  • We also offer Tuition Reimbursement, Employee Assistance Program, Paid Holidays, and Paid Time Off.
  • Outside of the Unites States, we provide benefits designed to meet and often exceed the statutory requirements of each country in which we operate.

Affirmative Action/EOE Policy

At Infogroup, we are committed to attracting, retaining and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Infogroup does not discriminate on the basis of race, color, national origin, religion, gender, sexual orientation, age, disability, marital status, veteran status or any other prohibited basis under applicable federal, state or local law.

Global Opportunities

For over 35 years, Infogroup has been an industry leader in the areas of sales, marketing and research. Headquartered in Omaha, Nebraska, we have locations throughout the United States and throughout the world including:

  • United States
  • United Kingdom
  • Malaysia
  • India
  • Hong Kong
  • China
  • Canada
  • Singapore
  • Australia

Yes Lifecycle Marketing Reviews

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Michael Iaccarino
4 Ratings
  • "Client Services Leader"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Director in San Francisco, CA
    Former Employee - Account Director in San Francisco, CA
    Positive Outlook

    I worked at Yes Lifecycle Marketing full-time (More than 5 years)


    • Great leadership team
    • The culture is very customer service oriented allowing employees to use their "do what is best for the client" compass to guide them to make successful decisions that are agreeable for all parties.
    • You have the opportunity to increase responsibility and ownership in your role by showing improvement in your areas of focus, exemplifying teamwork, and building trust. If you are a self-starter you will be successful.
    • The service offering of Product and Customer Service leads the space with great value.
    • Wonderful work / life balance.


    • Additional operational synergies and communication within the multi-discipline teams could improve the customer experience.
    • More training and guidance certifications for internal teams and clients are needed.

See All 68 Reviews

Yes Lifecycle Marketing Interviews



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    Awkward and disorganized. Had to knock on the door to get let in because no one works at the front desk. Manager didn't even make eye contact and he sat on his computer the entire time and IMed people on Skype.

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