Yotpo Careers | Glassdoor

Yotpo Overview

Tel Aviv-Yafo (Israel)
201 to 500 employees
Company - Private
Information Technology
Unknown / Non-Applicable
Yotpo is the leading customer content marketing platform, generating reviews, social Q&A and rich media. We use the verified experiences of customers to increase businesses' on-site conversion rates, boost organic SEO ranks and reduce cost ... Read more

Mission: Our vision is to maximize each company's current customer base in order to provide verified content, resulting in new customers and increased spend.

Company Updates

  • Yotpo has announced its “takeover” of a Tel Aviv office building, as well as a call to hire 170 new employees. We're growing, people! http://glassdoor.com/slink.htm?key=vQ4BO

    Yotpo to takeover Tel Aviv building

    Customer content marketing startup expands presence in Israel, rents out 2,600 sq.m. floor space and puts out call to hire 170 new employees. Fast-growing customer content marketing startup Yotpo has announced its "takeover" of a Tel Aviv office building, as well as a call to hire 170 new employees.

  • Having moved from PR to SDR, Ashley's story is a valuable one for anyone considering a shift into sales. http://glassdoor.com/slink.htm?key=vQeQg

    How I Took Control of My Career by Switching to Sales

    Are you a professional who feels frustrated or dislikes your job? This article is for you. This is a story of how I took control of my career and transitioned into sales. For as long as I could remember, I... Read more

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Yotpo – Why Work For Us?

Want to learn more about the reality of working with our Customer Lifecycle Associate team? Hear it first-hand from Alex and Travis.

People often confuse Customer Lifecycle Associate and CSM. What makes the Customer Lifecycle Associate role different than the CSM role?

The Customer Lifecycle Associate role is more of a strategic, short-term approach to our customers that entails no longer than 2-3 weeks interactions with a specific goal in mind...a task to achieve such as renew or prevent a cancellation. The CSM is the role where you build those long-term relationships and ensure ultimate success.

You’re known around the office for your positive energy. Given the nature of the Customer Lifecycle Associate role, how does that translate into your management style, especially during those tougher phone calls?

A wise negotiator once told me, "You catch more flies with honey than vinegar." That could not be more true. Being positive, yet strong, and having a full understanding of the issues at play, will provide you with the ultimate formula to a resolution.

What is a common trait that leads to the success of your team members?

Relentless dedication to perfection. Customer Lifecycle Associate members have the mindset of constant improvement, always striving to achieve and accomplish more than expected in all aspects of the job. This growth mindset combined with a sharp mind and love for conversation is what leads to success in this role.

- Alex Lazoff (Head of Customer Lifecycle)

Customer Lifecycle Associates utilize one another to resolve issues and handle the more difficult conversations. What is that team dynamic like and how has it helped you find success in this role?

Although we're growing, the team is still very tight-knit. Because our goals are entirely team-based, we're all committed to ensuring each other's individual success, and we strategize together to tackle the toughest issues we face. We each have our niche, but we all contribute equally to our goals, and the camaraderie motivates us to succeed.

- Travis Brault (Senior Manager, Customer Lifecycle) 

Want to learn more about the reality of working with our Client Success team? Hear it first-hand from David and Guy.

People often confuse CSM and Retention. What makes the CSM role different than the Retention Associate role?

Customer Success is focused on proactive account management, from onboarding to account optimization, and being their main point of contact to ensure customers achieve overwhelming value from the Yotpo solution. We are aligned with and work hand in hand with the Retention Associates to hand off our accounts to them to drive home upsell and renewal opportunities. This collaborative effort regularly results in reaching unified goals for both of our teams.

The CSMs on your team strategize with their clients to ensure each is getting the best value out of Yotpo. What is the training process like and how do you ensure that your team is always informed of updated features and industry trends?

New CSM's go through a robust one-month, hands-on marketing and product training program to be best equipped for managing their own customers. We have regular product training sessions conducted by our product team to understand the ins-and-outs of new features, external training resources brought in to keep us up to date with the most recent and relevant trends, and offer internal learning projects CSM's can work on their own to teach the rest of the team new skills. 

The CSM team is comprised of people from many different backgrounds, so what common trait do you think allows them to be so successful in this role?

Having a pro-active attitude to deliver great things to others is at the foundation of being a successful client success manager. For a CSM, this translates into wanting to understand who our customers are, what their challenges are, and taking the helm to deliver the most focused plan of action that is unique to making them successful as possible with our solution.

- David Lerner (Head of Customer Success)

What is unique about the book of clients you’re working with at Yotpo?

Every single one of them wants to see their business grow and are open to learning a new side of on-line marketing.  At this day in age, most people realize the importance of reviews to be showcased on-site; but not everyone understands the value that User-Generated Content brings to the business. You can have the greatest VP of Marketing working for your business, but we're here to help our customers realize and understand that having your own customers speak on your behalf is just as, if not more, valuable.

- Guy Ben-Ezer (Client Success Manager)

Want to learn more about the reality of working with our Account Executive team? Hear it first-hand from Matt and Steven.

About 91% of AE’s are at or above quota. What traits of our team-members enable them to attain such outstanding success?

I call it the 3 C's: Coachable, competitive, and consultative. My golden rule: Sales @ Yotpo is a team sport. Working collaboratively to achieve a greater goal with members on the team is a MUST! This mentality will also assist an AE in hitting their individual target. 

What is the relationship between SDRs and AEs at Yotpo?

Collaborative. The success of an AE is largely dependent on the SDR -- and vice versa. The synergy between both teams is very important. We're constantly finding ways to get better as we continue to scale our sales organization. The fact that we also have 2 SDRs to 1 AE is a huge plus! 

What is the trajectory for growth in regards to top performing AE’s?

If you have a great attitude and are consistent, there will be opportunities to advance your career at Yotpo. This could involve managing a team, moving departments within the company, or taking on larger quota in the sales department. The sky is the limit! 

- Matt Ryan (Director of Sales)

What is particularly intellectually challenging about the sales process at Yotpo?

We sell to incredibly savvy digital marketers, yet we need to be the user-generated content experts in the conversation. Applying our knowledge to each potential client's unique situation makes for a very dynamic sales process from beginning to end.

- Steven Talafous (Customer Marketing Consultant / Account Executive) 

Want to learn more about the reality of working with our Sales Development team? Hear it first-hand from Ali and Emma.

You have now led Sales Development at Greenhouse.io, DoubleDutch and Gigya. What makes working at Yotpo as a SDR different than other companies?

What really separates Yotpo from other companies is the culture. When I say culture, I don't mean the beers in the fridge or the offsite trips or the coffee tastings - we do those things as well, but thats not what really provides a fostering culture to an entry level employee. At Yotpo, it all starts with our product- because our product moves, and because our product/market fit are so aligned right now, we have the benefit of conveying value to customers on a subject that is often already top of mind for them. Because of this, we have a culture that is collaborative (people don't have to fight over deals or territories), encouraging (enough promotions and room for growth for all), and dynamic (we have the luxury of being successful enough to take risks). Most companies can only hope to have one of those 3- we're lucky to have 'em all.

In your mind, what equates to success for a SDR and how does that play into his/her future trajectory?

For a SDR, its all about mindset. If you're the type of person who just works to live, being successful as a SDR will be tough. After all, the hours can be grueling, the rejection can be plentiful, and sometimes the wins seem so far away. That being said, if you live to work, you'll see this opportunity as a life changing one. Being a SDR can give you the business acumen and professional development that it takes years to acquire in other entry level roles. If you look at this opportunity for what it is, one in which you can rise through the ranks and make huge amounts of impact in a short amount of time if you work hard enough, you'll be successful.

How do you, as the Director of Sales Development, ensure that your SDRs are continually being developed?

The trickiest struggle in any role is that murky delta between what constitutes 'your best' and 'the best'. It's my job as the Director of Sales Development to help each member of my organization bridge those gaps. Whether its through tactical stuff, like call coaching and sales training or more macro initiatives like creating the processes, messaging, and formulas that enable my org to succeed, I try to foster an environment where people are growing and learning every day. Whether you're optimizing yourself in the role you're currently in or building critical skills for the next one you hope to endeavor, its imperative that no day passes at a startup where you're not in motion. In an environment as fast paced and breathless as this, standing still is akin to being left behind, and I wont let anyone on my team get left behind.

- Ali Fazal (Director of Sales Development)

As your team grows, are you still able to see the impact you have on Yotpo’s overall success?

As our whole team - and especially the SDR team - continues to grow, I feel like the impact that I have here at Yotpo is only growing. Since starting here at Yotpo, I have had the opportunity to speak with the owners of great businesses and to help them to grow online. When new team members are going through training, I'm able to help them become experts in online marketing so that they too can have great conversations with business owners. Now, in addition to introducing Yotpo to businesses for the first time, I'm helping my colleagues to do the same.  This company gives you the opportunity to learn the full cycle of sales as well as marketing in a tech environment. That is a rarity. 

- Emma Burgin (Customer Marketing Specialist / SDR)

Build Relationships, Boost Retention.

Maximize the value of every customer by engaging them and building long-term relationships. So acquisition costs decrease, while sales rise.

Engage buyers post-checkout.

Sales shouldn’t stop at the checkout. Keep up the conversation with your shoppers to keep your business on their mind.

Increase loyalty and lifetime value.

Returning shoppers cost you less and spend more. Optimize the post-sales experience so you can build relationships that last a lifetime.

With Coupons, Commenting and Community Q&A, you can increase the loyalty and lifetime value of each buyer.

Community Q&A

Community Q&A gives prospects people-powered answers to their questions by allowing them to ask past buyers, experts or your staff about your products.


Reviews shouldn’t be a one-way street. Respond to reviews and keep your customers coming back to buy more.


Gamify the reviews process by offering your customers rewards for feedback. Coupons increase customer lifetime value by encouraging reviews and  additional purchases.

Yotpo Reviews

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Recommend to a friend
Approve of CEO
Yotpo CEO Tomer Tagrin
Tomer Tagrin
61 Ratings
  • "Great company and wonderful company culture!"

    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Yotpo full-time


    * Interesting role
    * Fun environment
    * Career development opportunities


    * None- this is a really great company and position!

See All 82 Reviews

Yotpo Photos

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Yotpo photo of: Yotpo Photobooth11
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Yotpo Interviews



Getting an Interview

Getting an Interview





    Manager Interview

    Anonymous Interview Candidate in New York, NY
    No Offer
    Negative Experience
    Average Interview


    I applied online. I interviewed at Yotpo (New York, NY) in August 2017.


    I had a phone interview with a recruiter here, Firstly,she was late to the call, I felt a lot of her questions were super repetitive I felt as if I was asked the same question 3 different ways.

    The questions were not related to who I was as a candidate or my work ethic/ past experience, the manner in which I was asked seemed a little brash and very rehearsed. Additionally, I wasn't informed at all about what the position would entail / any information on Yotpo. I am really disappointed on how the conversation went and based on other glassdoor reviews I am not the only one with this experience.!

    Interview Questions

See All 42 Interviews

Yotpo Awards & Accolades

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