Mission: Our vision is to maximize each company's current customer base in order to provide verified content, resulting in new customers and increased spend.
The word is out & now we can share the big news! Yotpo just raised $51M in Series D! Read about it on TechCrunch: http://glassdoor.com/slink.htm?key=vQudp
Hiring More Without Settling For Less: something we take very seriously at Yotpo. Come see our Head of Talent speak alongside other industry leaders at this BuiltInNYC event! http://glassdoor.com/slink.htm?key=vQRLC
Want to learn more about the reality of working with our Mid-Market/Enterprise team? Hear it first-hand from Mike, Audrey and Jon.
- Mike Dash (Head of Enterprise Sales)
- Audrey O'Regan (Enterprise Content Marketing / Enterprise/Mid-Market SDR)
How do SDRs and AEs on the Mid-Market team work collaboratively?
It all starts with going after the right accounts, so even before outreach we work together to figure out not only who has success with Yotpo, but who we think we will be able to successfully outreach. SDRs are looped into AE conversations with clients to be sure it isn't just a handoff, but there is a constant team effort throughout the process.
- Jon Adamec (Enterprise/Mid-Market Account Executive)
Account Executive Team
Want to learn more about the reality of working with our SMB Account Executive team? Hear it first-hand from Matt and Steven.
About 91% of AE’s are at or above quota. What traits of our team-members enable them to attain such outstanding success?
I call it the 3 C's: Coachable, competitive, and consultative. My golden rule: Sales @ Yotpo is a team sport. Working collaboratively to achieve a greater goal with members on the team is a MUST! This mentality will also assist an AE in hitting their individual target.
What is the relationship between SDRs and AEs at Yotpo?
Collaborative. The success of an AE is largely dependent on the SDR -- and vice versa. The synergy between both teams is very important. We're constantly finding ways to get better as we continue to scale our sales organization. The fact that we also have 2 SDRs to 1 AE is a huge plus!
What is the trajectory for growth in regards to top performing AE’s?
If you have a great attitude and are consistent, there will be opportunities to advance your career at Yotpo. This could involve managing a team, moving departments within the company, or taking on larger quota in the sales department. The sky is the limit!
- Matt Ryan (Director of Sales)
What is particularly intellectually challenging about the sales process at Yotpo?
We sell to incredibly savvy digital marketers, yet we need to be the user-generated content experts in the conversation. Applying our knowledge to each potential client's unique situation makes for a very dynamic sales process from beginning to end.
- Steven Talafous (Senior Customer Marketing Consultant / Senior Account Executive)
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Sales Development Representative Team
What about working with our SMB Sales Development team? Hear it first-hand from Ali and Ashley.
You have now led Sales Development at Greenhouse.io, DoubleDutch and Gigya. What makes working at Yotpo as a SDR different than other companies?
What really separates Yotpo from other companies is the culture. When I say culture, I don't mean the beers in the fridge or the offsite trips or the coffee tastings - we do those things as well, but thats not what really provides a fostering culture to an entry level employee. At Yotpo, it all starts with our product- because our product moves, and because our product/market fit are so aligned right now, we have the benefit of conveying value to customers on a subject that is often already top of mind for them. Because of this, we have a culture that is collaborative (people don't have to fight over deals or territories), encouraging (enough promotions and room for growth for all), and dynamic (we have the luxury of being successful enough to take risks). Most companies can only hope to have one of those 3- we're lucky to have 'em all.
In your mind, what equates to success for a SDR and how does that play into his/her future trajectory?
For a SDR, its all about mindset. If you're the type of person who just works to live, being successful as a SDR will be tough. After all, the hours can be grueling, the rejection can be plentiful, and sometimes the wins seem so far away. That being said, if you live to work, you'll see this opportunity as a life changing one. Being a SDR can give you the business acumen and professional development that it takes years to acquire in other entry level roles. If you look at this opportunity for what it is, one in which you can rise through the ranks and make huge amounts of impact in a short amount of time if you work hard enough, you'll be successful.
How do you, as the Director of Sales Development, ensure that your SDRs are continually being developed?
The trickiest struggle in any role is that murky delta between what constitutes 'your best' and 'the best'. It's my job as the Director of Sales Development to help each member of my organization bridge those gaps. Whether its through tactical stuff, like call coaching and sales training or more macro initiatives like creating the processes, messaging, and formulas that enable my org to succeed, I try to foster an environment where people are growing and learning every day. Whether you're optimizing yourself in the role you're currently in or building critical skills for the next one you hope to endeavor, its imperative that no day passes at a startup where you're not in motion. In an environment as fast paced and breathless as this, standing still is akin to being left behind, and I wont let anyone on my team get left behind.
- Ali Fazal (Director of Sales Development)
As your team grows, are you still able to see the impact you have on Yotpo’s overall success?
- Ashley Isham (Senior Customer Marketing Associate / SDR)
Want to learn more about the reality of working with our Customer Lifecycle Associate team? Hear it first-hand from Alex and Travis.
People often confuse Customer Lifecycle Associate and CSM. What makes the Customer Lifecycle Associate role different than the CSM role?
Customer Lifecycle Associates utilize one another to resolve issues and handle the more difficult conversations. What is that team dynamic like and how has it helped you find success in this role?
Although we're growing, the team is still very tight-knit. Because our goals are entirely team-based, we're all committed to ensuring each other's individual success, and we strategize together to tackle the toughest issues we face. We each have our niche, but we all contribute equally to our goals, and the camaraderie motivates us to succeed.
- Travis Brault (Senior Manager, Customer Lifecycle)
Want to learn more about the reality of working with our Client Success team? Hear it first-hand from Jonatan, Hannah and Guy.
The CSMs on your team strategize with their clients to ensure each is getting the best value out of Yotpo. What is the training process like and how do you ensure that your team is always informed of updated features and industry trends?
Above all, teamwork is truly critical to the happiness and success of each individual CSM here at Yotpo and we train with that sense of teamwork in mind. In addition to the initial product-certificate program that every new YotPerson goes through upon joining Yotpo (1 full week of classes with our amazing product trainer), we help each other learn and grow through an ongoing shadowing process. Yotpo is truly unique in that each person will find time to help another teammate to understand a concept or a new tool, or share their unique expertise in whatever way they can. Collectively, our team comes from a diverse set of backgrounds and this lends itself to an ever-evolving set of skills and knowledge-sharing pool. It's truly, the most gifted and giving group of people a lot of us have ever had the pleasure of working with. There is never a shortage of things we can (and do) teach each other.
- Jonatan Shriki (Manager - Client Success)
You have been on the CSM team for almost 2 years now. What are some of the product developments you're proud of that have positively impacted the businesses of your clients?
In my nearly two years here, I have seen and experienced so many changes in the company from the growth of our teams to product enhancements to office locations. One of the biggest product developments has been the launch of the Visual Marketing Suite. This has taken Yotpo's solution to the next level, allowing Yotpo to function as a go-to content generation platform for all of our customers. Customers in this day and age care about authentic customer content and visual aid, and the VMS options really help our customers achieve increased engagement and conversions in addition to well-curated content for their site.
- Hannah Kim (Client Success Manager)
What is unique about the book of clients you’re working with at Yotpo?
Every single one of them wants to see their business grow and are open to learning a new side of on-line marketing. At this day in age, most people realize the importance of reviews to be showcased on-site; but not everyone understands the value that User-Generated Content brings to the business. You can have the greatest VP of Marketing working for your business, but we're here to help our customers realize and understand that having your own customers speak on your behalf is just as, if not more, valuable.
- Guy Ben-Ezer (Client Success Manager)
Build Relationships, Boost Retention.
Maximize the value of every customer by engaging them and building long-term relationships. So acquisition costs decrease, while sales rise.
Engage buyers post-checkout.
Sales shouldn’t stop at the checkout. Keep up the conversation with your shoppers to keep your business on their mind.
Increase loyalty and lifetime value.
Returning shoppers cost you less and spend more. Optimize the post-sales experience so you can build relationships that last a lifetime.
With Coupons, Commenting and Community Q&A, you can increase the loyalty and lifetime value of each buyer.
Community Q&A gives prospects people-powered answers to their questions by allowing them to ask past buyers, experts or your staff about your products.
Reviews shouldn’t be a one-way street. Respond to reviews and keep your customers coming back to buy more.
Gamify the reviews process by offering your customers rewards for feedback. Coupons increase customer lifetime value by encouraging reviews and additional purchases.
I have been working at Yotpo full-time
Collaborative environment, great people, start-up culture that demands top effort, Fail fast no problem, get up and try again mentality. Fun Team, Fun Benefits.
non thus far.. oh.. cold brew runs out too fast (jk)
Advice to Management
continue to be transparent. even though some "new to the workforce" employees may not understand the vision, continue to discuss the amazing opportunities openly.
I applied through a recruiter. The process took a week. I interviewed at Yotpo (New York, NY) in November 2017.
The interview process was handled professionally yet very personable! It was an overall excellent experience and did not feel as though I was being interrogated. After the phone call screening I came in for 2 onsite interviews where I met around 7 different people. There was a mock call at the end which the recruiter preps you beforehand so you can go in feeling confident. I really enjoyed all my conversations with each person as I felt they wanted to get learn about my achievements and personality.
Let us know if we're missing any workplace or industry recognition –