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Zeno Group Overview

Chicago, IL
201 to 500 employees
Company - Private
Advertising & Marketing
Unknown / Non-Applicable
A Global, Integrated Communications Agency, Born from PR.

We’re an agency ideally built for the challenges of today – and tomorrow. Mid-sized, yet global. Audaciously creative, yet pragmatic in applying our thinking. Relentless in chasing ... Read more

Mission: We are committed to a culture that inspires transformative work and delivers true business value for our clients.

Company Updates

  • This week Zeno took home top honors at the #SABREAwards, and we are still glowing. Our client, Bernzomatic, found its fire and was named Campaign of the Year, and Zeno was awarded Midsize Agency of the Year.

    Zeno And Bernzomatic Take Home Top Honors At North American SABRE Awards

    It was a good night for Edelman and its clients, who took home eight trophies in the Diamond, Gold, and Silver SABRE categories, more than any other agency.

  • Mary Insinga, New York Intern Program Manager, shares five ways future interns can position themselves for success.

    They Came, They Saw, They Conquered.... And They Stayed!

    Raising the bar of the Zeno NY internship as a whole is not an easy feat - but, as a group, this summer's team has changed the game. As the intern manager, working closely with each individual to track their growth and progress, I can say that confidently and absolutely.

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Zeno Group Video

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Zeno Group – Why Work For Us?

Zeno offers careers and culture that stand apart from other agencies.

We believe in providing opportunities to learn, develop skills and collaborate with colleagues at all levels across the network. Our one P&L model gives employees the opportunity to work across practices and offices, offering them a variety of valuable career-making experiences. We’re growing everyday with new clients and colleagues around the globe joining the green machine. Find out what it means to be green.

We’re an agency ideally built for the challenges of today – and tomorrow. Mid-sized, yet global. Audaciously creative, yet pragmatic in applying our thinking. Relentless in chasing results that drive business value.

Converged at the core, the way we create strategy and develop ideas is holistic, and we are tapped into the cultural heat of the day. We operate as one P&L, enabling us to handcraft the best team and work for clients.

In many ways, we’re the best of both worlds. Agile and entrepreneurial in how we work, yet big enough to handle the largest and most complex assignments. Structured so that all clients benefit from persistent creativity and the direct, daily involvement of our most senior people.

We are fiercely independent, giving us the control to wrestle with a changing world of opportunity and reinvest in our business.

Zeno Group is a DJE Holdings company.


Zeno works for some of the world’s largest brands to deliver breakthrough consumer campaigns, and some of the smallest companies wanting to rise above the noise in crowded and fragmented media. At the heart of our brand ideas is sharp audience insight that inspires engagement. By understanding more about the target consumer, we can deliver an emotive edge across brand strategy, content, events and cohesive media execution. We can do things that make people think about brands differently, and develop the way they feel about brands. It’s this edge that enables us to drive not just communication outputs for clients, but commercial outcomes.


Corporate reputations have never been at more of a premium, with a dizzying array of ways to build them, earn trust and protect them. Zeno works for all types of corporations on their messaging, integrated marketing strategies and corporate storytelling, whether as an important component of broader public relations or a standalone corporate assignment. Our work helps to shift stakeholder opinion and influence policy, with clear sight of the desired commercial outcomes. We employ our lengthy track record in corporate communications to prepare senior executives for media engagement, to develop corporate narratives that match the requirements of the business and to understand the changing communications expectations placed on businesses today.


It starts with employees and builds to influencers, press, stakeholders, brand advocates and more. As masters of the conversation ecosystem, we think holistically across practices, disciplines and audiences to build relationships that will have significant impact. Our work drives deeper engagement, generates demand, changes behavior and protects reputations. We live in the new broader communications landscape of earned, owned and paid media and working across consumer, corporate, health and technology industries. Digital underscores all that we do, and from entertainment marketing to crisis management we collaborate to deliver memorable work that matters.


Our healthcare work balances science with consumer perceptions, the realities that providers face today, new technologies, and business imperatives to create stronger engagement between clients and health audiences. We develop campaigns, content and collateral, we launch new products, we instigate forums for communicating with health audiences directly, and we reach both health and consumer audiences through targeted and appropriate converged media engagement. Our expertise covers the vast majority of treatment areas, diseases, markets and regulatory environments. And in all cases, we gain a clear understanding of the attitudes of consumers and practitioners in order to create the most effective campaigns, develop the sharpest content and assess what outcomes can best be achieved.


Our technology practice lives and breathes the latest innovations that are enabling information to transform the way things are done in our world. With a team of accomplished experts around the world, we’ve been on the frontline of technological innovation for years. Technology change has altered the media we use to reach audiences for our clients, and it has also changed the type of content required to communicate hi-tech products and services effectively to business and consumer audiences. We ensure brands in consumer technology, enterprise hardware and software, online services, semiconductors, networking and telecommunications build a distinct market position, anchored on a fundamental point of difference. We have an extensive track record in generating visibility and building brand storylines through all types of media, integrating communication around products, corporate milestones, partnerships and issues-driven campaigns. Our approach to evaluation both measures meaningful media outputs and assesses the direct commercial outcomes of our work.


Zeno Group Reviews

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Zeno Group Chief Executive Officer Barby K. Siegel
Barby K. Siegel
26 Ratings
  • "Fantastic Agency Experience"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Supervisor in Chicago, IL
    Former Employee - Account Supervisor in Chicago, IL
    Positive Outlook
    Approves of CEO

    I worked at Zeno Group full-time (More than 5 years)


    * Great arena for any young ambitious person to get exposed to many industries and companies early in their career.
    * Commitment to the company culture taken seriously.
    * Fun and smart colleagues that produce good work and enjoy it.
    * Clientele is impressive (and getting better).
    * Nice to have backing from Edelman with the agility of a mid-size agency.


    * Typical growing pains of any organization going through a period of rapid global growth.
    * Bit top heavy as more and more executives come over from Edelman.
    * General agency life.

    Advice to Management

    Prioritize the development and expansion of creative teams to grow (and catch up) with the other practices.

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Zeno Group Photos

Zeno Group photo of: #Fearless
Zeno Group photo of: Zeno Group
Zeno Group photo of: Happy New Year!!
Zeno Group photo of: Our new UK healthcare lead shows her fearless spirit and makes us proud by completing the London Marathon! Congratulations, Rachel!
Zeno Group photo of: Nice Hat!
Zeno Group photo of: Team Zeno!!
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Zeno Group Interviews



Getting an Interview

Getting an Interview





    Consumer Interview

    Anonymous Interview Candidate in Chicago, IL
    No Offer
    Neutral Experience
    Average Interview


    I applied through an employee referral. I interviewed at Zeno Group (Chicago, IL) in May 2017.


    The interview process was quite straight forward. I applied as a general consumer interview and the teams who had available spots and thought I might fit their needs reached out to line up an interview. However, scheduling was difficult for team members were called away for last minute projects.

    Interview Questions

    • Asked for experiences in the past where I have pitched to clients or served as a press liaison and to explain the process and outcome.   Answer Question
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Zeno Group Awards & Accolades

  • Mid-size Agency of the Year, PR Week, 2013
  • Mid-size Agency of the Year, PR Week, 2012
  • Consumer Agency of the Year, The Holmes Report, 2013
  • Creative Agency of the Year, Holmes, 2011
  • Mid-size Agency of the Year, PR Week, 2011
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