I worked at dELiA*s part-time (More than a year)
Coworkers were vey spirited and quick to learn. Discount was 40%. Atmosphere was thriving, our store performed as top in company. I was permitted travel and leadership roles frequently!
The company's branding is all wrong; very steep price points in a "bargain" demographic (preteen to teenaged girls). Also changed demographic too frequently
Advice to Management
Trends can come and go without redefining the brand. Break the salesfloor into sections more suited towards different clientele.
I applied in-person. I interviewed at dELiA*s.
I applied in the store. I received a phone call a couple of days later for an interview. I did a group interview with 6 girls. Everyone got hired. It was pretty easy. The questions were very general but style and customer experience orientated.
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