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539 days ago
Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale
Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore’s Predictive Audiences
RESTON, Va., Jan. 11, 2021 – With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in Q1 2021 for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.
Comscore, Inc. today announced investments from Charter Communications, Inc., Qurate Retail, Inc., and an affiliate of Cerberus Capital Management, L.P. Each will make a cash investment in exchange for shares of convertible preferred stock (the “Investment,” as more fully described below). Proceeds from the Investment will be used to retire the Company’s existing debt and significantly improve the Company’s financial flexibility and liquidity position.
- Charter and Comcast providing long-term data rights to help accelerate the path to more accurate measurement for brands, agencies and media sellers in a privacy-friendly manner
- Local markets will have an unprecedented amount of data for media measurement
- Smaller and independent networks will have access to better viewership measurement