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Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been...More

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Old Navy

47 days ago

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Old Navy revealed an easier way to pick the perfect pair of jeans, with the brand’s new online Denim Fit Guide. This online experience breaks down Old Navy's legendary women’s denim offering and bridges the online and in-store shopping experience. The brand, which has long been committed to the democracy of style and service and is known for its iconic jeans, such as The Rockstar, recognized that finding the right pair of jeans wasn’t always enjoyable for customers. After doing in-depth research on the most common pain points, the value retailer learned customers wanted an easy way of understanding styles, and most importantly how it would fit their body.
Shared image - Old Navy Takes on the Stress of Jean Buying with Omni Shopping Experience | Gap Inc.
Old Navy Takes on the Stress of Jean Buying with Omni Shopping Experience | Gap Inc.
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