Act-On Software Reviews

Cons

We run out of sparkling water by Thursday but who am I kidding?! We are spoiled by a kitchen loaded with delicious snacks and beverages.

Cons

Never matured out of a startup mentality.

Cons

1. Historically the environment was incredibly toxic. Certain (former) technical managers would yell & shame employees and it wasn't unheard of for meetings to turn into full on screaming matches (see some of the extreme negative reviews by former employees as an example of the attitudes that used to prevail).
There is still some of that in certain people at the company, though they are now in the minority. A bit of PTSD-like cultural hangover.
2. If you are passionate about what you do you can burn yourself out as there are so many areas that someone can make significant impact (both a pro & a con).

Cons

Nobody knows about Act-On. Their marketing team doesn’t know how to generate leads and all you need to do is look at the almost zero engagement their posts get on social.

They spend all of their budget paying off analyst firms like Forrester instead of actually improving their product or growing their lead machine in a real way. Instead, they buy lists from data vendors and give g2 crowd money. It’s not working, nobody at their larger competitors even knows who this company is.

There’s another review here claiming that the negative reviews come from toxic people who got laid off...stating that you must be a toxic person to want to warn people about a failing, poorly run company is pretty insulting and it inspired me to finally write my review. I was never a part of any meeting which resulted in a shouting match, nor did I ever hear about one in the sales org ever happening. I question the truth of these claims.

This company will be out of business in a few years. They’re not making a profit and no investors will touch it with all the bad decisions that have been made. It was already struggling when Kate did the worst possible thing and laid off almost every subject-matter-expert that the company had. The customer success org is a joke and they retained only the most inept salespeople because they happened to live in Portland. Nearly all of the people they offered relocation to have quit the company because they’re smart enough to abandon a sinking ship.

Cons

Poor executive team. This company is a sinking ship.

Cons

New CEO replaced a large percentage of Act-On with people from her previous company. The CSMs they brought in seemed to be solid individuals. However, they knew nothing about Marketing, Marketing automation or even the Act-On product. They had zero training before starting their jobs and replacing the old CSMs. Their role is to ensure the customer's success with the product. What could go wrong?

Cons

Company leadership was weak, with a hands-off board. Massive amounts of funding were used on hiring unqualified persons, and equally unqualified persons ran teams/departments. This resulted in a growth strategy of adding headcount with no defined process or strategy, and very little was reinvested into the product or integration ecosystem. Ultimately, this resulted in 3 large lay-offs yearly from 2015-2018. The company went from a growing tech company of 500+ to a shrinking shell of its former glory with sub 200 people. As the company shrank, more and more junior individuals received promotions into positions of power. Laughably bad ideas percolate out of the higher echelons here.. and the level of nepotism is high. Recently they laid off all of their tenured support staff to rehire junior support folks with no contingency plan in place for the customer base.

Cons

Huge turnover and multiple layoffs in customer facing departments in the last few years. No appreciation for talented and hard working employees. Little to no room for growth.

Cons

Leadership ruined the company. Poor product direction and development lead to competitors skyrocketing ahead of Act-On in product roadmap and execution, often times they would announce new products that would never see the light of day. The company was once known for its fanatical support, which has now dissipated into automated onboarding and minimal accessibility to support staff.

Cons

Executive management was brought in that ruined the culture. It used to be about encouragement. Now its about punishment and empty threats.
All seasoned RSMs are gone! New employees are clueless.
Act-On survived off of a middle of the road product with fantastic customer service. Customer service is in the dumps...
This is the Titanic of marketing automation and its all self inflicted.