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Advertising Research Foundation Reviews

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2.4
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Gayle Fuguitt
10 Ratings

23 Employee Reviews

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  1. "Excellent Experience"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Approves of CEO

    Pros

    Not your stereotypical, grab-coffee-for-your-boss internship. The employees are all friendly and knowledgeable, the work is great, and the experience is probably some of the best I've ever got.

    Cons

    It was a somewhat long internship since I was from out of town and was away from home for almost the whole summer.


  2. "Friendly people fearful of the CEO"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Advertising Research Foundation full-time

    Pros

    Exposure to industry research, friendly coworkers, convenient location in NYC, good pay

    Cons

    CEO was moody, erratic, unorganized, and abusive.

    Advice to Management

    Walk the talk: if we preach best practices in the industry, we should also be practicing them.

  3. "POOR MANAGEMENT"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - New Business Development Manager in New York, NY
    Former Employee - New Business Development Manager in New York, NY
    Doesn't Recommend
    Disapproves of CEO

    I worked at Advertising Research Foundation (More than a year)

    Pros

    Great networking opportunities and wonderful learning experience with events hosted for ARF members,

    Cons

    Poor Managment, lack of investment in employees, management untrustworthy


  4. "ARF: find your purpose"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I have been working at Advertising Research Foundation full-time

    Pros

    Very good camaraderie, exposure to the latest trends and senior executives in market research

    Cons

    toxic political environment, no purpose, haphazard management


  5. "Lost its way"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Neutral Outlook

    I worked at Advertising Research Foundation full-time (More than 5 years)

    Pros

    I had a lot of responsibility and was encouraged to create new services for the membership. The senior people below the CEO are smart and accomplished.

    Cons

    Little to no investment in people, process and technology. Nearly exclusive emphasis on bringing money in, not serving members.

    Advice to Management

    Figure out a strategy to develop new revenue streams, the old ones are tapped out.


  6. Helpful (1)

    "Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Advertising Research Foundation full-time

    Pros

    There are many learning and networking opportunities with well respected business leaders. Good place for Interns to learn about the industry.

    Cons

    There is a major lack of direction and transparency. Decisions are made on the fly and then changed without communication to staff, board of directors, or clients. Things are unclear and unorganized. The massive turnover should speak for itself.

    Advice to Management

    The potential and ideas are there for the business to flourish. It is just a matter of sticking to a plan and building on execution without second guessing everything. Fixing the trust issues would be a good place to start. Then back it up with resources.


  7. "Excellent Opportunity"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Intern in New York, NY
    Former Employee - Intern in New York, NY
    Recommends
    Approves of CEO

    Pros

    The ARF is an excellent place to work. I was given real projects, not typical intern work. The various events provide many networking opportunities. I would certainly suggest this internship to anyone interested in a career in research/advertising.

    Cons

    There were not any cons.

  8. Helpful (3)

    "Meh"

    StarStarStarStarStar
    • Work/Life Balance
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    - people are friendly
    - location is good
    - potential to network with member companies c-suite
    - good work/life balance

    Cons

    - work is mundane. You do the same thing every day and you don't feel like you're moving foward. you bury your potential. If you're really smart, don't work here.
    - people constantly want to get out of here, it feels that on average 3 people quit each month.
    - not leading the industry as it aims to. the research is out of date, and you feel like at times it is not happening
    - people are friendly but they don't take initiatives to work with you
    - bottom line: you get the feeling that your work doesn't matter and that you could do so much but you're stuck doing the dumbest things ever

    Advice to Management

    Bring in more fresh ideas. Provide more orifinal research for the industry that actually "matter"


  9. Helpful (5)

    "Venerable Advertising Industry Association In Need of Modern Direction"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Event Department in New York, NY
    Former Employee - Event Department in New York, NY
    Recommends
    Negative Outlook
    Disapproves of CEO

    Pros

    Honarable scientific mission, dedicated staff and volunteers

    Cons

    Programming content is falling behind the curve in terms of modern (digital) advertising industry conditions and scientific study of same. Understand that the new regime is somewhat chaotic, in disarray. Staff is given conflicting missions and wires tend to get crossed.

    Advice to Management

    If you're not leading the industry and digging up new stratgies and learnings for the digital advertising world, be prepared to see membership become "more selective" (smaller).


  10. "Event Planning Intern"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Event Planning Intern in New York, NY
    Former Employee - Event Planning Intern in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Excellent Employees and CEO is awesome!. You can always learning from people around you. The management people are experienced professionals with charming personality. Co-workers are always loving to help. Interns are very talented, since they were chosen from high competitive interview process. You could learn a lot even as an intern. Don't be afraid to share your ideas and thoughts with your supervisor, they are very open to good ideas! Another benefit is they've been hosting high-end advertising industry conference for years, therefore, you could always get access to lots of cutting edge industry events, knowing the latest trends, as well as meeting C-Level people. They host events in their office as well, so you can always get some pretty good food:) Strongly Recommended!

    Cons

    N/A Cannot think of any for now.


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