Apple Reviews in Toronto, ON | Glassdoor

Apple Toronto Reviews

Updated May 25, 2017
61 reviews

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Toronto, ON (Canada)

3.8
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61 Employee Reviews

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  1. Helpful (2)

    "Working at Apple is like joining a cult"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Retail Specialist in Toronto, ON (Canada)
    Former Employee - Retail Specialist in Toronto, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Apple part-time (More than a year)

    Pros

    For a retail job it pays slightly higher then a clothing store

    Cons

    Extremely high expectations with no incentive to succeed other then to not be fired. Do not expect any commission, do not expect to work with attractive people, do not expect positive reinforcement or effective coaching.

    Advice to Management

    You are desperate nobody's who have aligned your personal self worth into a giant corporation's success with nothing else in your lives to make you worth knowing or speaking to. Absolutely pathetic.


  2. Helpful (10)

    "WHAT'S IT LIKE WORKING AT AN APPLE RETAIL STORE : 2014 EDITION"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Specialist in Toronto, ON (Canada)
    Current Employee - Specialist in Toronto, ON (Canada)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Apple full-time (More than 3 years)

    Pros

    * STOCK PLAN + BENEFITS IS GREAT ( PROBABLY THE BEST THING ABOUT BEING EMPLOYED THERE )
    * PAY IS BETTER THAN OTHER RETAIL JOBS OUT THERE
    * PEOPLE YOU WORK WITH ARE ACTUALLY DECENT, KNOWLEDGEABLE & HARDWORKING PEOPLE
    * YOU WILL LEARN ALOT OF TECHNICAL INFORMATION ABOUT COMPUTERS, IPHONES, ETC

    Cons

    I've been working for Apple Retail for a very long time and everything sure has changed ; NIGHT AND DAY differences from back then.

    Since the earlier days, it was all about enriching lives. Taking the time, making sure the customer had all the attention you can give them without being rushed into your next appointment . Nowadays, its all about enriching their pocketbooks and numbers ! Here are the core CONS that you will encounter ; Let me break it down :

    • A billion dollar company that LOVES to have short staffing. Apple refuses to put enough people on the sales floor. Ive seen frustrated customers wait impatiently for someone to help them purchase a computer yet THERE'S NO SALES PEOPLE TO HELP and they storm out of the store pissed off instead !! Yup ! There goes that sale ! Way to go APPLE !!!!!

    • Everyone wears blue shirts . Its hard to distinguish who the technicians are and who the sales people are . a unified color of the shirt simply means EVERYONE IS EXPECTED TO PRETTY MUCH DO EVERYTHING no matter what position you have. Job Description ? There is NO SUCH A THING IN APPLE RETAIL . ( read on )

    * GENIUS BAR / FAMILY ROOM ( aka the technical support area ) is all about NUMBERS. You are put on a queue where you are seen by a technician. You basically have 10-15 minutes with this customer and YOU MUST MOVE ON TO THE NEXT. Most stores require you to have an appointment booked ahead of time, and recently, its become standardized that ALL APPOINTMENTS MUST BE TAKEN. The genius bar is now cleverly crafted with new stations that ' get you started ' . No appointments ? sure just sit down and a technician will take a look and see if they can do the task for you. This basically allows more traffic to come through and more appointments to be taken. ( btw management WE'RE NOT STUPID !!! ) Work has been quadrupled to the point you are running around with your head about to fall off ! This department would work so well but the management will not put enough people to help out throughout the day ! The worst part about being in this department is breaks and lunches are always never taken on time !!!! You will basically end up hating your co workers for taking too long in their interactions or for them to refuse to help out because they are doing computer repairs. It just flat out SUCKS . This is the worst level of stress you will receive in the store . There's not a day I come home from work, not only physically exhausted but MENTALLY abused from all the things you go throughout the day ! l

    * THE CREATIVE STUDIO ( aka one to one training ) will test your PATIENCE .

    You will teach 70-80 year old customers who just purchased a computer and will end up coming back for repeated sessions for the next couple of weeks because they cant remember their passwords !

    If you are extremely patient, well good luck cuz you're going to need it real badly when you're in this role !!!! Id say a good 10% of the sessions you will get are actual decent individuals who can grasp and learn what you teach, the other 90% will just be useless people who are just basically wasting their time ( AND YOURS IF YOU THINK ABOUT IT ) .

    * The customers, especially the pissed off ones,can be a handful. Be prepared for an earful. Most are nice but majority are prissy, stuck up people who will EXPECT you to bend over and squeeze them in to have their iphone fixed ahead of everyone else. This would only be alleviated if the company actually put more people on the sales floor/ technical support areas so that the employees wouldn't get stuck in escalations

    It is August 2014 and from my point of view ; Apple Retail has changed drastically . its not the same fun place I remember it used to be . If you think im bullshitting ; I've witnessed about 8 people from the genius bar resign over the past few months , and that says alot where the company is heading !

    Quality in the service is disappearing, FAST. Its all about Q U A N T I T Y folks !!!!!!!!!

    Quantity of how many appointments employees can take + Less Staffing = HUGE BONUSES FOR MANAGERS

    I STRONGLY RECOMMEND YOU THINK TWICE ABOUT WORKING FOR APPLE RETAIL ..ESPECIALLY NOWADAYS?

    Consider yourself warned.

    I'm already looking for a way out . its just a matter of time.

    Advice to Management

    Your employees are not idiots . Limiting the amount of staff per shift may give you guys bonuses/raises/incentives/etc --- but be advised that you will continue to lose more quality workers as this continues to go on.

    Soon, I will be one of them .

    You have no idea what we go through to make your stupid numbers and queues meet.


  3. Helpful (3)

    "Family Room Specialist"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - FRS (Mobile Tech) in Toronto, ON (Canada)
    Former Employee - FRS (Mobile Tech) in Toronto, ON (Canada)
    Recommends
    Negative Outlook
    Approves of CEO

    I worked at Apple part-time (More than 3 years)

    Pros

    Learning communication skills and technical skills. Stock options are good and good some good opportunities for travel if you can get selected.

    Cons

    Impossible for women to advance in technical roles (in my store), ableist, leaders are too involved in their own political power struggles to care about employees. All the senior technicians bailed on our location because leadership was a mess.

    Advice to Management

    Be humans.


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  5. Helpful (2)

    "Have an idea? Prepare to be knocked down constantly."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Toronto, ON (Canada)
    Former Employee - Product Marketing Manager in Toronto, ON (Canada)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Apple full-time (More than 5 years)

    Pros

    Apple university training is good, especially when they train you to keep asking questions or bring your ideas up and get knocked down. You never know that one day that no becomes a yes.

    Cons

    Apple Canada has some evil people working there. You walk into the office and feel like everyone is looking at you and giving you a dirty look. Low morale, people don't smile. They suck all your experience and use it to their advantage. They let go amazing talent for no good reason. Tim Cook seriously needs to do some investigating in Canada. Being diverse means nothing with this group.

    Advice to Management

    Do not trust anyone in HR, they are not for the employee.


  6. "Not even an iPod shuffle"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Genius Administrative in Toronto, ON (Canada)
    Former Employee - Genius Administrative in Toronto, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    I worked at Apple full-time (More than a year)

    Pros

    -Amazing People
    -Great for resume
    -Keeps you on your toes
    -Always in the know of new technology

    Cons

    -Company and Management do not care about you
    -Small space, alot of people
    -No incentives

    Advice to Management

    Try to learn about the technology...don't be afraid of the floor..come out if the office.


  7. "Bittersweet, hard to maintain work life balance"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Family Room Specialist in Toronto, ON (Canada)
    Former Employee - Family Room Specialist in Toronto, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Apple part-time (More than a year)

    Pros

    Product discounts. Candidates hired tend to be very Smart

    Cons

    Lack of employer empathy towards subordinates

    Advice to Management

    Employes need more reasons to stay with be company


  8. Helpful (2)

    "Fun but frustrating at times"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Business Manager in Toronto, ON (Canada)
    Former Employee - Business Manager in Toronto, ON (Canada)
    Doesn't Recommend
    Positive Outlook

    I worked at Apple full-time (More than 3 years)

    Pros

    Great products, tremendously talented team members in all areas of store. Very loyal customers. Fast paced environment.

    Cons

    Difficult to provide consistently great service to business customers as business retail policies aren't well developed for business needs. Very difficult to get anyone on team promoted. Moving into openings at other stores is difficult to get approved. High pressure role for managers without much support. Review process can be completely subjective with little attention paid to objective goals. Very little direction given on how to improve performance. Committee approach to reviews does at times descend to vague discussions on your personality and fit. Favouritism does play a large role within Apple retail. Result is high turnover rate of management team most leave or are moved out in under two years. Some don't last past a month.

    Advice to Management

    More focus on job performance. Provide training where required for employee shortfalls. Employees shouldn't leave reviews with no clear idea what they are expected to improve upon. Less focus on who you like and more focus on performance.


  9. Helpful (3)

    "Political Savvy a Must"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Service Specialist in Toronto, ON (Canada)
    Former Employee - Service Specialist in Toronto, ON (Canada)
    Doesn't Recommend
    Neutral Outlook

    I worked at Apple part-time (More than a year)

    Pros

    - Exciting
    - Fast-paced
    - Driven
    - Well-paying
    - Benefits
    - Always looking forward
    - Co-workers who care

    Cons

    - Hyperpolitical
    - Discriminatory
    - Behind-closed-doors conversations
    - Unaware of the true nature of "transparency"
    - Unaccepting of challenges made by employees
    - Management

    Advice to Management

    The most infuriating thing is the fact that every manager acts and reacts as if their employees do not converse with each other. We are aware of the ongoings in and out of store. We are aware of the calls to HR and how little you do about them. We are aware that you are secretive about the most trivial things and will manipulate the truth in order to not take onus and responsibility.


  10. Helpful (1)

    "Meh. It's a job."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Technical Specialist in Toronto, ON (Canada)
    Current Employee - Technical Specialist in Toronto, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at Apple full-time (More than 3 years)

    Pros

    Cool staff! Rad people. (Some of them management, even)

    You get okay medical benefits. And can buy stocks on the cheap.

    Cons

    The hours are a joke. If you like having two days off in a row DO NOT WORK AT APPLE RETAIL. You never, ever get two days off in a row.

    Also, you'll never make more than 20-ish an hour. Ever. Unless you fully commit to management, where you give up on having any kind of personality of your own and only ever speak apple-approved statements and fully give up on any kind of non apple-approved personal life. So if you're a grown-up and have kids or a mortgage, just keep on looking in the job market.

    The brand is so huge and has its head so far up its own butt that they never even noticed when they turned into the technology version of Wal-Mart. And would deny they even have done so... all while harassing you that a tiny logo on your hat or pants or the way you looked away from the front of the store for eight seconds is a "career limiting move".

    Advice to Management

    Pay your employees more. Don't micro-manage so much. (Though, light research on the web shows that you're incentivized to do so, f**k. Whatever.)


  11. "Apple good but needs work"

    Star Star Star Star Star
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Specialist in Toronto, ON (Canada)
    Former Employee - Specialist in Toronto, ON (Canada)
    Approves of CEO

    Pros

    cool technology
    High profile company
    Apple is liked by consumers
    cool discounts.
    Being close to the leading edge of popular technology
    Stores are centrally located
    Decent healthcare benefits and discounted stock options
    Chance to help people be creative by providing them with tools to enhance their creativity.

    Cons

    terrible schedule
    Managers overpaid, underperform
    Very busy stores, overwhelming
    Recognition hard to get.
    challenging work is not compensated fairly from employee to employee. Large disparities evolve in pay between members of the same team.
    Lots of corporate rules and metrics you are expected to meet.
    Security cameras keep close watch on staff, not customers.

    Advice to Management

    Stay on the floor and support your staff


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