Avid Technology Reviews in Daly City, CA | Glassdoor

Avid Technology Daly City Reviews

28 reviews

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Daly City, CA

1.5
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Avid Technology Chairman, President and Chief Executive Officer Louis Hernandez, Jr.
Louis Hernandez, Jr.
5 Ratings

28 Employee Reviews

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Pros
  • Great company and great products (in 53 reviews)

  • The best thing about Avid is the great products, followed closely by great people (in 32 reviews)

Cons
  • Upper management doesn't have a feel for the industry (in 43 reviews)

  • Senior management set the goal in outer space to they could pay people next to nothing (in 22 reviews)

More Pros and Cons

  1. Helpful (2)

    "Great People, Cool Products, Bad Management/Execs, Strategy?"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Applications Specialist in Daly City, CA
    Former Employee - Senior Applications Specialist in Daly City, CA
    Recommends
    Negative Outlook
    Disapproves of CEO

    Pros

    Super smart, talented people, interesting products, great customers, fun industry. The legacy of Digidesign made it all worthwhile

    Cons

    Short sighted or inept management and strategy, poor customer service, no long-term vision or real innovation. Feels like a lost opprotunity

    Advice to Management

    Focus, Simplicity, focus on core values and a long term strategy of sustainable innovation and growth., Focus on rebuilding trust w/ employees and customers.


  2. Helpful (21)

    "Sad but this organization continues to decline rapidly"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Operations in Daly City, CA
    Current Employee - Operations in Daly City, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Avid Technology full-time (More than 10 years)

    Pros

    technology and most are nice people.

    Cons

    quite a few less great people due to continual on-going layoffs as the CEO continues to do the very un-American thing and send jobs off-shore (Philipines etc). Also, since about 3-months after the arrival of the current CEO many many employees have voluntarily quit and happily left. No money in the bank. Way, way too much debt. Revenues continue to decline. Losing to competition (Adobe) and others. Best years ended 8 years ago.

    Advice to Management

    Finish the job, sell the company. End the misery, take your money and leave. Not sure what math is used for execs to get their salaries. It's not based on their performance. Please take the nauseating bunch of ceo etc. brown-nozers with u

  3. Helpful (22)

    "Unethical corporate environment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Software Test Engineer in Daly City, CA
    Former Employee - Software Test Engineer in Daly City, CA
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Avid Technology full-time (More than 5 years)

    Pros

    Super cool technology, most employees (in every department) were musicians and creative types.

    Cons

    Leadership and many co-workers were simply unethical. Huge salary disparities. Employees and directors cheating on their spouses with company employees and in company parties was common. HR's job was always simply to show employees how corporate was right and you were wrong.


  4. Helpful (1)

    "Good Company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Software Engineer in Daly City, CA
    Former Employee - Software Engineer in Daly City, CA
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Exciting industry with fun projects. Great co-workers and workplace vibe.

    Cons

    Upper management out of touch with employees.

    Advice to Management

    Allow engineers and marketing more creative freedom.


  5. "A win for products and people!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Daly City, CA
    Current Employee - Anonymous Employee in Daly City, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Avid Technology full-time (More than 3 years)

    Pros

    Working with some of the most innovative audio products in the market is easily number one on the list. Working side by side with some of the most talented audio folks in the industry who serve as mentors and a management team that has a vested interest in your success. Much in the way of overall company improvement over the last few years with new emerging opportunities for individual advancement and fresh upper management paving the way for future growth and profitability.

    Cons

    With new upper management taking the company in a new direction there are some unknowns as to where the company may be headed in the future. So far everything seems to be on the right track.

    Advice to Management

    Keep the technical bar high. More outside technical training to empower your team!


  6. Helpful (17)

    "The Ship is Sinking — Faster and Faster"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Engineer in Daly City, CA
    Former Employee - Senior Engineer in Daly City, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Once upon a time, Avid (Digidesign) had the best creative tools, the best software engineers, and the best creative minds in the audio industry. Then, under the "leadership" of a certain Harvard Business School MBA type and his successor, the life, success, and vision of an industry giant was slowly and methodically crushed.

    Over a period of roughly 5 years, a workplace that was formerly vibrant, collaborative, and inspiring was gutted from top to bottom. It happened insidiously. Subtly at first, but brazenly by the end.

    An executive-level pattern of greed, bullying, outsourcing, and nepotism gradually transformed it into a bleak, demoralized, wasteland where layoffs occurred with dizzying regularity and a "cover your a--" mentality replaced a once-thriving spirit of innovation and cooperation. The best talent left. Others were replaced by Ukrainian contractors.

    Upper management, once domain experts, was methodically replaced by cronies of the Executive staff who possessed no domain experience. What credibility the company once had in its industry has been compromised by the questionable decisions of these non-industry interlopers.

    What remains today is a scorched-earth bunker populated by the dispirited and browbeaten remnants of a once dynamic and dedicated workforce.

    Apart from the cronies, of course, who continue to reward themselves richly even as the ship sinks.

    Cons

    See above. The transformation of a once-thriving and innovative industry powerhouse into a shrunken and struggling sweatshop is a textbook case of how to ruin a company as efficiently as possible.

    Advice to Management

    Offering advice to the insular and self-interested cabal that now runs Avid is like shouting into the wind. They appear to have no real desire or motivation to turn the company around beyond short/medium-term profiteering.

    A sad end to a once great company.


  7. "Sr. Mechanical Design Engineer"

    StarStarStarStarStar
    Former Employee - Anonymous Employee in Daly City, CA
    Former Employee - Anonymous Employee in Daly City, CA
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Generally positive work experience, great people, most very competent and passionate about doing the best job possible within schedule, etc.

    Cons

    Relaxed, laid-back culture was maybe a bit too relaxed at times, product definition sometimes came slowly, late, or not at all. Not much room for advancement

    Advice to Management

    more frequent one on ones meetings (team member with boss) to discuss current challenges, short-, medium-, and long-range goals and commitments

  8. Helpful (5)

    "Digidesign - Descent from one of the best workplaces to a discontinued brand and disaffected workforce under Avid brand"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Daly City, CA
    Former Employee - Anonymous Employee in Daly City, CA
    Doesn't Recommend
    Disapproves of CEO

    I worked at Avid Technology full-time (More than 8 years)

    Pros

    When I joined, Digidesign was full of passionate, accomplished professionals, who both knew and used the products they designed and supported. The company was full of gifted musicians. There was an air of gratitude for getting to work with great products like ProTools that were so much a part of the lives of musicians. The General Manager Dave Lebolt was a gifted musician and a fierce intellect, and the CEO Davd Krall was a briliiant leader with a wonderful human touch and passion for his people and products.

    Cons

    When I was laid off it was a relief because Gary Greenfield and the rest of the executive staff that came after David Krall's departure had completely destroyed the sense of a company bonded through a common commitment to products that served an industry we loved. It became all about the bottom line, and as was the trend, fewer people were being asked to do much more, with much less. While I am sure this is unfair to remaining staff who continued doing great work and making great products, my experience was of a company that lost its soul in the pursuit of profit, and in the pursuit of clarifying the Avid brand, eliminated the Digidesign brand associated with great products and passionately committed employees.


  9. Helpful (7)

    "Was an innovative & talented company 5 years ago"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Program Manager in Daly City, CA
    Former Employee - Program Manager in Daly City, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Avid Technology full-time (More than 10 years)

    Pros

    Avid's professional audio & video software and audio hardware are industry standards and compete with the best, but quality and innovative products have taken a back seat to the bottom line. Once had some of the best audio and video software engineers in the business. Pro Tools is their most profitable SW product and maybe Media Composer if you can afford it. Adobe's video software is much easier to use.

    Cons

    Since 2008, executive management came from merger and acquisition businesses in an attempt to consolidate all divisions into One Avid, which was an enormous failure. The CEO, CFO and others (the Greenfield gang) had to resign in early 2013 due to questionable business practices and for basically running the company into the ground. Company went from over 800 million a year to under 400 million. The best audio & video engineers have left the company in the last 5 years. Software design jobs went to China and Ukraine and American engineers were laid off.

    Advice to Management

    Sell the company to another audio & video professional company who knows how to run this type of business. Get rid of the meager/acquisition capitalist pigs who are killing this company.


  10. Helpful (3)

    "Was once a shiny star...."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Manager in Daly City, CA
    Former Employee - Marketing Manager in Daly City, CA
    No opinion of CEO

    I worked at Avid Technology full-time (More than 3 years)

    Pros

    Talented creative, employees, at times decent structure, no wasted resources. Invested in top notch systems.

    Cons

    Unfortunately Avid has been on a downhill spiral since they incorporated their brands under the Avid umbrella. Hiring more and more management upper management with no experience in video or audio who do not understand the space, products or their customer. Always paid low for the industry. Revolving door of management and continued to lay off top employees and groups.

    Advice to Management

    Management should have tried to retain sr. level executives who understand the audio and video industry.


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