BabyCenter Reviews | Glassdoor

BabyCenter Reviews

Updated July 31, 2017
32 reviews

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3.3
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Colleen Hancock and Tom Alessi and Linda J. Murray
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32 Employee Reviews

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  1. Helpful (1)

    "Good place to start"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in San Francisco, CA
    Current Employee - Anonymous Employee in San Francisco, CA
    Positive Outlook
    Approves of CEO

    I have been working at BabyCenter (Less than a year)

    Pros

    Has a great work life balance

    Cons

    No real advancement opportunities available

    Advice to Management

    Too many meetings, not enough work.


  2. Helpful (5)

    "Bad leadership & stagnant on innovation"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Manager in San Francisco, CA
    Former Employee - Manager in San Francisco, CA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at BabyCenter full-time (More than a year)

    Pros

    Good content and member forums

    Cons

    You can see from the 80's era website and emails, that this company isn't going anywhere. Slow to mobile, slow to be more visual, and definitely not a consumer-first approach. The design of all consumer touchpoints is to optimize what advertisers want and need. As a result, this company is losing the key Millennial target: lower traffic means decrease in revenue. It doesn't take a genius to know that the company needs to appeal to it's core target. Right now, it just doesn't.

    As a parent, it was the least parent-friendly environment I ever experienced. Probably due to my manager.

    Advice to Management

    Get rid of Colleen who has not let the company well through the consumer behavior in mobile, the company doesn't understand Millennials, and has an "Advertiser first" mentality.

    Understand your target, and design for it. Otherwise, this company will continue to decline. Fresh talent, innovation, and ideas are needed.

  3. Helpful (8)

    "If you're a contractor, come here if you want your career to stagnate"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    If you're a contractor, there is a somewhat good work/life balance--come in at 9:00, do you work, and leave at 5:00.

    Cons

    Coming here would be a horizontal move, not a step up. Honestly, this is the most mediocre company of my career. If you're a contractor, no opportunity for advancement, lots of bureaucracy and you definitely feel like you're not a part of the company. No clear process on getting converted to full-time status; it's confusing who they convert e.g. you could work your butt off and remain a contractor, while contractors who don't seem to work very hard are converted.

    Advice to Management

    Be smarter about those contractors you choose to convert to full time employees. There are lots of hard-working people who choose to leave this company for better opportunities.


  4. Helpful (4)

    "A stepping stone"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    Pros

    Most of the people are very friendly. The company is lead by data and works hard to make the best products and features. They value innovative thinking and welcome ideas from anyone. If you are salaried, you will have GREAT benefits.

    Cons

    A huge majority of the company is contractors and very few of them ever get hired on full time. Do not come here looking for a place to grow.

    Advice to Management

    Bring contractors on sooner. No one should have to wait up to 2 years to get a full time job. You should know within a year if they are a good fit.


  5. Helpful (6)

    "Stay away"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Manager in San Francisco, CA
    Former Employee - Manager in San Francisco, CA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at BabyCenter full-time (More than 3 years)

    Pros

    Good life work balance
    Some nice people
    Close to cal train
    Could bring my dog
    Friendly but boring eng, product, marketing, adops, edit, data and finance teams

    Cons

    Stale old and uninteresting
    Some people like to rule their little kingdoms and fear change
    Sales people are arrogant, ungrateful and not that good. They think they are, especially their leader. She is painfully out of touch with industry trends and how easy it is to sell a site called BabyCenter to diaper, stroller makers, and baby food companies.

    Advice to Management

    Reboot the sales team, get rid of them.
    Get new sales blood who understand the changing landscape, not a bunch of old AOLers who just steamroll.
    Transition to programmatic.
    Everyone of us who works upstairs would be so much happier.


  6. "powerful mission, growing company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Editor in San Francisco, CA
    Current Employee - Editor in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at BabyCenter full-time (More than 10 years)

    Pros

    BabyCenter has such a strong mission to serve pregnant women and new families. The products are very high quality and customer satisfaction ratings are very high. This company also value work-life balance as long as you are a performer.

    Cons

    Still a small company with lots of work to do and sometimes competing priorities. Things have been getting better over the last year.


  7. "Smart, friendly, experienced, people working with a purpose"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at BabyCenter full-time (More than 3 years)

    Pros

    - Work life balance
    - Shared purpose and strong values
    - Small company that produces a tremendous amount of high quality, global work
    - Flat organization with no hierarchy politics associated with your job title
    - Benefits of being a small company, but owned by J&J
    - Great colleagues - smart, experienced, willing, capable and productive; no jerks
    - Transparency and communication from executives

    Cons

    - Consensus driven decision-making culture that can slow us down and leave us risk-adverse
    - Teams are spread pretty thin
    - Flat organization presents limited opportunities for advancement

    Advice to Management

    One of the great attributes of BabyCenter is that I have, and will continue to share my advice and views directly with management in a respectful and personal manner.

  8. "A considerate workplace"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    People care about the big picture and are modest. No office politics. The management is open-minded when it comes to adopting new technologies and practices. Regular innovation days are great.

    Cons

    Limited resources means focusing on smaller initiatives. AC set too cold and vents create a draft.


  9. "Great culture, supportive team"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Manager in San Francisco, CA
    Former Employee - Senior Manager in San Francisco, CA
    Recommends
    Approves of CEO

    I worked at BabyCenter (Less than a year)

    Pros

    People are very experienced, knowledgeable, supportive and accountable. Lots of learning opportunities, open line of communication.

    Cons

    Limited options for contract employees, high turnover.


  10. "contract writer"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Many good editors who really care about the integrity of content and who treat freelancers very well.

    Cons

    Some staff who do not seem to care about integrity of content, and who are less than ethical in their treatment of freelancers.

    Advice to Management

    Don't be disingenuous about promoting certain posts over others, and then falling back on the "numbers." It's fine to promote, but it's really not okay to pretend that the number of hits is objective. Be more transparent.


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