Brafton Reviews

Cons

- As others have mentioned the only real con is that it can be fast-paced (but not nearly as much as it used to be).

Cons

There needs to be a stronger emphasis on the well-being of employees. There seemed to be a disconnect between leadership and the production team, with a lack of transparency that was concerning. Decisions were often driven solely by numbers, making employees feel like mere statistics. Unfortunately, I experienced a significant wave of layoffs, which occurred frequently without adequate communication. The anxiety and disappointment during these times were overwhelming. A more transparent approach from leadership would have been appreciated. I was laid off on the last day of a month, leaving American employees without health insurance coverage for the following month. The timing was unfortunate, and I hope others won't face a similar situation. Additionally, the workload at Brafton can be overwhelming. While they start you off gradually, it quickly becomes relentless, causing significant stress. Most employees are highly driven, but this can lead to sacrificing personal time and mental well-being.

Cons

If you're not used to working from home on your own, you might not enjoy the Brafton experience.

Cons

- Overly siloed job functions lead to production members being cut out from strategy-related discussions, resulting in pushback and delays when they have valid questions/concerns - Inflated hiring practices and mismanaged organizational structure post-COVID have both contributed to hectic, widespread lay-offs - Tensions are high across every team, with little-to-no communication from above as to what the next steps or the future will look like. - Client relationships are severely suffering as a result of rapid-fire turnover and restructured workloads causing team members to take on too much too quickly. - Non-competitive pay structure, minimal benefits.

Cons

The CEO is completely out of his depth. Very poor leadership, sketchy quarterly updates, and no true communication with the larger company? Yup, that’s Tom Agnew. Due to his mismanagement of funds and people, the company has had 4-5 waves of layoffs in the past few months. It’s disheartening because the actual creatives are great. Truly, he’s destroyed company culture and refuses to send any form of encouraging or informative messaging. Instead, he sends news of layoffs to management and then goes on vacation or disappears. Genuinely so disappointing.

Cons

Literally everything else. Brafton is, without question, the most toxic, dysfunctional place I've ever worked. The management team were clearly promoted too soon in their careers and desperately need management training for even basic things like delegation and professional courtesy. The content process is a mill model, with contributors expected to develop content at near-100% capacity, with constant squabbling and nickel-and-diming from management on "units" (Brafton's billable hour currency) for simple things like client meetings and revisions to work. The "units" model does not account for the complexity of the content developed, so budgeted time regularly demand a negotiation of sorts between the content producer and their manager. You will be told you can work normal business hours inside your time zone and then there will regularly be exceptions to it (a client who is X time zone, an account manager on the other side of the world who wants to hold a meeting, etc.). The "culture" is performative at best on their Facebook-owned platform, with relationships being largely relegated to transactional conversations. Talent comes and goes regularly thanks to the low pay and difficult working conditions, so don't get too attached to any one person. All in all, run, don't walk, from this place. Calling it a dumpster fire is an insult to dumpsters and fires.

Cons

There are zero performance reviews for writers -- so you have no feedback -- except for your clients that consistently love your content -- for anything until they tell you that you no longer work there. Don't expect an offboarding interview either. They'll fire you and then tell the workplace through email that you no longer work there. That's it. They'll say the work is easy.. only like 1500 words a day or 15 units. So good, right? Wrong. Don't forget the countless client meetings you must attend, revision after revision and having an infographic count for 1 unit that takes you half a day just researching but you're technically getting paid for about 15 minutes.

Cons

The processes at Brafton are too rigid and don't allow for much flexibility. It causes clients to get upset and we have to deal with their dissatisfaction.

Cons

can be a bit too fast paced, account load sometimes too heavy

Cons

The company moved to a hybrid remote and office model during covid. This initially took some time to bed in, although the communication systems and infrastructure have improved considerably in this regard recently.