59% would recommend to a friend
(299 total reviews)
67% approve of CEO
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Top Review Highlights by Sentiment
Excerpts from user reviews, not authored by Glassdoor
- "You will meet many great people at Brafton" (in 46 reviews)
- "I also get to work from home one day a week which is super convenient." (in 20 reviews)
- "During my time here I was always made to feel welcome by my colleagues, but also by the managers." (in 13 reviews)
- "There is a great opportunity here to make money within every division of company if you are talented and hard working." (in 11 reviews)
- "The wages for the Sales team are great, and there is also an amazing commission structure giving you the chance to earn extra money!!!" (in 10 reviews)
- "Pay is low." (in 21 reviews)
- "The upper management could care less how the writers feel." (in 17 reviews)
- "level management just give him a slap on the wrist?" (in 16 reviews)
- "Low salary." (in 14 reviews)
- "In my experience, there were some problems with account management (CMS team), which usually included certain account managers making promises to clients without checking with the people who would actually be doing the work to see if those deadlines were even possible." (in 10 reviews)
Ratings by Demographics
This rating reflects the overall rating of Brafton and is not affected by filters.
Found 299 of over 313 reviews
Updated Dec 5, 2023
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- 5.0May 31, 2023Marketing DirectorCurrent Employee
- Really awesome, intelligent and kind co-workers. - So many opportunities to learn new things - especially if and when you express your interests in specific areas. - Generous PTO. - Good compensation. - Professional, courteous work culture. - Strong work-life balance (despite the sometimes fast-paced nature of the work).
- As others have mentioned the only real con is that it can be fast-paced (but not nearly as much as it used to be).
- 3.0Nov 3, 2023Project ManagerFormer Employee, more than 1 yearHonolulu, HI
Brafton proved to be an incredible workplace, offering valuable opportunities and room for growth. On the positive side, I am immensely thankful for the chance to develop my skills as a Project Manager. I successfully handled over 200 projects simultaneously, often managing more than 20 clients at a time using our internal project management system. This experience greatly boosted my confidence and equipped me to excel in highly stressful and complex situations. One of the highlights of my time at Brafton was building an impressive client list and connecting with people from around the world. Despite facing time constraints, we consistently delivered outstanding projects and campaigns. Working with the internal production teams was a privilege. I admired the resilience and tenacity of my colleagues. Brafton demands a certain resilience which the entire team had.
There needs to be a stronger emphasis on the well-being of employees. There seemed to be a disconnect between leadership and the production team, with a lack of transparency that was concerning. Decisions were often driven solely by numbers, making employees feel like mere statistics. Unfortunately, I experienced a significant wave of layoffs, which occurred frequently without adequate communication. The anxiety and disappointment during these times were overwhelming. A more transparent approach from leadership would have been appreciated. I was laid off on the last day of a month, leaving American employees without health insurance coverage for the following month. The timing was unfortunate, and I hope others won't face a similar situation. Additionally, the workload at Brafton can be overwhelming. While they start you off gradually, it quickly becomes relentless, causing significant stress. Most employees are highly driven, but this can lead to sacrificing personal time and mental well-being.2
- 4.0Nov 7, 2023SEO SpecialistCurrent Employee, more than 1 yearCalifornia, MD
You get to work with the most brilliant minds in the digital marketing realm!
If you're not used to working from home on your own, you might not enjoy the Brafton experience.
- 1.0Sep 8, 2023Anonymous EmployeeFormer Employee
- My direct team was a solid group of collaborative, dedicated people. - Fully remote set-up makes for a flexible work environment. - Broad client portfolio.
- Overly siloed job functions lead to production members being cut out from strategy-related discussions, resulting in pushback and delays when they have valid questions/concerns - Inflated hiring practices and mismanaged organizational structure post-COVID have both contributed to hectic, widespread lay-offs - Tensions are high across every team, with little-to-no communication from above as to what the next steps or the future will look like. - Client relationships are severely suffering as a result of rapid-fire turnover and restructured workloads causing team members to take on too much too quickly. - Non-competitive pay structure, minimal benefits.3
- 1.0Oct 6, 2023Anonymous EmployeeCurrent Employee, more than 3 years
The people I directly worked with (before they were laid off) were creative and hard-working. I truly loved getting to know them.
The CEO is completely out of his depth. Very poor leadership, sketchy quarterly updates, and no true communication with the larger company? Yup, that’s Tom Agnew. Due to his mismanagement of funds and people, the company has had 4-5 waves of layoffs in the past few months. It’s disheartening because the actual creatives are great. Truly, he’s destroyed company culture and refuses to send any form of encouraging or informative messaging. Instead, he sends news of layoffs to management and then goes on vacation or disappears. Genuinely so disappointing.3
- 1.0May 19, 2023Anonymous EmployeeFormer Employee
WFH, broad industries represented in client portfolio, some individual contributors are very nice
Literally everything else. Brafton is, without question, the most toxic, dysfunctional place I've ever worked. The management team were clearly promoted too soon in their careers and desperately need management training for even basic things like delegation and professional courtesy. The content process is a mill model, with contributors expected to develop content at near-100% capacity, with constant squabbling and nickel-and-diming from management on "units" (Brafton's billable hour currency) for simple things like client meetings and revisions to work. The "units" model does not account for the complexity of the content developed, so budgeted time regularly demand a negotiation of sorts between the content producer and their manager. You will be told you can work normal business hours inside your time zone and then there will regularly be exceptions to it (a client who is X time zone, an account manager on the other side of the world who wants to hold a meeting, etc.). The "culture" is performative at best on their Facebook-owned platform, with relationships being largely relegated to transactional conversations. Talent comes and goes regularly thanks to the low pay and difficult working conditions, so don't get too attached to any one person. All in all, run, don't walk, from this place. Calling it a dumpster fire is an insult to dumpsters and fires.9
- 2.0Jun 15, 2023Content WriterFormer Employee, more than 1 yearBoston, MA
- Fellow writers are excellent and there is some form of culture among employees. Getting to write on a diverse range of subjects.
There are zero performance reviews for writers -- so you have no feedback -- except for your clients that consistently love your content -- for anything until they tell you that you no longer work there. Don't expect an offboarding interview either. They'll fire you and then tell the workplace through email that you no longer work there. That's it. They'll say the work is easy.. only like 1500 words a day or 15 units. So good, right? Wrong. Don't forget the countless client meetings you must attend, revision after revision and having an infographic count for 1 unit that takes you half a day just researching but you're technically getting paid for about 15 minutes.8
- 4.0Jun 30, 2023MarketingCurrent Employee, more than 1 yearBoston, MA
Pay is good You learn a ton Work with great brands
The processes at Brafton are too rigid and don't allow for much flexibility. It causes clients to get upset and we have to deal with their dissatisfaction.1
- 4.0Jun 28, 2023Project ManagerCurrent EmployeeBoston, MA
Remote, good remote processes, good managerial support, they promote internally which is great for career growth
can be a bit too fast paced, account load sometimes too heavy1
- 5.0Mar 16, 2023Accounts ManagerCurrent Employee, more than 5 yearsBoston, MA
People at Brafton and friendly and committed to what they do. Their is an absence of ego and a focus on getting the job done. The culture is forward looking with a strong empahsis on developing the product offering and expanding into new markets. The company's management are straight forward, open, and friendly.
The company moved to a hybrid remote and office model during covid. This initially took some time to bed in, although the communication systems and infrastructure have improved considerably in this regard recently.
Brafton Reviews FAQs
Brafton has an overall rating of 3.6 out of 5, based on over 313 reviews left anonymously by employees. 59% of employees would recommend working at Brafton to a friend and 46% have a positive outlook for the business. This rating has decreased by -8% over the last 12 months.
59% of Brafton employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Brafton 3.6 out of 5 for work life balance, 3.4 for culture and values and 3.7 for career opportunities.