Brafton Reviews | Glassdoor

Brafton Reviews

Updated July 9, 2018
195 reviews

Filter

Filter

Full-timePart-time

3.2
StarStarStarStarStar
Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Brafton President Tom Agnew
Tom Agnew
14 Ratings

195 Employee Reviews

Sort: PopularRatingDate

Pros
  • "I also get to work from home one day a week which is super convenient" (in 48 reviews)

  • "Work-life balance seems to be very good" (in 9 reviews)

Cons
  • "Work life balance can become a challenge" (in 14 reviews)

  • "Upper management would rather lock clients into contracts rather than give the creative teams the resources they need to actually make clients happy" (in 20 reviews)

More Pros and Cons

  1. Featured Review

    Helpful (1)

    "Brafton provides a great environment to work in"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Representative in Boston, MA
    Former Employee - Account Representative in Boston, MA
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Brafton full-time (More than a year)

    Pros

    Brafton provides a very flexible and inviting environment. You are given more than enough time to really learn the process and always have people you can fall back on for help. Work from home options are also available for those who need it/want it.

    Cons

    Not much bad to say, it does take quite a bit of time before you feel as if you mastered the job but overall nothing bad to say.


  2. Helpful (2)

    "Recap of five years in different roles at the company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Content Marketing Strategist in San Francisco, CA
    Former Employee - Content Marketing Strategist in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Brafton full-time (More than 5 years)

    Pros

    Highly flexible work schedules, can work from home often; company is currently well in tune with present SEO best practices; get to work with many different clients/customer industries; ideal work environment for self-starters.

    Cons

    Pay for production positions not great, inconsistencies in management styles across managers/supervisors.

    Advice to Management

    Ensure managers have the time and resources to adequately train and fully support staff, and that team members receive compensation adequate for their contributions to the company. Keep up the great work with the website and SEO/digital marketing trainings!

  3. "BDR"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at Brafton full-time

    Pros

    Nice people. Decent entry level opportunities.

    Cons

    Workload is immense and management is disconnected.


  4. "Allright, but lots of room for improvement"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Content Marketing Strategist in Boston, MA
    Former Employee - Content Marketing Strategist in Boston, MA
    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO

    I worked at Brafton full-time (More than a year)

    Pros

    In my time at Brafton, I loved all of the opportunities for learning. I learned a lot and there were lots of people and resources to help me learn even more.

    Cons

    Change takes absolutely forever to happen, if at all. I tried multiple times to put forward plans/ideas/proposals for new roles and processes, and was always thanked to death and said that I would be heard, but nothing ever came of it.

    While I understand that it has been a few years since I worked there, I will say that in the '14-'16 time frame, there was a lot of favoritism. I never was on the wrong end of it as I felt I was treated relatively fairly, there are certain members of management who gave staff members that they liked extra priveledges, or breaks that other staff members didn't get.

    Also, the workload was at times unmanageable. I have heard that it has gotten better, but there was a time where the writers and CMS were being expected to do way too much. The only way to get it all done was to work 60 hours per week, which our compensation did not inspire us to do.

    Advice to Management

    Be proactive instead of reactive when it comes to change and solutions to problems.
    Stop playing favorites and treat people fairly.
    Show your employees you value them by paying them what they deserve.


  5. "Great place to start"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at Brafton full-time

    Pros

    Opportunities for promotion due to quick turnover
    Great coworkers
    Fun atmosphere

    Cons

    Lots of reorganization
    Client demands
    High turnover rate


  6. "Oh Brafton"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at Brafton full-time

    Pros

    Made great friends and had awesome co workers. Learned a lot about the industry. Supervisors/managers were always helpful and supportive. Great Boston location. Office was very nice.

    Cons

    The quota was hard to hit. The industry is very saturated, which makes marketing a hard sell. A lot of companies have a negative stigma towards Brafton (either worked with them in the past or have heard negative things about them), which makes it even more hard to sell. Lack of communication between departments. A lot of internal restructuring.


  7. "A Tough Job from the Start"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Manager in Boston, MA
    Former Employee - Account Manager in Boston, MA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Brafton full-time (Less than a year)

    Pros

    My co-workers were nice and I always found it easy to have fun with them. Leadership fostered a fairly positive work environment. The physical space was nice and had a great vibe.

    Cons

    Our products never really felt like they connected. I worked in the SMB division, this meant budgets were tight. Because of this customers could never really get the value they were expecting. Timelines were tight, but not horrendous. Leadership was mostly good but not great. Compensation was sub-par.

    Advice to Management

    Find a way to reduce turnover. This created a disjointed feeling for customers. One person would start a project and three people later the projects were done. Also, find a way to connect with customers, Brafton will be able to deliver better/more relevant content. There was never a good way to create a comprehensive strategy.

  8. Helpful (2)

    "Couldn't ask for better colleagues"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Account Manager/Marketing Strategist in San Francisco, CA
    Current Employee - Senior Account Manager/Marketing Strategist in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brafton full-time (More than 3 years)

    Pros

    I have been working at Brafton for about 3 years - with a 6 month hiatus in the middle to travel (highly recommend - and I was very lucky Brafton let me come right back!). I work full time in San Francisco and feel empowered to run my own book of business with clients in the industries I am interested in.

    Cons

    I love that so many people get to work remote and Brafton is flexible, but I would love to do more inter-office travel or office outings, events, etc. It would be nice if we hired a People Officer!

    Advice to Management

    Allow and encourage content creators to travel more to client meetings/in-persons


  9. "SEO Content / Copywriter"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - SEO Copywriter in Chicago, IL
    Former Employee - SEO Copywriter in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Brafton full-time (Less than a year)

    Pros

    Excellent team of editors and AP support. Brafton certainly gives writers the resources to become a solid writer. Expanding services.

    Cons

    Workload is unmanageable. New writers are expected to produce 3-4K words per day and the pay / benefits are unacceptable for college graduates.

    Advice to Management

    Read less Bloomberg articles on how to run a marketing business and become truly invested in your company’s services.

    Brafton Response

    Mar 7, 2018 – Company Director

    Hi - This is Tom Agnew. Thanks for your feedback. I appreciate it. I do wonder if your experience was a number of years ago? In the last four years, as we have accelerated our focus on content... More


  10. Helpful (1)

    "WARNING - STAY AWAY"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Management in Boston, MA
    Former Employee - Account Management in Boston, MA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Brafton full-time (More than 3 years)

    Pros

    The Boston office is in a great location.

    Cons

    As an account manager, if you are a woman you will do well. If you are a man, pretend to be a feminist and you will do well.

    Teams are very stretched for resources. Lots of time is spent trying to figure out what clients we could get away with not delivering the content that we promised, rather than delivering exceptional content to all clients.

    There is a group of very dedicated and very talented writers, videographers and graphic designers working at Brafton, but the office environment is depressing. Most people mope around all day complaining about their jobs.

    Advice to Management

    As a content marketing agency, it would be wise to pay your content creators a living wage so that they are happy and continue to produce good content.

    Look at how many VPs, AVPs, SVPs and higher who are currently employed in account management and cut that number in half.

    Brafton Response

    Mar 15, 2018 – Company Director

    Thanks for your review. I am sorry that after over three years of working with us you feel like this.

    We are proud to be an equal opportunity employer and I am proud of our female and... More


Showing 195 of 198 reviews
Reset Filters