Brafton Reviews | Glassdoor

Brafton Reviews

Updated April 13, 2017
168 reviews

Filter

Filter

Full-time Part-time

2.7
Star Star Star Star Star
Rating Trends Rating Trends
Recommend to a friend
Approve of CEO
(no image)
Richard Pattinson
69 Ratings

168 Employee Reviews

Sort: Popular Rating Date

Pros
  • People, 401k, work from home policy (in 46 reviews)

  • Work-life balance seems to be very good (in 8 reviews)

Cons
  • Work life balance can become a challenge (in 14 reviews)

  • Unrealistic amount of work expected to be completed (in 10 reviews)

More Pros and Cons

  1. Helpful (2)

    "Great place for entry level business development/sales"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Business Development Representative in Boston, MA
    Current Employee - Business Development Representative in Boston, MA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brafton full-time (Less than a year)

    Pros

    Laid back work environment (collared shirt and jeans), super friendly bosses, very young company, job responsibilities are clear, great location, easy commute on most trains, good healthcare.

    Cons

    Not a lot of upward mobility, low commissions, low base salaries.

    Advice to Management

    Develop a clear path for career advancement with short term, mid term and long term goals. Better utilize the talent you already have in-house allowing more employees to transfer across departments.


  2. "Don't disregard the bad reviews - they're all accurate"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Content Writer in Chicago, IL
    Former Employee - Content Writer in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Brafton full-time (More than a year)

    Pros

    You learn how to churn out a lot of work in a short amount of time.

    Cons

    The demand is way too high for the salary and job description. Upper management would rather lock clients into contracts rather than give the creative teams the resources they need to actually make clients happy.

    Advice to Management

    Figure out what you're doing and relay the information to everyone below you. Everything that goes wrong just ends up being the fault of the writer because they don't get what they need to do well.

    Brafton Response

    Mar 24, 2017 – CEO

    Thanks for your comments. Our contracts operate on the basis of super flexibility. We feel they are highly competitive in the marketplace. I agree with you on the key role of the creative teams in ... More


  3. Helpful (1)

    "Cares even less about it's employees than it's clients"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Boston, MA
    Former Employee - Anonymous Employee in Boston, MA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Brafton full-time (More than a year)

    Pros

    You can get relevant industry experience, but that's about it...

    Cons

    They spend too much time trying to keep clients under contract and not enough time making them actually happy.

    Brafton charges a premium for no reason other than the fact that they've been around the longest.

    They have no clear vision and definitely no company culture.

    Advice to Management

    Put someone in charge that employees can look up to and learn from.


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. Helpful (3)

    "A factory farm, essentially"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - News and Content Writer in Chicago, IL
    Former Employee - News and Content Writer in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Brafton full-time (Less than a year)

    Pros

    Managers were empathetic and the staff was comprised of so pretty cool people.

    Cons

    The work load was absurd. It came from a place that valued quantity over quality. The pay is terrible.

    Advice to Management

    You are all that is wrong with the world. Create a culture of caring and quality over mass produced garbage.


  6. Helpful (1)

    "Good for building your resume and fine-tuning time management skills"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Writer in Boston, MA
    Former Employee - Senior Writer in Boston, MA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Brafton full-time (More than 3 years)

    Pros

    Ability to work from home and even work at freelance capacity if you want to move across the country is nice. Even if you want to stay full-time, they have offices all over the world - plenty of opportunities.

    Employee base skews young, easy to make friends (or at least drinking buddies)

    Given the volume and deadlines, you actually do need to learn really effective time management skills or else you'll be overwhelmed. Helpful for managing work in future positions, it's hard to find a workload tougher and less rewarding than what you do at Brafton.

    Overall, I think Brafton gets a bit too much flak for things like low pay, long hours, tight deadlines and intense workloads. Since I've moved on to other jobs in both freelance and full-time capacities, I've learned many marketing agencies, newsrooms, etc. have similar expectations for entry-level positions.

    That said, a lot of the complaints are very valid...

    Cons

    Pay is not good, especially for how much you have to write and it doesn't scale at all with tenure. Like it's not unlivable, but it's just not good, especially with expenses like rent on the rise. Also, management tries to frame writer salaries as being fair by comparing to journalism rates, even though you're writing promotional copy, not journalism.

    Lack of diverse career paths, which was the killer for me. Brafton has plenty of growth options given the turnover rate - but only if you want to be a manager. Not everyone wants to be a manager, some people enjoy writing and editing. But past senior writer (which has a salary of ~$33,000), there is no way to advance any further down that path. No way to become some sort of specialist, dealing with tricky clients or subject matter. It's management or bust. I now do great campaign work at a publicly traded company making nearly double what Brafton paid me. I know some of my former colleagues have similar stories (one, for example, went on to work for the NFL). Brafton is bleeding a ton of talent because of their perception that all writing/production is an entry-level job

    Management is clueless and often horribly underqualified because of the above. They hire from within for most middle management jobs like section leads, which is usually a good thing. But in this case, Brafton basically winds up promoting writers with no actual leadership or management skills, simply because anyone actually applying for the job with the right qualifications would balk at the salary. A great writer won't be a great manager, but that's basically what Brafton hopes for.

    There is zero unity between the different departments and the company as whole. Salespeople promise the world to clients, so editorial/product struggle to meet expectations and then account management has to deal with pissy clients. And then there is the whole pay issue - account managers make double what writers make or even more through bonuses if their clients are happy and upgrade services. Meanwhile, there is no incentive for writers to improve quality, they get the same $30K regardless, so you have clashes between AMs and editorial due to poorly designed incentives.

    I don't think Brafton is awful, like many people suggest. It's poorly managed and very low-brow work, but for an entry-level job, it's not terrible. That said, don't make the same mistake I did - work there for a year, get the experience and start looking for a new job immediately. Brafton has a bad rep with employers as a content mill, so being there too long may actually hurt your employment options because many know you're not producing thoughtful, meaningful work.

    Advice to Management

    Read the above and fix it. The marketing and content industry is becoming a premium market and people are willing to pay for good copy, yet you're still operating like a sweatshop model. It's not 2010 anymore, churning out low-quality copy to juice search results doesn't work like it used to. Charge clients more, rethink your payscale and reward good, intelligent work.


  7. Helpful (1)

    "Copywriter"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Boston, MA
    Former Employee - Anonymous Employee in Boston, MA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Brafton full-time

    Pros

    -There are some great people to network with

    Cons

    -Long hours, no clear direction
    -Unrealistic amount of work expected to be completed
    -No time for breaks and useless meetings cut into production time
    -Senior staff would go out for cigarette breaks every hour
    -No respect for work-life balance, 40 hour job turned into 60
    -They rake advantage of young writers, burn them out and then welcome the next batch, endless soul-sucking cycle

    Advice to Management

    Leave Boston and don't come back.


  8. Helpful (1)

    "Senior Content Marketing Strategist"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Boston, MA
    Former Employee - Anonymous Employee in Boston, MA
    Recommends
    Neutral Outlook
    Disapproves of CEO

    Pros

    People you work with are great. The offices location(s) couldn't be better. One can grow his / her career quickly.

    Cons

    Brafton gives too much power to under qualified individuals. They are not transparent with how the company is operating and has no clear goal/ mission.

    Advice to Management

    Be transparent. Redefine your mission and goals. To "be the largest content and news provider in the world" is not a mission statement.


  9. Helpful (2)

    "Great Place To Get A Start"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL
    Recommends
    Neutral Outlook
    Disapproves of CEO

    Pros

    Hands down had one of the best work cultures I've ever encountered. Made tons of friends here. It's also a great place to get a start in the agency world. Guaranteed that you'll learn a ton here and if you work hard and get good results, move up quickly. Lots of room for growth.

    Cons

    Work life balance can become a challenge. Workloads can be heavy at times. Upper management is not always open to change from below.


  10. Helpful (5)

    "Stop wishing for another job & start applying"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    Pros

    Even though you won't make a lot of money as a writer, you will make a lot of friends. The social scene is definitely dominated by the most popular employees, but there are lots of opportunities to bond with co-workers.

    The work from home policy and casual dress code are wonderful perks & mask the fact that writers make half of what they could make elsewhere.

    Cons

    I worked at Brafton for a couple of years, first as a writer, then a section editor. Here's what I know to be true.

    1. The higher you are on the totem pole, the less work you actually do. In Chicago, associate directors brag (to overworked writers, of all people) about entire days spent doing no work, and editorial managers spend their workdays on Facebook, not actually editing or helping writers. Brafton managers are experts at looking busy without actually doing any work, thanks to a bunch of fancy (but useless) spreadsheets that actually help no one. Several writers have actually slept in Brafton's under-utilized game room just to meet monthly deadlines, all for less than $35k a year.

    2. Although the writers and team editors are responsible for ghostwriting all of the written content Brafton sells, they are the lowest-paid employees at the company. Account managers, on the other hand, make double writers' salaries (at least) and get bonuses on top of it all. Yes, account managers make extra money when writers do well and make clients happy. Those writers may be responsible for writing 4k words a day for 10 different clients, but if they asked for a $2k raise, it would be denied.

    3. The health benefits are truly terrible, and employees resort to Go Fund Me campaigns to pay medical bills. I couldn't make this up if I tried. Holiday parties and a fridge full of cheap beer do not count as benefits, Brafton big-wigs.

    So, in conclusion: If you're a lowly writer (or graphic designer or video editor or copy editor), stop wishing for another job and start applying elsewhere. You deserve so much more recognition, respect and money for the work you do. Stop letting the senior managers and production staff get away with doing nothing while making double your salary - get out of there as soon as you can and devote your time to a company that actually cares.

    Advice to Management

    Value your writers, graphic designers, video editors and team editors and pay them a competitive salary. Stop lining the pockets of people who do little to deserve it ... you're essentially paying them to gchat and take Buzzfeed quizzes all day.


  11. Helpful (2)

    "Opportunities for the taking--if you're motivated."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Chicago, IL
    Current Employee - Anonymous Employee in Chicago, IL
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Brafton full-time (More than a year)

    Pros

    Entrepreneurial culture, upward feedback encouraged, creative vibe, great people and competitive pay/benefits (despite some reviews). I look forward to coming in each day and appreciate seeing the immediate impact from my ideas. I love this place.

    Cons

    Some things scale fast, others take time due to capital investment gaps. That's been the only limit, everything else is utopia from the people to the place we work and the culture.

    Advice to Management

    Follow your clients' hearts, reward and develop your people. Keep on the great path you've started and never stop retooling.



Showing 168 of 171 reviews
Reset Filters