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Brandwatch

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Brandwatch

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Brandwatch Reviews

3.2

46% would recommend to a friend

(527 total reviews)

Cali Tran

34% approve of CEO

Ratings by category

3.7

Work/Life Balance

3.5

Diversity & Inclusion

3.1

Culture & Values

3.1

Career Opportunities

2.9

Compensation and Benefits

2.7

Senior Management

Ratings distribution

5 stars

40%

4 stars

22%

3 stars

16%

2 stars

11%

1 star

11%

Top Review Highlights by Sentiment

Excerpts from user reviews, not authored by Glassdoor

Pros
  • "The people are great and you're encouraged to take responsibility and follow your inclinations.(in 80 reviews)
  • "Great culture and training process(in 41 reviews)
  • "Great colleagues who really care about you and trust you(in 32 reviews)
  • "Good Work/Life Balance(in 27 reviews)
  • "Great team (I consider most to be close friends)(in 27 reviews)
Cons
  • "Some of the management is terrible.(in 28 reviews)
  • "Low salaries for the standard of living in the city.(in 23 reviews)
  • "Low pay compared to the industry standard(in 21 reviews)
  • "Senior leadership and middle management can do more to create an environment with a little more rigor.(in 18 reviews)
  • "CEO is arrogant and is completely reactive to other companies in the space(in 11 reviews)

Ratings by Demographics

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Found 527 of over 551 reviews

Updated Nov 27, 2023

    1. 5.0
      Nov 27, 2023
      Business Development Representative (BDR)
      Former Employee, less than 1 year
      New York, NY
      Recommend
      CEO Approval
      Business Outlook

      Pros

      good commission and incentives, good culture

      Cons

      very demanding, a lot of micromanagement. long hours

      1. 4.0
        Nov 16, 2023
        Account Executive
        Current Employee, more than 3 years
        New York, NY
        Recommend
        CEO Approval
        Business Outlook

        Pros

        Brandwatch is a great product selling in a saturated industry but they are one of the main players in the social media management/consumer intelligence software space. The people and culture here for the most part are awesome! Have learned alot throughout my time

        Cons

        The company constantly experiences changes with growth, which often makes selling pretty difficult. We have aggressive sales goals and the distribution of success amongst reps is a bit top heavy and not as close to even across the board. The product is really solid but we sell in a very competitive space

      2. Join the Brandwatch team
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        1. 2.0
          Oct 19, 2023
          Manager
          Current Employee
          Recommend
          CEO Approval
          Business Outlook

          Pros

          Unlimited paid time off and sick time Middle managers who are invested and seem to genuinely care about individual's growth

          Cons

          The CEO completely lacks empathy and vision. He constantly talks about the economy being at an all time low, but at the same time, he brags about his globe-trotting visits to our various offices. When he's in the office, he mostly hides in a conference room and only pops out for what he calls an "informal huddle," which really amounts to a 30-minute monologue before he disappears again. Any hope for upward mobility here is a waste of time. In the last two years, we've seen multiple instances where they promised promotions or raises, only to delay them for almost a year. It's nearly impossible to plan any kind of career progression because the timelines keep shifting. Tools and project management systems we use to help us perform our jobs are a joke. They seem to have gone for the cheapest and most basic options available, which makes them overly complicated and not user-friendly at all. To top it off, the KPIs that determine our bonuses include things as trivial as submitting timesheets on time.

          9
          1. 2.0
            Nov 3, 2023
            Anonymous Employee
            Former Employee, more than 5 years
            Recommend
            CEO Approval
            Business Outlook

            Pros

            Brandwatch has grown significantly in the tech space, and the name and connections can open doors if you want to stay in tech. People are great. It is a cool bunch of technologies.

            Cons

            There is a lot of disparities between the offices and between office and remote employees. Run more like a corporation under new leadership. Layoffs seem annual. After being acquired by Cision and subsequent leadership changes, benefits (in the US at least) got much worse.

            2
            1. 1.0
              Nov 13, 2023
              Sales Representative
              Former Employee, more than 3 years
              Recommend
              CEO Approval
              Business Outlook

              Pros

              Some people are very friendly

              Cons

              Ive been with this company for a few years and since the time I started to the time I ended leadership, culture, respect and overall quality has gone down DRASTICALLY. This company used to be amazing- something like a new gen tech company with great work life balance and support from the managers. Now it is cold dark old school corporate cut throat. First, they are not truthful about compensation and are deceitful when it comes to referrals, bonus, and commission. I am still owed over 5k from this company. Leadership is constantly changing, there is no structure for goals and managers are narcissistic, micromanagers who are deceitful by nature. I am talking about multiple people on these ego trips in one setting that are completely dismissive to any of employee needs or desires within the company. Compensation: very underpaid compared to the rest of companies and employees are continuously given more work with no bonus. I know people who have been excelling at this company for over 3 years and are still in the same position and undervalued and continue to be given more work with less employees. Those that get moved up are also undervalued. There is A LOT of favoritism with leadership who actually were choosing who they want to give deals to instead of doing distributing fairly. Many people in a manager and higher positions I worked with were discarded with no context or warning and done in a cold disrespectful manner to both the team and the person being "laid off". Many people were caught off guard- some were discarded even after hitting over 100% of the target goals with no context other the fact that leadership is changing and there is no need for the role anymore- When the team and the role still exists- very typical and deceitful. Additionally, the culture is extremely inappropriate- I felt uncomfortable in many settings with other employees sexualizing and making unprofessional comments about my physical appearance. There is a lot of idolization of unprofessional employees who are known to make others uncomfortable and after multiple incidents and reports nothing was done. Most employees did not have respect with boundaries in personal life. Overall, Its a shame that

              3
              1. 3.0
                Nov 27, 2023
                AAE/AE/SAE
                Current Employee, more than 3 years
                Boston, MA
                Recommend
                CEO Approval
                Business Outlook

                Pros

                BCR is a great flagship product

                Cons

                SMM is a challenging transactional product

                1. 5.0
                  Oct 20, 2023
                  Sales Development Representative (SDR)
                  Current Employee
                  Recommend
                  CEO Approval
                  Business Outlook

                  Pros

                  people, benefits, culture, vacation time, product

                  Cons

                  changes in leadership, inconsistent messaging, pay

                  1. 2.0
                    Jul 28, 2023
                    Customer Success Manager (CSM)
                    Former Employee, more than 3 years
                    New York, NY
                    Recommend
                    CEO Approval
                    Business Outlook

                    Pros

                    Our clients are the best, working with personalities that are attracted into the digital media field makes it easy to form relationships and connect as humans.

                    Cons

                    Brandwatch (formerly Falcon) has changed dramatically over the years. With the acquisition, they made their priorities clear. Profits matter more than their people. They failed to restaff teams after people left, failed to deliver on promises of promotions and pay raises, and ultimately created obstacles to do my job well that were not only unnecessary, but that did not exist previously. Obviously, profits matter, no one can contest that. However, supporting your people through these changes should not be too much to ask.

                    9
                    1. 5.0
                      Oct 16, 2023
                      Anonymous Employee
                      Current Employee, more than 5 years
                      Boston, MA
                      Recommend
                      CEO Approval
                      Business Outlook

                      Pros

                      Great benefits & culture - The people are what makes Brandwatch special.

                      Cons

                      Lots of changes with leadership

                      1. 3.0
                        Nov 8, 2023
                        Chief Data Scientist
                        Former Employee, more than 3 years
                        Boston, MA
                        Recommend
                        CEO Approval
                        Business Outlook

                        Pros

                        Interesting work, culture, data, leader in its field

                        Cons

                        Evolving into something else after mergers

                        1
                      Viewing 1 - 10 of 527 Reviews
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                      Brandwatch Reviews FAQs

                      Brandwatch has an overall rating of 3.2 out of 5, based on over 551 reviews left anonymously by employees. 46% of employees would recommend working at Brandwatch to a friend and 36% have a positive outlook for the business. This rating has decreased by -18% over the last 12 months.

                      According to anonymously submitted Glassdoor reviews, Brandwatch employees rate their compensation and benefits as 2.9 out of 5. Find out more about salaries and benefits at Brandwatch. This rating has decreased by -18% over the last 12 months.

                      46% of Brandwatch employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Brandwatch 3.7 out of 5 for work life balance, 3.1 for culture and values and 3.1 for career opportunities.

                      According to reviews on Glassdoor, employees commonly mention the pros of working at Brandwatch to be career development, benefits, culture and the cons to be management, senior leadership, compensation.

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                      Anyone interviewed with Airbnb ? What’s the interview process and length of time like? Also, how soon did you hear back after your initial application?

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                      Human Resources Generalist

                      Hello everyone! I interviewed for a position back in the beginning of October. There were a few flags in the interview but I still followed up a week later and was told the company was taking there time with the interview process. Fast forward to this week, I get an invite for an in person interview that they set for a random date for a 2 hour time block. After two months of ghosting, should I attend the interview?

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                      Glassdoor has 551 Brandwatch reviews submitted anonymously by Brandwatch employees. Read employee reviews and ratings on Glassdoor to decide if Brandwatch is right for you.