46% would recommend to a friend
(527 total reviews)
34% approve of CEO
Top Review Highlights by Sentiment
Excerpts from user reviews, not authored by Glassdoor
- "The people are great and you're encouraged to take responsibility and follow your inclinations." (in 80 reviews)
- "Great culture and training process" (in 41 reviews)
- "Great colleagues who really care about you and trust you" (in 32 reviews)
- "Good Work/Life Balance" (in 27 reviews)
- "Great team (I consider most to be close friends)" (in 27 reviews)
- "Some of the management is terrible." (in 28 reviews)
- "Low salaries for the standard of living in the city." (in 23 reviews)
- "Low pay compared to the industry standard" (in 21 reviews)
- "Senior leadership and middle management can do more to create an environment with a little more rigor." (in 18 reviews)
- "CEO is arrogant and is completely reactive to other companies in the space" (in 11 reviews)
Ratings by Demographics
This rating reflects the overall rating of Brandwatch and is not affected by filters.
Found 527 of over 551 reviews
Updated Nov 27, 2023
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- 5.0Nov 27, 2023Business Development Representative (BDR)Former Employee, less than 1 yearNew York, NY
good commission and incentives, good culture
very demanding, a lot of micromanagement. long hours
- 4.0Nov 16, 2023Account ExecutiveCurrent Employee, more than 3 yearsNew York, NY
Brandwatch is a great product selling in a saturated industry but they are one of the main players in the social media management/consumer intelligence software space. The people and culture here for the most part are awesome! Have learned alot throughout my time
The company constantly experiences changes with growth, which often makes selling pretty difficult. We have aggressive sales goals and the distribution of success amongst reps is a bit top heavy and not as close to even across the board. The product is really solid but we sell in a very competitive space
- 2.0Oct 19, 2023ManagerCurrent Employee
Unlimited paid time off and sick time Middle managers who are invested and seem to genuinely care about individual's growth
The CEO completely lacks empathy and vision. He constantly talks about the economy being at an all time low, but at the same time, he brags about his globe-trotting visits to our various offices. When he's in the office, he mostly hides in a conference room and only pops out for what he calls an "informal huddle," which really amounts to a 30-minute monologue before he disappears again. Any hope for upward mobility here is a waste of time. In the last two years, we've seen multiple instances where they promised promotions or raises, only to delay them for almost a year. It's nearly impossible to plan any kind of career progression because the timelines keep shifting. Tools and project management systems we use to help us perform our jobs are a joke. They seem to have gone for the cheapest and most basic options available, which makes them overly complicated and not user-friendly at all. To top it off, the KPIs that determine our bonuses include things as trivial as submitting timesheets on time.9
- 2.0Nov 3, 2023Anonymous EmployeeFormer Employee, more than 5 years
Brandwatch has grown significantly in the tech space, and the name and connections can open doors if you want to stay in tech. People are great. It is a cool bunch of technologies.
There is a lot of disparities between the offices and between office and remote employees. Run more like a corporation under new leadership. Layoffs seem annual. After being acquired by Cision and subsequent leadership changes, benefits (in the US at least) got much worse.2
- 1.0Nov 13, 2023Sales RepresentativeFormer Employee, more than 3 years
Some people are very friendly
Ive been with this company for a few years and since the time I started to the time I ended leadership, culture, respect and overall quality has gone down DRASTICALLY. This company used to be amazing- something like a new gen tech company with great work life balance and support from the managers. Now it is cold dark old school corporate cut throat. First, they are not truthful about compensation and are deceitful when it comes to referrals, bonus, and commission. I am still owed over 5k from this company. Leadership is constantly changing, there is no structure for goals and managers are narcissistic, micromanagers who are deceitful by nature. I am talking about multiple people on these ego trips in one setting that are completely dismissive to any of employee needs or desires within the company. Compensation: very underpaid compared to the rest of companies and employees are continuously given more work with no bonus. I know people who have been excelling at this company for over 3 years and are still in the same position and undervalued and continue to be given more work with less employees. Those that get moved up are also undervalued. There is A LOT of favoritism with leadership who actually were choosing who they want to give deals to instead of doing distributing fairly. Many people in a manager and higher positions I worked with were discarded with no context or warning and done in a cold disrespectful manner to both the team and the person being "laid off". Many people were caught off guard- some were discarded even after hitting over 100% of the target goals with no context other the fact that leadership is changing and there is no need for the role anymore- When the team and the role still exists- very typical and deceitful. Additionally, the culture is extremely inappropriate- I felt uncomfortable in many settings with other employees sexualizing and making unprofessional comments about my physical appearance. There is a lot of idolization of unprofessional employees who are known to make others uncomfortable and after multiple incidents and reports nothing was done. Most employees did not have respect with boundaries in personal life. Overall, Its a shame that3
- 2.0Jul 28, 2023Customer Success Manager (CSM)Former Employee, more than 3 yearsNew York, NY
Our clients are the best, working with personalities that are attracted into the digital media field makes it easy to form relationships and connect as humans.
Brandwatch (formerly Falcon) has changed dramatically over the years. With the acquisition, they made their priorities clear. Profits matter more than their people. They failed to restaff teams after people left, failed to deliver on promises of promotions and pay raises, and ultimately created obstacles to do my job well that were not only unnecessary, but that did not exist previously. Obviously, profits matter, no one can contest that. However, supporting your people through these changes should not be too much to ask.9
- 5.0Oct 16, 2023Anonymous EmployeeCurrent Employee, more than 5 yearsBoston, MA
Great benefits & culture - The people are what makes Brandwatch special.
Lots of changes with leadership
- 3.0Nov 8, 2023Chief Data ScientistFormer Employee, more than 3 yearsBoston, MA
Interesting work, culture, data, leader in its field
Evolving into something else after mergers1
Brandwatch Reviews FAQs
Brandwatch has an overall rating of 3.2 out of 5, based on over 551 reviews left anonymously by employees. 46% of employees would recommend working at Brandwatch to a friend and 36% have a positive outlook for the business. This rating has decreased by -18% over the last 12 months.
46% of Brandwatch employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Brandwatch 3.7 out of 5 for work life balance, 3.1 for culture and values and 3.1 for career opportunities.