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Carlson Marketing Reviews

37 reviews

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3.3
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Carlson Marketing President and CEO Jeff Balagna
Jeff Balagna
12 Ratings

37 Employee Reviews

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  1. "Corporate, Steadily Professional"

    Star Star Star Star Star
    Former Employee - Anonymous Employee in Plymouth, MN
    Former Employee - Anonymous Employee in Plymouth, MN

    Pros

    A steady and standard corporation, set in the suburbs of Minneapolis. It seemed like a pretty drama-free workplace, with everyone comfortable and calm.

    Cons

    Vast sterile office space (in the Plymouth, Minnesota facility) relaxed a little by high ceilings. While positioned as a market leader, internal awareness of market context was low.

    Advice to Management

    Unsure. Much has changed since the re-brand to Aimia. If low internal awareness of larger business context (competition, etc) persists, some education might help.


  2. "Had potential, but too bureaucratic"

    Star Star Star Star Star
    Former Employee - Director in Alameda, CA
    Former Employee - Director in Alameda, CA
    Neutral Outlook
    No opinion of CEO

    I worked at Carlson Marketing (More than a year)

    Pros

    had some good people and potential, but never fulfilled on it

    Cons

    old school thinking, couldn't figure out what they stood for, lack of focus, senior management too enamored with flashy execs with no substance


  3. "Account Supervisor"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Minneapolis, MN
    Former Employee - Anonymous Employee in Minneapolis, MN
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Carlson Marketing (More than 10 years)

    Pros

    Most of the people are very talented and have a passion for doing a great job. Teams are focused on delivering for clients.

    Cons

    Management is continually changing direction and sending mixed message to employees.
    Regular layoffs don't do much to help morale among employees.

    Advice to Management

    Develop a strategy of who you want to be and follow it. Seems to be a foundation of sand that is continually shifting with the wind. Not a strong message to the rank and file employee.


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  5. "A good place to work with a few exceptions"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Plymouth, MN
    Former Employee - Anonymous Employee in Plymouth, MN
    Recommends
    Negative Outlook
    No opinion of CEO

    Pros

    Executive level is committed to diversity and acceptance. Carlson was an early extender of benefits to same sex partners. Respect for diversity and cultural understanding is valued.

    Cons

    Some management didn't seem to get the memo on work/life balance, but in general, contributions are appreciated altho randomly rewarded.

    Advice to Management

    If you are going to preach the gospel of "engagement", you have to walk the walk not just talk the talk.


  6. "Dinosaur on its last legs"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior V P in Minneapolis, MN
    Former Employee - Senior V P in Minneapolis, MN
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Carlson Marketing full-time (More than a year)

    Pros

    They were throwing big money around to get some top quality people so salary levels were high. New owner in Canada had their act together but.......

    Cons

    Parade of non-effective leaders who thought they could turn around the US Consumer group failed at every turn. Employee motivation, strategic planning, and more importantly improving the technology product they needed to stay competitive.

    Advice to Management

    Blow up the consumer group and create from scratch. Cut your layers of management so you can provide a competitive offering. Get people that know what they are doing in the Technology group. Support and enhance the Analytics team....they need to be the leaders.


  7. "A Legend in Loyalty Marketing"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - CIO in Minneapolis, MN
    Former Employee - CIO in Minneapolis, MN
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Carlson Marketing full-time (More than 3 years)

    Pros

    Carlson Marketing was a phenomenal place to work. Our list of Fortune 100 clients was most impressive. Great, motivated people. An awesome IT organization. Passion & commitment to serve clients well.

    Cons

    The role of loyalty marketing has changed dramatically as technology and the internet have changed the way people work and how they interact with suppliers & services. The products & services of this Marketing Services Legend were not changing fast enough to serve the evolving marketplace.


  8. "Carlson Marketing has some of the best people in the industry working there."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Project Manager in Plymouth, MN
    Former Employee - Senior Project Manager in Plymouth, MN
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at Carlson Marketing full-time (More than 10 years)

    Pros

    The people you work with are professionals and care about what they are doing and want to help their clients succeed.

    Cons

    Upper Management needs to figure out what they want Carlson Marketing to be now and into the near future. Upper Management also needs to put assets back into the infrastructure of the company to make sure they can stay competitive to keep clients.


  9. "it was ok"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Manager in Minneapolis, MN
    Former Employee - Account Manager in Minneapolis, MN

    I worked at Carlson Marketing full-time (More than 3 years)

    Pros

    adequate resources, good travel budget

    Cons

    I got to be repititiive


  10. "the people make it what it is..."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Supervisor in Minneapolis, MN
    Former Employee - Account Supervisor in Minneapolis, MN
    Neutral Outlook

    I worked at Carlson Marketing full-time (More than 10 years)

    Pros

    the people were always the best part of the place

    Cons

    Management was not in touch with what was happening with the colleagues


  11. "Very Disappointing"

    Star Star Star Star Star
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Client Services in Plymouth, MN
    Current Employee - Client Services in Plymouth, MN
    Doesn't Recommend

    Pros

    - Higher than average market pay
    - Some young new talent in Interactive and Social Media group
    - Analytical team make the company look good

    Cons

    - Continues to lose clients
    - Revolving door of top management
    - Employees are always worried they will be laid off
    - Direction of company is not competitive to win new business

    Advice to Management

    Stop worrying about how to be like the other guys and create something better on your own!


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