Critical Mass Reviews | Glassdoor

Critical Mass Reviews

Updated July 16, 2017
147 reviews

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3.2
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Critical Mass CEO Dianne Wilkins
Dianne Wilkins
92 Ratings

147 Employee Reviews

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Pros
Cons
  • People would talk about crazy long hours, burning people out (in 7 reviews)

  • Lack of formalized review process (in 6 reviews)

More Pros and Cons

  1. "Marketing Coordinator"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Coordinator in Atlanta, GA
    Current Employee - Marketing Coordinator in Atlanta, GA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Critical Mass full-time (Less than a year)

    Pros

    Excellent chance to grow in the company.

    Cons

    The pay is based on commission.

    Advice to Management

    Management should make a standard pay rate on top of commission.


  2. "Account Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Supervisor in New York, NY
    Former Employee - Account Supervisor in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Critical Mass full-time (More than a year)

    Pros

    Great culture, competitive salary.

    Cons

    Mostly digital only, very little traditional/social media.

    Advice to Management

    Agency should offer a more integrated experience where they can.

  3. Helpful (2)

    "Liars"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Experience Designer in New York, NY
    Former Employee - Experience Designer in New York, NY
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Critical Mass full-time (Less than a year)

    Pros

    I think they get Murray's Bagels for Bagel Fridays. Also they have a cute little bagel slicing thing that makes it easy to cut your bagel in half without squishing it, and there are two toasters so you don't normally have to wait to warm your bagel up.

    Cons

    I was hired on a temp-to-perm basis. They tried me out for 3 months, loved my performance, and extended me a good offer. I accepted the offer. All of a sudden they claimed I had "performance issues." This happened to be timed with my client scaling back their project needs. They made me miserable for a couple more months instead of just letting me go when I was no longer needed.

    Other problems with this company:
    - If you don't wear the right clothes or use the right apps you will be terminated
    - Cramped office, was always difficult to find a quiet corner for a meeting or to whiteboard
    - Office is loud, busy, and distracting; staff who needed to focus frequently took their work to local coffee shops
    - Bad coffee

    Advice to Management

    If you only need someone for a few months just keep them on a temporary or contract basis.


  4. Helpful (4)

    "Project Management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL
    Recommends
    Negative Outlook
    Approves of CEO

    I worked at Critical Mass full-time (More than a year)

    Pros

    Good work/life balance, fun people to work with, occasional outings, breakfast on Fridays

    Cons

    Moved to the California office for new opportunity with Apple client, but expectations did not meet reality. Management should be real/keep promises to their employees.


  5. Helpful (1)

    "Critical Mass"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Illinois in Chicago, IL
    Former Employee - Illinois in Chicago, IL
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Critical Mass full-time

    Pros

    Agency has variety of different accounts. Agency has good company culture.

    Cons

    Typical agency hours. Long hours depending on department and projects.


  6. Helpful (16)

    "Pass"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL

    Pros

    Free Dunkin Donuts Friday mornings (if there is any left when you arrive at 9am). Decent beer in the fridge. Nice outings once in awhile.

    Cons

    No decent work. They began hemorrhaging clients when new leadership came in a few years ago. The culture suffered significantly and they began firing one person a month. Many others left on their own.

    Pet projects go to the pets. Do you interrupt people in a meeting and tell them they’re wrong? You’re #1 on the it list. This mentality scares off some of the best talent. Their review process is such that they beat you down so you question your worth. Unless you’re a pet, then you get the world.

    The group is incredibly cliquey. They will make up their minds about you and you somehow have a bizarre reputation for no reason. You will be left off of important meetings, emails, and given grunt work.

    Direction and expectations are not clear. They allow associate managers bully their talent and turn a blind eye. Sexism is rampant and the boys won’t even allow some people to help concept for new ideas or pitches.

    Creatives, especially leads, are incredibly difficult to approach or communicate with. Some are lazy, some don’t want to lead or have time or care enough to even talk to you, some go in and change your work and don’t tell you. No communication, too busy, too cool.

    No process whatsoever. Management and leadership as a whole is lacking, conniving, elitist. I’ve seen them build false cases against people just to get them to quit or have a “reason” to fire them. No value in their employees. HR is a joke.

    Advice to Management

    Leadership courses for associate level and director level. Anyone managing people.
    If you keep putting the same talent in the room you aren’t going to innovate.
    Stop playing favorites.


  7. Helpful (3)

    "Good agency with great people"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Designer in Cupertino, CA
    Current Employee - Designer in Cupertino, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Critical Mass (More than a year)

    Pros

    Amazing people, great clients. They give you the opportunity to take on new work and develop your career. Even support employees transferring to other CM locations which is pretty sweet.

    Cons

    Lack of transparency with employees concerning client relationships and overall business and staffing requirements gets frustrating. They tend to focus on strengthening an employees weaknesses as opposed to developing and utilizing strengths.

    Advice to Management

    Rework current quarterly review structure. AD's shouldn't be as hands on in developing careers, it should be the CD's responsibility. Be transparent and real with your people.

  8. Helpful (14)

    "Horrifyingly Mismanaged"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Cupertino, CA
    Former Employee - Anonymous Employee in Cupertino, CA
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I worked at Critical Mass full-time (Less than a year)

    Pros

    -Got to work with Apple as a client, which is pretty cool.

    Cons

    -No management structure whatsoever.
    -Severe layoffs with no warning or severance.
    -Zero communication about what's going on behind the scenes.

    Advice to Management

    Stop promising things to people that you have no intention of delivering on, stop overestimating head count, start communicating with your employees about what is going on behind the scenes, and don't surprise people with job cuts.


  9. Helpful (4)

    "Senior Art Director"

    StarStarStarStarStar
    Former Employee - Art Director in Chicago, IL
    Former Employee - Art Director in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Critical Mass (Less than a year)

    Pros

    Nice work space. Free drinks and snacks.

    Cons

    Poorly managed. Lack of leadership.


  10. "Strategy Director"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Chicago, IL
    Current Employee - Anonymous Employee in Chicago, IL
    Recommends
    Neutral Outlook
    Approves of CEO

    Pros

    Great company culture. Solid client roster.

    Cons

    Runs lean on staffing (but who doesn't).


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