DealerFire Reviews | Glassdoor

DealerFire Reviews

To filter reviews, or .

Found 11 reviews

3.0
StarStarStarStarStar
Rating TrendsRating Trends
49%
Recommend to a Friend
66%
Approve of CEO
Eric Hoopman
6 Ratings
  1. Helpful (1)

    "Regional Sales Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Regional Sales Manager 
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at DealerFire

    Pros

    Great atmosphere, great compensation, great sales opportunities. Dealerfire provided me a launch pad into the digital marketing and software sales field for which I will forever be grateful.

    Cons

    Dial for dollars operation, great opportunity but it isn't for everyone.

    Advice to Management

    None

    DealerFire2015-12-16
  2. Helpful (1)

    "Overworked, but fun!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at DealerFire full-time

    Pros

    Cool Atmosphere, easy going yet driven management.

    Cons

    Since they buyout there's been a lot of turmoil and flexing over corporate culture...

    Advice to Management

    Keep up with what you've been doing to be a success and don't bend too easily to the "new" management.

    DealerFire2015-10-05
  3. Helpful (11)

    "It has become a tech sweat shop..."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Support in Oshkosh, WI
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at DealerFire full-time for more than a year

    Pros

    -The new office on Main is nice. -Most of your coworkers are fun to work with and be around -Laid back work environment -Outside of work outings are sometimes fun

    Cons

    Wow, so much to say on the con side. I was really trying to be as optimistic as possible when DealerSocket came into the fray. There was a time when working here was a real pleasure, but in the post DealerSocket world, it seems that those days are long behind us. The acquisition ripped the soul out of this place for the benefit of very few while regimenting the rest of us to an enhanced yet mind numbingly monotonous role...

    Show More

    Advice to Management

    There is not really much they can do unfortunately, as they operate at the behest of Dealer Socket.

    DealerFire2015-07-09
  4. Helpful (11)

    "Reasonable potential depending on position, grossly uncompetitive pay beneath top-level management and officers."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Content Writer in Oshkosh, WI
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at DealerFire full-time for more than a year

    Pros

    DealerFire will pretty much higher anyone, so it is an easy way to get your foot in the door. Speaking generally, the co-workers are all fine people and easy to get along with. The environment is very casual and laid back, providing a very relaxed space to work in.

    Cons

    The day-to-day work is mindless and systematic and there is no room to move up within the company. The pay is extraordinarily low almost across the entire board. A recent acquisition by DealerSocket has led to an even higher level of inequality within the company. Essentially, if your current position doesn't directly benefit the income of the new owners, you are inconsequential. Employees have been financially bullied...

    Show More

    Advice to Management

    No matter how many outings or "fun" things that can be planned, there is literally nothing that inspires workers in any department more than paying them fairly. Treat employees like people and not a means to an end. At this rate, a large amount of people are going to be leaving in a short period of time.

    DealerFire2015-03-16
  5. Helpful (3)

    "Company on the rise, though some internal communication is not what it should be."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at DealerFire full-time for more than a year

    Pros

    Relaxed working environment, laid back atmosphere, numerous company sponsored outings, not overly micromanaged, and a chance to learn for those interested in the internet career path.

    Cons

    Oftentimes it seems like communication between management and subordinates, and between departments, hampers the overall success of the company. Many individuals seem to be promoted based upon personal relationships instead of aptitude and acumen. Pay is not on par with similar positions elsewhere.

    Advice to Management

    A well oiled machine DF is decidedly not, but with consistent and timely effort so that everyone knows their role and is not timid about voicing their concerns , things could take a turn for the better quite rapidly. There is much to learn here, but keeping things so departmentalized does little to give overall synergy, and instead makes the outfit seem more like a gang of mercenaries. People want to expand their skill...

    Show More
    DealerFire2013-06-12
  6. Helpful (5)

    "Good For Entry Level"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Doesn't Recommend
    Disapproves of CEO

    I have been working at DealerFire for more than a year

    Pros

    Casual atmosphere, casual dress code, planned activities outside of the office

    Cons

    Below average salary, few opportunities for advancement, less than average benefits, lack of communication between upper management and staff, false information given to employes, no follow through on promises or incentives

    Advice to Management

    Managment needs to listen to their employees, provide true and accurate information, too many relatives hired or employees promoted based on relationships not experience or knowledge.

    DealerFire2013-01-24
  7. Helpful (3)

    "Strong Products-Other Areas Need Polishing"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Oshkosh, WI
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at DealerFire full-time for more than a year

    Pros

    Laid back work environment, casual dress attire, weekly meetings, good PTO benefits, modern office feel, fun extracurricular events/games

    Cons

    Many false promises, below-average salary, strange reward logic, bad motivating tactics, no overtime available, offsite programmers, often times gap in communication, out of date software

    Advice to Management

    DealerFire needs to change their motivating tactics drastically. Employees would respond better to fair wages versus scare tactics. A lot of motivating incentives are offered to employees but are rarely carried out as stated. Hierarchy exists with upper management and family members employed by DealerFire.

    DealerFire2012-10-10
  8. "Company On the Rise"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Shmeative Shmeam in Oshkosh, WI
    Recommends

    I have been working at DealerFire

    Pros

    • Casual and comfortable working environment. • Company is growing quickly • Room for promotions, expanded roles • You work closely with everyone in the company from owner on down, get to know each other well • Company is pretty loyal to employees • Good group of people to work with • Good collection of talent to learn from • Constant challenges to keep you on your toes • Fair wages and benefits for the market/area

    Cons

    • Deadlines can be difficult at times • Have to change gears often as the project schedules can be switch at any moment • Clients aren't as cooperative as they should be • Its a challenge, but that might be good. • Young company moving in the right direction but still has some things to learn.

    Advice to Management

    I think everything is moving in the right direction and the company has made huge strides in the last couple years. Management is more than competent and good communication throughout. Seems most people are growing into their roles and and good mix of experience to young talent. It can be a challenge dealing with clients that run the gamut from obsessively nitpicking to completely disinterested in their projects. And...

    Show More
    DealerFire2011-05-09
  9. Helpful (4)

    "No reward for hard work"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee -  in Oshkosh, WI

    I have been working at DealerFire

    Pros

    - Fun and relaxed environment - A good entry level company into the Internet Career Path - Ability to grow in career path - Successful in its field - Vacation is earned per pay period not just at the end of your employment year - Massive company growth in the past year - Company sponsored employee outings

    Cons

    - Wage is not competitive compared to other companies in the same area - Often asked to work weekend shifts without any kind compensation - Hard work and being early with deadlines in completing projects does not result in any kind of reward - Poor office layout, they don't use the office space wisely and often force people to move desks to areas with much less space - 401K plan is a joke, you earn less interest percentages...

    Show More

    Advice to Management

    DealerFire is a fun place to work at, but when it comes down to working your butt off for a minimal wage compared to other companies in the area, DealerFire falls short. The benefits package you offer qualifies you to say you offer benefits, but when you do get the benefits they are not that elaborate for example the 401K plan. The return on percentage is like 1-2% over a year. I have seen it as high as 15% in six months...

    Show More
    DealerFire2011-05-10
  10. Helpful (3)

    "Doing the work of 4, for little pay"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Oshkosh, WI
    Doesn't Recommend

    I worked at DealerFire

    Pros

    Casual environment You'll learn a lot in a short amount of time Loads of responsibility, as long as management trusts you.

    Cons

    Poor communication. Management has an unrealistic view of daily project/workload capabilities of employees. Instead of following project planning best practices, they chase the newest bright shiny objects/trends. Non-existent pricing structure. Non-existent employee policies and procedures. High employee turnover. Promise things to customers and don't follow through. Does not have the proper infrastructure in place...

    Show More

    Advice to Management

    Realize the areas that you are lacking. Trust your professional employees to do professional work, and follow their advice in areas you know nothing about. Pay a proper wage to those who have the experience and have earned it. Look into leadership development courses for owner/top management/directors. Invest in an educated and seasoned Sales manager who can guide & act as a leader to the salesforce.

    DealerFire2011-02-09
Found 11 reviews