Effective Reviews | Glassdoor

Effective Reviews

Updated April 5, 2017
48 reviews

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Full-time Part-time

3.4
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Effective CEO Rebecca Flavin
Rebecca Flavin
33 Ratings

48 Employee Reviews

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Pros
  • On that note, EffectiveUI was a great place to be a working mom (in 7 reviews)

  • People who work here are very smart, great place to learn and grow (in 4 reviews)

Cons
  • Agency life can be very demanding with a lot of ups and downs, it certainly isn't for everyone and getting burned out is a risk (in 4 reviews)

  • Inevitably, upper management cut off all business from Rochester, and then laid all but a handful of people off (in 4 reviews)

More Pros and Cons

  1. Helpful (2)

    "Engagement Manager"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Engagement Manager in Denver, CO
    Former Employee - Engagement Manager in Denver, CO
    Recommends
    Positive Outlook
    Disapproves of CEO

    I worked at Effective full-time (More than a year)

    Pros

    Certainly some of the best design talent I've been exposed to in my career. Effective is also a place which emphasizes research to validate decision making. You're going to get an opportunity to work on some interesting projects for some top notch Fortune 500 companies. Lastly, the employees are doing a good job about trying to create a sense of community.

    Cons

    -Disconnected executive team who only gets involved when things are going "wrong", they're borderline rude.
    -Half baked initiatives which aren't being repositioned/evolved, but rather tossed aside.
    -Marketing is a total after thought and needs to be rebuilt from the ground up.

    Advice to Management

    Executive and Leadership, be more involved and help enable success in ongoing engagements. Take a lap around the office and strike up conversations. Be proactive with accounts instead of reactive.


  2. Helpful (1)

    "Walks the talk"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Lead Designer in Denver, CO
    Current Employee - Lead Designer in Denver, CO
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Effective full-time (More than 3 years)

    Pros

    Effective has certainly evolved during the time I’ve been here, but I believe it’s been for the better. This is due to having a leadership team that not only embodies our values but actively listens (and responds) to the company when something isn’t right. They are the definition of “servant-leaders.” Our leadership team has created a culture of curiosity and autonomy—they provide transparency and encourage us all to be authentic, even when it’s challenging. During my tenure, I’ve always been supported when I’ve wanted to take on something new or unknown—I’ve never been told: “that’s too difficult.”

    Cons

    While Effective has strived to create a positive and on-brand culture, we still face growing pains around operations. We’ve outgrown our start-up days, and need systems in place that reflect the enterprise level work we do. Our tools and processes often set the teams up for more work than it’s necessary, which can be frustrating. We are starting to make changes around this, and my hope is they invest in what’s right.

    Advice to Management

    I love it when you communicate from the heart—the best experiences are when you speak authentically versus more rehearsed. I appreciate that you care about how the message is delivered, but I enjoy more informal touch-points.


  3. "Talented People and a Great Culture"

    Star Star Star Star Star
    Current Employee - Anonymous Employee in Denver, CO
    Current Employee - Anonymous Employee in Denver, CO
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Effective full-time (Less than a year)

    Pros

    It's exciting to see the company continue to excel in the experience design world. I'm surrounded by talented people who want the best not only for themselves but for their colleagues. The environment and culture is very welcoming and you feel like you're "at home" almost immediately. I never felt like I was the "new person", just that I was part of the team from day one.

    Cons

    The downtown location can be interesting at times, but it's a very small con.

    Advice to Management

    Continue to be accessible to your employees-it's something that's incredibly valued.


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  5. Helpful (10)

    "Mislead by Leadership"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - User Experience Designer in Rochester, NY
    Former Employee - User Experience Designer in Rochester, NY
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Effective full-time (More than a year)

    Pros

    Excellent place to learn, and develop strong working relationships with people in multiple cities. I learned more here in one year that I ever could have imagined. Very flexible work hours, and freedom given to employees. Great people to work with. Amazing pay.

    Cons

    Leadership tends to hide objectives and long-term plans from the employees, providing a false sense of security and trust. The Rochester office was fully-functioning, and then was starved out of business. Sales and projects that were won by the Rochester office were taken away and given to NYC and Denver. Inevitably, upper management cut off all business from Rochester, and then laid all but a handful of people off. Only 3 still remain, so the office will most likely close by the end of the year. It's hard to trust your CEO after something so blindsiding.

    Advice to Management

    Support your employees. It was sad to see so little faith in the Rochester office. With so much talk about unifying the three cities, it was confusing to have one suddenly excluded and cut off. Be honest, and don't create false security. Be sincere about culture.


  6. Helpful (7)

    "What a mess"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Denver, CO
    Current Employee - Anonymous Employee in Denver, CO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Effective (More than a year)

    Pros

    Flexible work schedule is nice.

    Cons

    No internal structure. Leadership is removed from mid-level employees. The three offices of NYC, Denver and Rochester have no alignment and do not follow the same staffing plans or methodologies.

    Communication needs to improve. People need to learn how to express themselves directly instead of being passive aggressive.

    The company doesnt know who we are. A ux-driven design shop? A product shop? We say we are boutique but that simply means small, but expensive. New business is lacking, severely and people are consistently worried whether their job will exist in 3 and 6 months.

    Advice to Management

    Get it together. Figure out who we are and how the three offices should work together.


  7. Helpful (6)

    "Smart people, terrible leadership"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - User Experience Designer in Denver, CO
    Former Employee - User Experience Designer in Denver, CO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Effective full-time (More than a year)

    Pros

    Flexible work environment. Great downtown location with free parking. Very nice people at all levels but nice doesn't equal success.

    Cons

    One of the worst mistakes you can make at a company is just moving people into leadership because they started there at the beginning and weren't smart enough to leave. There was a total lack of true leadership at almost all divisions of this company (except development). Truly people that are attempting to sell clients on user experience design without having any education or background in the field. It's a house of cards that is quickly crumbling as they continue to lose clients and fail to win any new ones.

    Advice to Management

    You really need to gut all your leaders at the design, sales and strategy level and take a risk on people with actual experience in those areas. Your company is slowly drowning and all the employees notice. Don't let loyalty get in the way of your doors shutting and your reputation further going down in the user experience community.


  8. "Fantastic Interview and Onboarding Experience"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director, Talent Management in Denver, CO
    Current Employee - Director, Talent Management in Denver, CO
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Effective (Less than a year)

    Pros

    The end-to-end interview process was one of the best I've experienced. It was less than two weeks from the time I submitted my resume to the time I was offered the position. I had the opportunity to interview with a number of my key peers, leaders, and team members, and walked away from the interviews feeling very confident that EffectiveUI was a great fit for me and vice versa.

    From the moment I walked through the door as a new employee I've felt valued and supported. My first day - my first week, really - was thoughtfully planned out with critical onboardings and meetings with team members. I loved that it wasn't all on me to figure out who to meet with and when. It created a feeling of comfort and inclusion right from the start, which I appreciated immensely!

    Cons

    There are a lot of things I like about working downtown. However, unless you are a serious, serious Rockies fan you will be annoyed by the sheer volume of games and the impact it has on access to our parking lot and traffic in general.

    In all seriousness, no complaints.

    Advice to Management

    Continue the momentum behind fostering an excellent employee experience from the time of interviews throughout the employee life-cycle.


  9. Helpful (7)

    "Really meh"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Denver, CO
    Former Employee - Anonymous Employee in Denver, CO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    Nice space, great co-workers, paid parking in downtown denver

    Cons

    No vision. Poor leadership. Favoritism from management. They talk a lot about the culture, but only the favored people benefit. There is a lot of style but little substance. If you are not part of that group, you're out of luck. Don't expect leadership to listen to you. Top down and sales and revenue driven decision making at it's mediocre-est.

    Advice to Management

    Learn some servant leadership. Create a vision for the company that is more robust than revenue alone. Employee dissatisfaction should be unsatisfactory.


  10. Helpful (2)

    "High school cliques in leadership plague any opportunities for personal growth and development"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Designer in Denver, CO
    Former Employee - Designer in Denver, CO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Effective full-time

    Pros

    Peers in design and development honestly care about their craft and want the best for the client projects they work on.

    Cons

    Leadership is a joke, as in nonexistent, and sales teams blur the lines of ethical standards in order to promote billable time, even when it's not in the best interest of the project.

    Advice to Management

    You will only be able to placate employees for so long until they decide to walk... its obvious from the other reviews here that many past employees feel the same way.


  11. Helpful (2)

    "Exceptional Culture, Exceptional Work, Exceptional People"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Director of Customer Insight in Denver, CO
    Former Employee - Director of Customer Insight in Denver, CO
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Effective full-time (More than 5 years)

    Pros

    EffectiveUI is a wonderful place to work. The leadership is attentive to their employees’ needs and I found all members of the leadership team were available to employees as needed. Likewise, they’re truly willing to assist in evolving their team members’ roles to suit the growth needs of the individual and the organization. EffectiveUI’s leadership cares so much about their culture that they retain an external culture consultant to hold them accountable for delivering outstanding culture and meeting important goals. While there I had the pleasure of working on many challenging engagements ranging from health care to financial services to video games. The team at EffectiveUI is outstanding. It’s made up of smart, talented, hard-working, fun and funny people, which makes going to work there something to look forward to every morning.

    I worked at EffectiveUI for 5 ½ years and only left because I moved and was commuting further than I would have liked with young kiddos. On that note, EffectiveUI was a great place to be a working mom. Although the culture of any agency thrives most when team members are working in the office, they allow for important schedule flexibility. EffectiveUI has an outstanding maternity leave policy and was very accommodating to my nuanced maternity leave needs. I highly recommend working at EffectiveUI.

    Cons

    Exciting work that my keep you up at night sometimes.

    Advice to Management

    Keep growing the outstanding culture and great work!


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