AppFolio - Went in with high hopes, felt lack of attention to employee development and career growth | Glassdoor
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Helpful (6)

"Went in with high hopes, felt lack of attention to employee development and career growth"

Star Star Star Star Star
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Anonymous Employee
Former Employee - Anonymous Employee
Recommends
Positive Outlook

I worked at AppFolio full-time

Pros

lots of autonomy and awesome co workers

Cons

they claim transparency but communicate very little to those looking for growth opportunities within the company

Advice to Management

don't lose focus of challenging employees at all levels of the company and ensuring they feel rewarded for their dedication and hard work

Other Employee Reviews for AppFolio

  1. Helpful (2)

    "Acknowledge Hard Work and Growth"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Value Added Services Specialist in Goleta, CA
    Current Employee - Value Added Services Specialist in Goleta, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at AppFolio full-time (More than a year)

    Pros

    AppFolio has a great sense of community and overall culture! Colleagues are friendly, helpful and want to see you succeed. I've been with the company for a little less than 2 years and have had the opportunity to work on two value added teams. I think AppFolio does a great job of helping you thrive and grow in your career. I like that AppFolio acknowledges hard work verbally and in the form of promotions.

    Cons

    There is a kitchen full of free snacks and drinks, and although there are healthy options you may find yourself reaching for the chips and "un-healthy" snacks more often.

    AppFolio Response

    May 9, 2017 – CMO

    Thank you for taking the time to share your experience on our V+ team. I'm so glad that you've experienced the strong culture and sense of community and that you feel AppFolio has supported you in ... More


  2. Helpful (19)

    "Great company - horrendous Sales Development department"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Development Representative in Dallas, TX
    Former Employee - Sales Development Representative in Dallas, TX
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at AppFolio full-time (More than a year)

    Pros

    AppFolio is a great company to work for. They offer a superior product, are an industry leader, financially solid, a bright future, offer TREMENDOUS benefits, great office locations (Santa Barbara, San Diego, Dallas), nice/new modern open floor plans, employee friendly/modern work environment, catered lunches and their famous fully stocked kitchen/free food.

    In addition, one thing I highly respected was their transparency into the company's internal finances, processes and changes. We would have monthly company meetings hosted by the CEO or VP of Sales and all the department heads would share the changes and updates. Pretty rare for a publicly traded company.

    Cons

    I write this with the preface that I was not a perfect employee and made some mistakes. But I was well-respected and had no HR record.

    I took the SDR role under the promise in my interview that if I met all the requirements for promotion I would have an opportunity to transfer further in the Marketing department . Throughout the course of the 1 year role obligation (WAY to long to be an outbound SDR), I achieved every requirement necessary and was a top performer on the team. When I became promotable I was told there are no higher level Marketing positions in the Dallas office. So I was misled from day 1 and used for department/company production for a year. I made it clear in my interview and throughout my tenure my only intention to continue my Marketing career. To be fair, I was offered promotions to other departments. None of them were in my career path so I declined.

    The SDR role is atrocious. It's a vertical market and limited prospects. The department has been calling on the same prospects for years and AppFolio created a terrible sales tactic reputation. We were consistently reassigned accounts that were called way too many times in the past. I was instructed to even call accounts/contacts again that had previous call notes that said "Never contact me again", "Do not contact" and even people who unsubscribed from Marketing emails "to see if things changed". I was yelled at by prospects, pleaded with to stop calling, cussed out and hung up on countless times for continuing to call these accounts.

    Inbound leads are a joke and veil of secrecy covers them. It was obvious the SDR team at corporate was fed more leads than our satellite office. We had to fight for a "put back" system when we were assigned garbage leads. Once we got a system, it would take management a week to approve and there was no transparency if we actually were placed back on top of the round robin.

    SDR management is the most extreme passive-aggressive micro-managers I’ve ever worked for. They made a brutal job even more unbearable. It is a glorified cold-calling call center. They're obsessed with KPIs (primarily outbound calls), constantly monitoring the dashboards and would Gchat you if you're not on pace or didn’t hit your KPIs for 1 day. Even if your production (meetings set & SQLs created) were at or above quota you would be hounded. Further, if you were in trouble or they needed to talk to you they would sneak up behind your desk and say this incredibly annoying saying “Got a sec?”.

    In addition, management was the worsts leaders I’ve ever had. In my entire tenure I maybe saw them call a prospect 5 times. They had no respect from the team because of this. The Sales managers on the other hand led by example and were constantly on calls and demos with prospects. SDR management would always show these ridiculous motivational videos, give these corny speeches, and have the cheesiest sayings and emails. We also had WAAAAY too many meetings/huddles for an SDR team. 1 every morning and afternoon which we would usually play these 3rd grader games. We’d even have random end of day huddles if that wasn’t enough. We were treated like children. If you were 10 minutes late from lunch you got a scolding. If you were gone from your desk “too long” they would come find you.

    There were LOTS of broken promises that included:
    *Monthly team outings. We had maybe 5 in my 14 months
    *Misquoted monthly bonus amounts - We requested they be written into our comp
     plan to prevent this, but was told they “may change monthly” and would be too difficult.
    *Constantly changing and unclear promotion requirements
    *We were encouraged to give department feedback, but it was used against you

    The pay is atrocious for the job and bearing the manager. You start at $18/hr. Per Glassdoor, the average starting salary for an SDR in Dallas is $22/hr.

    To sum it up, in my 14 months there 18 SDRs either quit (14) or got fired (4) and only 3 were promoted. Says it all!

    If you want to work for a great company apply at AppFolio. Just not as an SDR unless you’re looking for a miserable, dead-end entry level cold-calling job!

    Advice to Management

    Keep doing what you are doing in regards to your growth strategy and taking care of your employees. If you want a successful Sales Development department fire the current management and bring in new competent, honest and strong leaders.

    AppFolio Response

    May 9, 2017 – CMO

    An SDR role does include working toward KPIs, lots of outbound calling and working closely with management. For most of our SDR team, this is one of their first or second jobs - we invest a ton of ... More

There are newer employer reviews for AppFolio
There are newer employer reviews for AppFolio

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