Apptera - complete lack of focus/direction | Glassdoor
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There are newer employer reviews for Apptera

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"complete lack of focus/direction"

StarStarStarStarStar
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Manager in San Bruno, CA
Former Employee - Manager in San Bruno, CA
Doesn't Recommend
Negative Outlook
Disapproves of CEO

I worked at Apptera full-time (Less than a year)

Pros

I honestly cannot think of any upsides to working there. I suppose that, under the right circumstances, a smaller organization could afford individuals an opportunity to make a difference (but that's a stretch).

Cons

From what I can ascertain, the company has a history of getting into a particular area of focus where it underachieves and/or arrives too late to be considered a legitimate player in the market. Once they concede a measure of failure (of little to no fault of the rank-and-file employees), they RIF the organization and try to reinvent themselves as something else where they might achieve minor success before repeating the cycle.

Advice to Management

identify the drivers of repeated failure at the upper management level

Other Employee Reviews for Apptera

  1. "Apptera is a company in definition"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in San Bruno, CA
    Former Employee - Anonymous Employee in San Bruno, CA

    Pros

    Can have an impact. They need creative thinkers

    Cons

    The companies financial stability. The management team is difficult to work with at the top.

    Advice to Management

    They need to work on a viable business strategy for growth. The industry is very difficult.


  2. "Good company, lost market"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Director in Sunnyvale, CA
    Former Employee - Marketing Director in Sunnyvale, CA
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I worked at Apptera full-time (More than 3 years)

    Pros

    Management was good and nimble

    Cons

    Market wasn't there anymore for audio ads

There are newer employer reviews for Apptera
There are newer employer reviews for Apptera

See Most Recent

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