LeapFrog - International Senior Marketing view of LeapFrog | Glassdoor
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"International Senior Marketing view of LeapFrog"

Star Star Star Star Star
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Current Employee - Senior Director of Marketing in Uxbridge, England (UK)
Current Employee - Senior Director of Marketing in Uxbridge, England (UK)
Recommends
Positive Outlook
No opinion of CEO

I have been working at LeapFrog full-time (More than a year)

Pros

Great products with a great story and heritage behind it
Easy to connect with target audiences, communities etc. and to get them engaged
Very passionate employees who care about the mission behind the company
Good 'niche' between toys, education and digital entertainment

Cons

Extremely US centric
Long term strategy non existent and as far as it exists it is very product lead and not brand and/or audience determined
No real international strategy
Poor internal communication
Very sales focussed

Advice to Management

Take a step back, determine the long term vision with regards to which audiences we want to interact with (in the future), what we want them to believe and how to achieve that in terms of communications & advertising strategy and product portfolio
Take more time to explain to the company the path we are on and communicate better if this changes
Let sales follow the lead from marketing in terms of how the products should be positioned
Be less US centrid

Other Employee Reviews for LeapFrog

  1. "Excellent people, foggy company direction"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    No opinion of CEO

    I have been working at LeapFrog full-time (More than 3 years)

    Pros

    People are excellent. There are many talented artisti, musicians, engineers at LeapFrog. They are pleasant, playful and respectful colleagues. It is rewarding to make LeapFrog products, educational content is certainly something to take pride in.

    Cons

    Lacks collaborative environment, cross-functional communication, or learning opportunities. There is a general lack of clear processes, or ownership at LeapFrog.

    Advice to Management

    Talented people are not going to wait around forever.


  2. Helpful (1)

    "broken company, management has failed the company"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Senior Management
    Former Employee - Finance
    Former Employee - Finance
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at LeapFrog full-time (More than 3 years)

    Pros

    1) discount on toys 2) good location nothing really value added that's important.

    Cons

    bad business decisions have resulted in inability to invest in their future. stock price has reflected that reality. terrible working environment with high turn for a reason.

    Advice to Management

    Take a hard look at some of the sr managers & their inappropriate behavior & lack of business acumen. these folks should be leading your company & are leading it in the wrong direction.

There are newer employer reviews for LeapFrog
There are newer employer reviews for LeapFrog

See Most Recent

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