Nielsen - A specialized custom research supplier being acquired by a large syndicated data supplier had its Pros and Cons | Glassdoor
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There are newer employer reviews for Nielsen

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"A specialized custom research supplier being acquired by a large syndicated data supplier had its Pros and Cons"

Star Star Star Star Star
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Senior Manager in Parsippany, NJ
Former Employee - Senior Manager in Parsippany, NJ
Recommends
Neutral Outlook
Approves of CEO

I worked at Nielsen full-time (More than 10 years)

Pros

Connections with key decision makers at the largest CPG companies in the world.
Opportunities to work across the many service areas of The Nielsen Company.
The opportunity to bring multiple research capabilities and services to the client with One Voice.

Cons

With its syndicated mentality, Nielsen senior management struggled to understand why revenues from a custom based service did not increase on an annual basis at the same level as syndicated services.

Our custom group was shuffled multiple times within the company until it recently found a home within the Shopper/Consumer Insights area.

Advice to Management

Appreciate the fact that, in those years in which the company passes along increased costs to clients for providing data from the world's largest retail account, client's revenue budgets vis-a-vis spending on custom research services will be significantly reduced.

Other Employee Reviews for Nielsen

  1. Helpful (1)

    "Great place to start your career"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Emerging Leader Associate, Watch in New York, NY
    Current Employee - Emerging Leader Associate, Watch in New York, NY

    I have been working at Nielsen full-time (More than a year)

    Pros

    Mentoring, coaching, opportunity to grow

    Cons

    Lack of movement on the watch side of the business


  2. "Great Opportunities to grow with the company"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Client Director in Los Angeles, CA
    Current Employee - Associate Client Director in Los Angeles, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Nielsen full-time (More than 3 years)

    Pros

    career growth opportunities, regular reviews, smart co-workers, good bonus opportunities, the company is always expanding in to new areas of market research - if you're bored (but good) you should be able to find a new challenge internally

    Cons

    long hours are expected of employees, as with any job your manager can make a big difference - sometimes employees who are not yet ready to manage have direct reports

There are newer employer reviews for Nielsen
There are newer employer reviews for Nielsen

See Most Recent

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