Pros
The company has a 500-year history in the business.
Cons
The leadership is based in Europe, and there is a single point of view leader in the US market. There is no real connection or understanding of how large or small retailers conduct business in the US market, nor is there any openness to listen to or learn about it. All new product development is based on European trends, negating the needs of American consumers, who are very different from those in Europe. Unfortunately, this was not the case just a few years back this point, it seemed as if they were shrinking operations in the US to make it a 3PL operation and run it from Europe. The question would be the timing, and the market share would dwindle to very little.