REI - Marketing Dept | Glassdoor
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Helpful (2)

"Marketing Dept"

Star Star Star Star Star
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Current Employee - Anonymous Employee in Kent, WA
Current Employee - Anonymous Employee in Kent, WA
Negative Outlook
Approves of CEO

I have been working at REI full-time

Pros

Fabulous benefits, smart people, fun industry, fantastic products, focus on the customer and corporate social responsibility.

Cons

Big changes are happening! While this can be both positive and negative, I'm concerned that the changes will ruin REI's incredible corporate culture. With Sally Jewell, former CEO, leaving to become the Secretary of the Interior, and Matt Hyde, former EVP, now the CEO at West Marine, there is a big hole in leadership. The new CFO is making some good changes but is not interested in maintaining the culture. The co-op is losing its employee mojo -- which is the basis of its wonderful customer focus.

Advice to Management

The Marketing Dept is in a bad place. The newer SVP is rarely there and lacks (any) marketing expertise, one of the new DVPs is carrying the dept and is making good changes but appears to have poor judgment in her new hires, and one of the new directors is literally managing by fear and has caused several valuable employees to leave since her onboarding. Unfortunately, Marketing leaders are no longer willing to promote qualified internal employees, so moving up the corporate ladder is not possible at this time. Include the lack of or poor bonuses, the below-market average pay and tremendous increase in workload, marketing is no longer the best dept to work at REI.

Senior management: Marketing needs an experienced leader, and does not need directors who are untrustworthy and poor people managers.

Other Employee Reviews for REI

  1. Helpful (6)

    "Great job...until you realize there's more out there"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Store Manager in Washington, DC
    Former Employee - Store Manager in Washington, DC
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at REI full-time (More than 10 years)

    Pros

    The benefits are great, the time off is quite flexible, and you work with amazing people who will teach you everything you want to know about the outdoors.

    Cons

    You have to sell your soul. They do a great job of pretending to the outside world to espouse values that they pay Fortune magazine to make it sound like they uphold, while trampling on those values and devaluing the people who work for them. Internally they also do a great job of making you think there's nowhere better to work. It's true it's a trade-off - flexible scheduling traded for weekends off and knowing you'll see your family for dinner and holidays; great healthcare traded for a livable wage; kowtowing to 20-something inexperienced "managers" traded for accountability and responsibility and being respected for your hard work and knowledge.

    Advice to Management

    Stop changing everything - just because you got promoted doesn't mean you have to prove your worth by flipping things around, probably to something that already existed ten years ago.


  2. Helpful (3)

    "Loosing their values at break neck speed..."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Kent, WA
    Former Employee - Anonymous Employee in Kent, WA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at REI full-time (More than 8 years)

    Pros

    Great product benefits, good benefits in other areas.
    Some really good employees in working levels at Headquarters where I worked.

    Cons

    Changing to a high pressure, disrespectful and selfish management team, in general, though there are still some great caring managers.
    Extreme inconsistencies from department to department.
    Out dated equipment at retail stores.

    Advice to Management

    Get back to your values that took REI to the success you had reached...you'll do this by not always following other companies, allowing employees to honestly (without repercussions) to evaluate managers performance. Senior managers must find out what many of their managers are REALLY doing to their teams and how they are being treated.

There are newer employer reviews for REI
There are newer employer reviews for REI

See Most Recent

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