Wells Fargo - Marketing is a beaurocratic assembly line | Glassdoor
  1. "Marketing is a beaurocratic assembly line"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Marketing Manager in Charlotte, NC
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at Wells Fargo full-time for more than 10 years

    Pros

    Once you get to middle management, the salary and bonus structures are good. Benefits are outstanding, but decreasing and inflexible Remote working options can sometimes be arranged, depending on role and manager

    Cons

    Marketing has been removed from the lines of business and centralized under one umbrella. Senior management has imposed the same structure for national brand campaigns as single page flyers. No exaggeration: a net new marketing asset (whether an email or an integrated campaign) will take 9 MONTHS. It will take 4-6 weeks just to get the Strategic Assessment Brief written (and rewritten 3 more times) before it is... approved by 2 layers of management. Then, once in the queue, it can still be deprioritized if other projects are deemed more impactful. No one is in charge of a project from end-to-end. Strategy hands off to Integrated Marketing who hands off to Marketing Execution and the In-House Agency. And often our Insights & Analytics team (who is woefully under-staffed) will be tapped to provide data and forecasting. When you include multiple rounds of ultra-conservative Compliance review, you can see why even the most basic project can take the better part of a year to produce.

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    Advice to Management

    1. Staff appropriately. If you want data to drive decisions, but more people in those roles so decisions can be made faster. 2. Allow flexibility within divisions based on their needs. What works for Enterprise Brand may not work for Wholesale/Commercial. 3. Remove layers of the new holistic process so project can move forward more efficiently. 4. Start praising workers who have stuck with the new org... structure and are doing our best to make it work. Castigating us and forever changing the rules is killing morale. 5. Exit interviews should be required. And pay more attention to new hires (at all levels) who only last 4-6 months.

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    Wells Fargo2018-09-13
  1. Helpful (1)

    "Great Company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Personal Banker in Conyers, GA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Wells Fargo full-time for more than 10 years

    Pros

    Plenty of vacation time. No sales goals. Lots of advancement opportunities. Day off during the week if work Saturday.

    Cons

    Have to work some Saturdays and later on Fridays.

    Wells Fargo2019-06-26
  2. Helpful (215)

    "Coming to work here was the best decision ever."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Branch Manager in Austin, TX
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Wells Fargo full-time for less than a year

    Pros

    The culture here is phenomenal. The message is all about how the people make the difference and the company is very focused on developing employees. The routines set in place to reinforce the behaviors are phenomenal. Resources available to leaders for improving coaching style are endless! They have even taken external leadership theories and incorporated those into the resources and training available. Highly... engaged and talented people work here, making it a great place to network and grow.

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    Cons

    Some systems are a bit antiquated, but to be honest I’d prefer that over flashy stuff that glitches out all the time. Time off is not very competitive, and it doesn’t increase with positions that have more responsibility, it only increases with years worked at the company. No fully comprehensive health plan, but they do offer a company funded HSA with one of the plans.

    Wells Fargo2018-08-25

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