iCrossing - Great people and clients, horrible leadership | Glassdoor
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Helpful (3)

"Great people and clients, horrible leadership"

Star Star Star Star Star
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Strategist
Former Employee - Strategist
Doesn't Recommend
Neutral Outlook

I worked at iCrossing full-time (More than 3 years)

Pros

The best part of iCrossing is working with big brands - it's excellent for your resume and most if not all of your clients will be Fortune 500 companies. There are also some very talented people at the agency you can learn a lot from, and many people get to travel for meetings and pitches which is a lot of fun. IC offers lots of upward growth potential, especially if you're in New York or San Fran. Although I left the company because I of a deteriorating culture and being passed up for promotions, iCrossing was great for my career and I'm thankful for my time there.

Cons

The agency leadership is completely revenue driven and could care less about the people or work being produced. It is extremely demoralizing and frustrating to those who are passionate about their work, as they're constantly reminded by leadership that the only thing that matters is how much revenue your client is bringing in, not how good the work is. Layoffs occur when the agency "doesn't hit their numbers" even if the quarter was still very profitable - it's all about hitting the numbers at iCrossing, and nothing else matters. Don Scales is the center of this culture, and he wouldn't know good advertising if it smacked him in the face - he's a "show me the numbers" MBA through and through, and not fit to run a true creative (or even digital) agency.

Advice to Management

Replace Don Scales and adjust priorities to be less about revenue and more about producing good work. Treat your employees like more than just "costs that pull down the bottom line."

Other Employee Reviews for iCrossing

  1. "Wonderful environment working with talented people"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends

    I have been working at iCrossing full-time (More than a year)

    Pros

    Talented coworkers combined with a casual environment

    Cons

    Often difficult to see the forest for the trees


  2. Helpful (2)

    "Toxic working environment and poor management"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at iCrossing full-time (More than 3 years)

    Pros

    You can learn a lot because there are really some bright people here...

    Cons

    The bright people are mostly not in management positions. The agency is very political and upper management can not be trusted. To get ahead, you must show you are fully in admiration of the CEO. Do not make the mistake of confiding in other C-level executives or it will come back to haunt you. They are two-faced. The COO contributes to an environment of intrigue and distrust. The Chief Talent Officer is not effective in handling people well and keeping talent. The CEO seems to be aggressive when he does not understand something or disagrees with it and he does not understand the finer details of digital marketing. He can communicate well in certain situations, but he is better at being in the spotlight than actually contributing to the progression of the agency. He has not managed to devise or communicate a strategy for the whole agency that employees can identify with or believe in. The agency claim is very vague and intangible. The CEO seems to be stretched in this position and is not capable of taking criticism - to the detriment of the agency. The agency is top heavy and ready to topple. Little appreciation is shown to the true heroes. Too much fluff at the top. Not surprising that top talent is leaving or looking elsewhere.

    Advice to Management

    Look yourselves in the mirror and ask yourself whether you are really doing a great job.


There are newer employer reviews for iCrossing
There are newer employer reviews for iCrossing

See Most Recent

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