iCrossing - Rampant Politics & Favoritism | Glassdoor
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There are newer employer reviews for iCrossing

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Helpful (3)

"Rampant Politics & Favoritism"

Star Star Star Star Star
  • Work/Life Balance
  • Culture & Values
  • Career Opportunities
  • Comp & Benefits
  • Senior Management
Former Employee - Senior Analyst in San Francisco, CA
Former Employee - Senior Analyst in San Francisco, CA
Doesn't Recommend
Negative Outlook
Disapproves of CEO

I worked at iCrossing full-time (More than a year)

Pros

- Work with established big brands, brands that have been around for decades
- Great place to learn search engine marketing, particularly PPC. iCrossing is a full service digital agency and PPC is where it shines.
- Pays well at the entry level

Cons

- Poisonous & political environment between entry level analysts fighting for "manager" level positions. Managers are often first time managers (with no training on how to be manager) who inevitably fail to help develop their team.
- Promotions are not done on meritocracy, but rather favoritism and perception. It seemed that analysts who threw other analysts under the bus were promoted. Promotions also seemed to have favoritism as the analysts who were promoted were the ones that had close personal relationships with the managers.
- Innovative & creative thinking in the agency is dated. While iCrossing touts themselves as being at the forefront of innovation, they do not have the technological capabilities or the forward thinking clients to be innovative.
- While the clients are big (Fortune 500+), most digital agencies develop partnerships with there clients to ensure a healthy relationship. However, iCrossing has a habit of allowing their clients to dominate the relationship which leads to overworked analysts and client managers who cannot control the amount of work the clients are asking for.

Advice to Management

- Strive to work with forward thinking clients that can push and test your capabiltiies
- Foster a healthier working environment by promoting based on meritocracy and not favoritism.
- Provide clear reasons to which why a person was promoted

Other Employee Reviews for iCrossing

  1. Helpful (3)

    "A House of Cards"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at iCrossing full-time (More than a year)

    Pros

    iCrossing still has many top tier clients (probably not for much longer). If you can manage to work on some of the bigger accounts, it will be great for your resume, just not your long term career. There are still some smart people there too, especially in the SEO and Analytics departments from whom you can learn a lot but their numbers are shrinking fast.

    Cons

    Cronyism and gross incompetence at the highest levels and a relentless focus on securing bonuses for the most senior management. Not to mention a highly toxic work environment in every single office. More of a multi-level marketing scheme than an advertising agency. If you are just out of college and looking to gain some entry level experience for a year in SEM or SEO, it might be worth it. If you are mid-career or higher, stay far, far away.

    Advice to Management

    The current management is incapable of taking advice, hence all their problems.


  2. "Assistant Media Planner"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at iCrossing full-time (Less than a year)

    Pros

    There are some company perks like free breakfast and lunch once a week. There is also a good work/life balance.

    Cons

    Unrealistic expectations for entry level hires. People aren't promoted when they should be.

    Advice to Management

    Develop a solid training program for new hires, rather than just waiting to see if they sink or swim.


There are newer employer reviews for iCrossing
There are newer employer reviews for iCrossing

See Most Recent

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