Fluid Reviews | Glassdoor

Fluid Reviews

Updated June 15, 2017
56 reviews

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3.2
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Vanessa Cartwright
2 Ratings

56 Employee Reviews

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Pros
  • Relaxed atmosphere with good work/life balance, and many engineers work from home (in 5 reviews)

  • I've learnt a lot and met great people who gave me a lot either professionally and personally (in 8 reviews)

Cons
  • Small company means less resources and some inconsistent or undocumented processes (such as onboarding) (in 4 reviews)

  • Clients can really be hit or miss (in 2 reviews)

More Pros and Cons

  1. "Solid people & culture"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Genuinely caring and kind people. Feels like a family.

    Cons

    Work could be a little cookie-cutter. Not the best portfolio builder.


  2. Helpful (1)

    "Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    No opinion of CEO

    I worked at Fluid full-time

    Pros

    Great benefits for employees and families

    Cons

    Not a good work environment.

  3. "Inspiring, passionate agency"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales/Marketing in New York, NY
    Former Employee - Sales/Marketing in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Fluid full-time (More than a year)

    Pros

    Like most of the best companies to work for, it's all about the people. Fluid has a long standing culture nurtured by a core group people. It's super driven, always about moving forward and doing something innovative (and business impacting) and yet a lot of fun/quirky. Their list of clients is unrivaled in an agency their size -- Fender, Michael Kors, PUMA, Citi to name a few. They also groom and promote from within, with most of the senior leaders having moved up the ladder, and have an excellent gender balance.

    Cons

    Typical agency issues - sometimes the client work is there and sometimes it isn't, which leads to budgeting, resourcing and staffing swings.

    Advice to Management

    Keep promoting successes internally. People are working hard to make a difference and need to see solid career paths to go along with their efforts.

    Start an office in London. Fluid is long overdue for a presence in Europe.


  4. Helpful (1)

    "Great People, awesome process"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - User Experience Designer in San Francisco, CA
    Former Employee - User Experience Designer in San Francisco, CA
    Recommends
    Positive Outlook
    No opinion of CEO

    Pros

    People are very supportive and the team is really a team: roles are well defined and that allows you to do your job and to contribute at your best. At the same time, you can expand your boundaries and skills and contribute to the project at 360°. They pay well, give you good benefits (at least for a contract) and you get a lot of flexibility. I've learnt a lot and met great people who gave me a lot either professionally and personally.
    Quality of the projects is very high.

    Cons

    I'd get better with the hiring process especially when it comes to the transition between contract to full time.

    Advice to Management

    Keep doing the amazing work :)


  5. Helpful (6)

    "Sr. Project Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Project Manager in San Francisco, CA
    Former Employee - Senior Project Manager in San Francisco, CA

    I worked at Fluid full-time (More than 5 years)

    Pros

    I worked there for 7 years. Hands down it is the people. The people, the people, the people. An amazingly talented, intelligent, kind and fun group of individuals that I felt lucky to work with on a daily basis. That being said, I also worked with wonderful high-end clients and on a very diverse set of projects. I learned excellent skills here that makes me now feel confident when headed into any interview. I felt like I could make a mistake in this environment and could learn from it instead of being punished for it.

    Cons

    The company has grown a lot since I started there, and unfortunately I'm not sure that this is a good thing. The leadership also seems to be missing. The direction of the company is often unclear and ever changing, and transparency is more of an illusion.

    Advice to Management

    Get unified on your vision, find a way to clearly communicate it, and the rest will follow.

    I often found that my obstacles to a project came from management/poor process versus the clients. Teams need to be supported in order to do their best and to feel inspired. Find a way to help remove the obstacles, not place them.


  6. Helpful (10)

    "Going nowhere, fast!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    The individual contributors and mid-level managers (in Oakland) are generally great people and do good work. Lots of good lunch spots near the office and its close to BART.

    Cons

    The founders and board are completely clueless. They received an initial $24m from investors in 2012 and have nothing to show for it. Large customers churn and they are not replaced by new subscriptions. Meanwhile, at company meetings, we get shown complex charts that only serve to obfuscate the fact that the company is not doing well.

    Great people eventually leave or get laid off, because there is no future for them at Fluid. At one point, the company culture was decent, but they decided to move the office to Oakland and split the company into 4 wings across two floors and it fell apart. It took the extra effort of the employees to make the office not feel like an abandoned parking garage.

    Advice to Management

    1. The hybrid model of agency and product has failed. Do some soul searching and figure out if you want to be an agency or a software company. You cannot be both.

    2. Get better at delivering bad news. I could tell when things weren't going well based on the frequency of the monthly company meeting. If the company was having a good quarter, the meeting would happen. Otherwise it would get rescheduled and pushed back several times, or there would be layoffs. I didn't hear a single negative thing in a monthly meeting, and I saw three separate rounds of layoffs in 18 months.

    3. Get serious about your company. You rarely make appearances at company events and rarely come down from the fourth floor and talk to people. I get the sense that you don't really know or care about the people you employ.


  7. Helpful (3)

    "Great people, poor management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Engineer in San Francisco, CA
    Current Employee - Software Engineer in San Francisco, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Fluid full-time (More than a year)

    Pros

    The culture and people are fantastic. Lot of freedom to think outside the box.

    Cons

    The management does not understand how the core products work and sell something that does not exist. Good news is passed on asap, but not the bad one.

    Advice to Management

    Keep your employees informed as to what is happening in the business. Stop running the company as one big agency.

  8. "Great company, great team, great products"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Independent Contractor in Mill Valley, CA
    Former Employee - Independent Contractor in Mill Valley, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Fluid full-time (More than a year)

    Pros

    The culture at Fluid is very respectful and warm. The products are really fun to work on and they are experts in enhancing the digital shopping experience.

    Cons

    It's a small company so everyone is very busy all the time. Fluid is very accommodating and flexible in regards to telecommuting. This makes up for

    Advice to Management

    Keep up the good work.


  9. Helpful (2)

    "Great company culture"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Recommends
    Positive Outlook

    I have been working at Fluid full-time (More than a year)

    Pros

    great company culture, smart and fun people

    Cons

    Management can be hands off


  10. "Challenging work, great people!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Quality Assurance Engineer in Oakland, CA
    Current Employee - Software Quality Assurance Engineer in Oakland, CA
    Recommends
    Positive Outlook

    I have been working at Fluid full-time (Less than a year)

    Pros

    Great culture, ambitious strategy and very flexible environment to work in!
    The atmosphere in the office is friendly, fun, and professional. Fluid has a talented and dedicated management, support is always available! 100% self motivating work environment.

    Cons

    You have to be self motivated. No one will hold your hand and tell you that you’re doing great job. If you need constant affirmations from management, this company isn’t for you.

    Advice to Management

    More on-boarding training before new employees are thrown in the fire. The first couple of weeks can be very confusing on where to find the information you need.


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