GSW Marketing & Advertising Reviews | Glassdoor

GSW Marketing & Advertising Reviews

Updated January 16, 2019
127 reviews

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3.1
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Sonja Foster-Storch
11 Ratings

Employee Reviews

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Pros
Cons
  • "Not able to use time off, work life balance, leadership doesn't care about employees" (in 11 reviews)

  • "Tied to a holding company with crappy benefits and HR policies" (in 6 reviews)

More Pros and Cons

  1. Helpful (1)

    "Great place for creative & motivated self-starters"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GSW Marketing & Advertising full-time (More than 3 years)

    Pros

    I've worked in agencies where there is a siloed/political structure, and the idea that only certain people in certain positions could have good ideas was the norm. The one great thing about GSW NY (and LA) is that a good idea can come from anyone. Everyone's voice is heard, and it creates opportunities for people at all levels to promote both themselves and awesome ideas.

    Cons

    Benefit plans could be a little better, especially health insurance plans considering this is a healthcare company.

    GSW Marketing & Advertising Response

    Dec 13, 2018 – VP Human Resources

    Hey! Thank you! We love to see such great comments and really appreciate you taking the time to post them. Having a culture like the one you described is so important to us, and it is critical to our... More


  2. Helpful (1)

    "GSW - meh"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Executive
    Current Employee - Account Executive
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at GSW Marketing & Advertising full-time (More than 5 years)

    Pros

    some of the people there were great to work with

    Cons

    Not able to use time off, work life balance, leadership doesn't care about employees

    Advice to Management

    Focus in on your employees. People wanted to be cared about when they are performing so well! Not allowing employees to use vacation at the end of the year is not cool. give more promotions for those excelling and give bonuses to those who deserve them. Lots of people are leaving for these reasons.

  3. "Fantastic"

    StarStarStarStarStar
    Current Employee - Intern - Hourly in Newtown, PA
    Current Employee - Intern - Hourly in Newtown, PA
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Great people and environment, convenient location

    Cons

    Sometimes work can get slow

    Advice to Management

    Keep doing what you’re doing

    GSW Marketing & Advertising Response

    Sep 6, 2018 – VP Human Resources

    Hey! Thanks for the great comments! We love hearing feedback. When that feedback is positive, it makes it that much better. We will keep doing what we are doing but if you have more you would like to... More


  4. Helpful (2)

    "Solid place to build a career with typical agency challenges"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - VP-Technology in Newtown, PA
    Current Employee - VP-Technology in Newtown, PA
    Recommends
    Neutral Outlook
    Approves of CEO

    I have been working at GSW Marketing & Advertising full-time (More than 5 years)

    Pros

    The values and personalities are collaborative and supportive. There's generally an effort for work-life balance. Leadership wants the best for their people and plans accordingly.

    Cons

    There's the typical downsides to agency life: some projects will get away from you and demand extra time and effort. Work is fickle and can dry up quickly, or swamp you by coming in too fast. Corporate efforts stir things up and make difficulties.

    Advice to Management

    Keep focused on what really matters and do you best

    GSW Marketing & Advertising Response

    Jun 14, 2018 – VP Human Resources

    Hey! Thank you! We love to see such great comments and really appreciate you taking the time to post them. We know typical agency life can present challenges, but we believe the great people at GSW... More


  5. Helpful (4)

    "Mergers are not the only reason for record turnover"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Editor in New York, NY
    Former Employee - Senior Editor in New York, NY
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at GSW Marketing & Advertising full-time (Less than a year)

    Pros

    The office they are leaving are nice, spacious, and quiet.
    The salary ranges are on the upper end of average.
    There are some really creative people there.
    There is a purported value of collaborative work.

    Cons

    In NYC, they are moving to cramped, poorly lighted, louder office space.
    The management continues to hire more perfectionist managers who consider the work of their employees beneath them, even when overloaded.
    In my first two months there, almost the entire product management staff quit.
    In my next three months, an additional ten employees left, out of a staff of around 40, so close to 35% in 5 months.
    They shed 5 copywriters and 7 editors in that time as well.
    Several of the managers fire employees at the slightest difference in work style.
    The company continues to lose more and more clients, and the only replacements they've snagged are tiny or pro bono.
    There is almost zero job training, but burdensome tons of regulatory and ethics training.
    The staff is mostly freelancers, many working remotely (including PMs), and practically only the managers are staff, many with poorly defined responsibilities (no one there ever claimed to have a written job description, for example).
    The structure is too horizontal for any career growth.

    Advice to Management

    Evaluate your managers with a higher standard of employee retention, and stop claiming that record turnover is "just how the ad business is." It isn't.

    GSW Marketing & Advertising Response

    May 30, 2018 – VP Human Resources

    Hello. Thank you for taking the time to share your feedback. We are always looking to better our organization and ensuring each person is set up for success. Hearing an individual’s thoughts is... More


  6. Helpful (3)

    "Associate Creative Director"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Neutral Outlook
    No opinion of CEO

    I worked at GSW Marketing & Advertising full-time

    Pros

    Great compensation and global exposure to clients

    Cons

    Constantly changing management and ownership

    Advice to Management

    Advertising and marketing is about quality people on the team to service clients, not how to packag them up as a product for sale to the next owner.

    GSW Marketing & Advertising Response

    Apr 19, 2018 – VP Human Resources

    Hi! We appreciate you taking the time to share your thoughts. We couldn’t agree with you more about what makes a great agency – the people. The leadership team and I are always looking for feedback... More


  7. Helpful (5)

    "A creative agency that gets it"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GSW Marketing & Advertising full-time

    Pros

    - the work
    - the people
    - the merger with Palio
    - the potential to finally establish a nyc heart and soul to the place

    Cons

    - still doesn't have all the onsite resources you'd expect in an nyc agency cause of ties to Columbus

    Advice to Management

    Pu the pedal to the metal and go all the way in NY

    GSW Marketing & Advertising Response

    Mar 8, 2018 – VP Human Resources

    Hey! Thank you! We love to see such great comments and really appreciate you taking the time to post them. We are very excited about our opportunities moving forward. Please be sure to reach out to... More

  8. Helpful (6)

    "A dying agency"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Newtown, PA
    Current Employee - Anonymous Employee in Newtown, PA
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I have been working at GSW Marketing & Advertising full-time (Less than a year)

    Pros

    Nice office space
    Kind and talented coworkers
    Leadership from new GSW CEO
    Family friendly events
    Work life balance is good

    Cons

    Losing business track record = no opportunities for growth
    Tied to a holding company with crappy benefits and HR policies
    Favoritism from the top down
    Lots of dated thinking and recycled ideas
    Leadership doesn't inspire, listen or ask questions

    Advice to Management

    Take the blinders off

    GSW Marketing & Advertising Response

    Mar 22, 2018 – VP Human Resources

    Hello. Thank you taking the time to share your thoughts. We appreciate the importance of listening and turning that feedback into action. We have great people at the agency and we want to give them... More


  9. Helpful (4)

    "Elevation..."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Columbus, OH
    Current Employee - Anonymous Employee in Columbus, OH
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GSW Marketing & Advertising full-time (More than 5 years)

    Pros

    I work at the anchor agency, GSW-Columbus. The agency is in a state of evolution...because it's true you never want to stop evolving to be better (I don't want to ), and that's exactly what's happening here. There has been a focus on retaining the top talent as part of that. I'm someone who doesn't want to work with a bunch of suits (no offense to the suits out there) and wants to enjoy the people I work with. There are a lot of smart, intelligent, creative people cross-departmentally and cross agency. It makes it fun to come to work every day. There are a lot of talented people know for their art (even outside of the agency). That is celebrated here.

    Cons

    I don't know if I really have cons. Working in the healthcare advertising industry can be challenging because of FDA guidelines, working with healthcare companies' medical/legal/regulatory, but in a way, those things make the creative process more challenging, and makes the wins feel that much bigger. The agency has a lot of new and interesting accounts in-house (recent pitch wins) and has been doing some restructuring to be more efficient, nimble, and leverage expertise. There are those people that will always view change as negative...but those are those people! Onward and upward.

    Advice to Management

    My advice to Management is to keep the amazing momentum going here. You can feel a renewed energy in 2018 and more open dialogue, communication lately too. I would also say--check the nooks and crannies and create more one on one or small group organic dialogue with the non-obvious employees (management with middle level and junior level employees)...and keep popping by meetings--spontaneously to stay plugged in (I'm talking senior senior management here specifically--there are one or two that do, but let's keep breaking down the walls..er ceiling). There are a lot of passionate people that care..sometimes they may be harder to get to and recognize. Excited about the fun things happening in our building evolution as well. All part of the momentum.

    GSW Marketing & Advertising Response

    Feb 24, 2018 – VP Human Resources

    Hi! Thanks for taking the time to post such awesome comments! We are very excited about the momentum building in Columbus and the bright future ahead across all offices. Please be sure to reach out... More


  10. Helpful (4)

    "Great Team and atmosphere"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Newtown, PA
    Current Employee - Anonymous Employee in Newtown, PA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GSW Marketing & Advertising full-time

    Pros

    I've worked at GSW for almost 8 years and we have had ups and downs like any other ad agency. Currently there is a great team in place and new management cafes about the people and business.

    Cons

    The benefits could be better

    Advice to Management

    Keep moving forward the way you are today.

    GSW Marketing & Advertising Response

    Feb 24, 2018 – VP Human Resources

    Hey! Thank you for taking the time to share those great comments and the call-out on benefits. We are very excited about our opportunities moving forward. Please be sure to reach out to me or the... More