GfK Reviews | Glassdoor

GfK Reviews

Updated December 10, 2017
192 reviews

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3.0
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Peter Feld
6 Ratings

192 Employee Reviews

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Pros
Cons
  • Very poor work life balance, lacking proper division of work (in 32 reviews)

  • No work-life balance at all because of clients (in 10 reviews)

More Pros and Cons

  1. "OK"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    work from home, nice people

    Cons

    company going through lots of changes


  2. "Sales"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    No opinion of CEO

    I have been working at GfK full-time

    Pros

    Good Compensation for the position in comparison to similar titles in other companies.
    Good work from home policy

    Cons

    No company culture-
    Lots of internal changes happening

    Advice to Management

    Create an internal committee that focuses on company culture and employee bonding.

  3. Helpful (1)

    "working environment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Analyst in New York, NY
    Current Employee - Senior Analyst in New York, NY
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than a year)

    Pros

    location is in a great area in NYC

    Cons

    management and communication is poor
    not a good company culture


  4. "Poiseed for better days ahead"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Vice President - Technology in Seattle, WA
    Current Employee - Vice President - Technology in Seattle, WA
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than 3 years)

    Pros

    Accurate work
    The best advanced analytics

    Cons

    Slow to change
    KKR takeover uncertainty

    Advice to Management

    Make changes, but trust the teams to lead that change.


  5. Helpful (1)

    "Lead UX Specialist"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at GfK full-time

    Pros

    Helpful and smart senior colleagues
    Young, fun peers
    Free lunch during user testing
    Diverse projects and clients
    Quick way to gain experience in UX research

    Cons

    Below average salary
    Mediocre benefits
    High turnover, resulting in subpar vetting of new hires

    Advice to Management

    Introduce fair, competitive pay
    Listen to your employees and take action


  6. Helpful (1)

    "Good to start in the market research industry"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    No opinion of CEO

    I worked at GfK full-time

    Pros

    Multinational company with a great inhouse-training platform and transparent career ladder

    Cons

    rigid and dogmatic leadership approach

    Advice to Management

    be more open to employees´voices


  7. Helpful (1)

    "Market Research Analyst"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Smart people, good environment to grow

    Cons

    I would have liked to be paid more

  8. Helpful (1)

    "Research"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Positive Outlook
    No opinion of CEO

    Pros

    Quality research, great client service.

    Cons

    There is minimal support from management.

    Advice to Management

    Be more involved in the career development of entry and mid-level employees.


  9. Helpful (1)

    "Large company offering opportunity but also some headaches."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than 10 years)

    Pros

    Great people. Large business offers growth potential & interesting assignments.
    Stable business. Interim CEO focused on simplifying processes to improve performance and satisfaction.

    Cons

    Large, complex organization. A lot of red tape. Little autonomy. High administrative burden. Rigid. Average compensation (in good years). Impersonal.

    Advice to Management

    Focus. Fewer priorities will lead to higher performance. Invest for growth.


  10. Helpful (1)

    "Intern"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Good work experience, company sponsored initiatives

    Cons

    Slow moving decisions, not a great culture

    Advice to Management

    Give individual branches more freedom in decision making


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