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HEINEKEN USA Reviews
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    HEINEKEN USA Reviews

    Updated March 17, 2019
    118 reviews

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    3.3
    StarStarStarStarStar
    Rating TrendsRating Trends
    Recommend to a friend
    Approve of CEO
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    Maggie Timoney
    5 Ratings

    Employee Reviews

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    Pros
    Cons

    • "There are a lot of dead end jobs and they tend to bring in people from the outside for higher level positions rather than promote from within" (in 3 reviews)

    • "New upper management came from Coke, causing a lot of cultural issues" (in 4 reviews)

    More Pros and Cons

    1. "Off Premise Sale Representativw"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Anonymous Employee
      Current Employee - Anonymous Employee
      Recommends
      Positive Outlook
      Approves of CEO

      I have been working at HEINEKEN USA full-time

      Pros

      Great training, pay and benefits, support system, family life-work balance.

      Cons

      Internal review process that happens throughout the year.

    2. Helpful (1)

      "Great perks, no job security"

      StarStarStarStarStar
      Former Employee - Anonymous Employee
      Former Employee - Anonymous Employee
      Doesn't Recommend
      Negative Outlook
      Disapproves of CEO

      I worked at HEINEKEN USA full-time (More than 3 years)

      Pros

      Great Perks and co workers

      Cons

      Job security, management is confused on how markets work in the US

      Advice to Management

      Figure it out before you end up selling the company

      3. Join the HEINEKEN USA team
      See Our Latest Jobs

    3. Helpful (10)

      "Can't Float on a Sinking Ship"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Sales Specialist in New York, NY
      Former Employee - Sales Specialist in New York, NY
      Doesn't Recommend
      Negative Outlook
      No opinion of CEO

      I worked at HEINEKEN USA full-time (More than a year)

      Pros

      Transparent and supportive culture
      Interest in professional/personal development
      Perks - company car for sales, beer allowance, ample of time off
      Lots of independence, at least when company performance is decent

      Cons

      Lack of direction/direction changed every 6 weeks starting in October 2018
      Insurmountable loss of market share and brand relevance.
      Bonuses convoluted, impossible to hit. Company doesn't want to pay out when you do meet your KPIs if they were losing money in another part of the country.
      Marketing pushes programs around "growth" trends like soccer and boxing, with no quantifiable ROI from investing in these programs.
      Relationship with distributor network increasingly strained due to constant re-strategizing and goals that do not align.

      Advice to Management

      Yes, the beer industry is suffering as a whole, but think long and hard of why Heineken and its brands were a success in the US market in the first place. (Hint: premier European import - a platform Stella Artois is successfully co-opting)
      Reassess your target market - not every Hispanic in the United States is a Mexican who wants to drink Tecate or Dos Equis. Mostly Central Americans on the east coast with allegiance to their origin country's brands. Perhaps readdress key demographics for each brand based on what actually goes on in the market?
      Stop outsourcing social media. Instagram, Facebook, etc are a mess! We are one of the only leading suppliers who don't have relevant sponsored content within the US market. You want to appeal to millennials? They're online, not in retail.
      SEM technology is not applicable to individual markets. Different needs for different areas, you can't judge based on a underdeveloped technology that does not directly create or support ROI. As a result, salesforce manipulates information on SEM.
      Hire an American CEO who understands the needs of import consumers in the US

    4. Helpful (1)

      "Good company with decent benefits and great vacation"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Sales Specialist in Los Angeles, CA
      Former Employee - Sales Specialist in Los Angeles, CA
      Recommends
      Negative Outlook
      No opinion of CEO

      I worked at HEINEKEN USA full-time (More than a year)

      Pros

      - The people. Best group of colleagues I've ever worked with.
      - Great vacation allotment
      - Fun environment working in the beer industry

      Cons

      - Upper management, can't seem to figure out what they want to do and how they want it done.
      - Difficult to move up in the company with limited opportunity.
      - Marketing for brands is obsolete and not competitive
      - Brands are steadily losing share
      - Working in a global company it is difficult to be agile, adapt to changes in the market and remain competitive in this industry.

    5. Helpful (3)

      "Great Beer Brands - Leadership lags Culture and Winning Spirit"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - AREA SALES MANAGER
      Current Employee - AREA SALES MANAGER
      Doesn't Recommend
      Negative Outlook
      No opinion of CEO

      I have been working at HEINEKEN USA full-time (More than 5 years)

      Pros

      It's the Beer Business
      Work Benefits are great
      Build long lasting relationships from the grind- with Customers and co-workers
      hi- margin brand proposition

      Cons

      Top performing Directors have left the company
      Politics is at an all time high
      There's no trust in middle management - VP level
      We're making wrong people management decisions and NOT clearly defining what Winning Looks like with in a Role

      Advice to Management

      invest in your culture
      learn to drive accountability at VP level
      hire qualified people that can make a decision with out over thinking it and delaying the process to move forward and execute.
      Focus on the Customer - Too much internal communication

    6. Helpful (2)

      "Management is in need of restructuring"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Retail Sales Manager in Los Angeles, CA
      Former Employee - Retail Sales Manager in Los Angeles, CA
      Doesn't Recommend
      Negative Outlook
      Disapproves of CEO

      I worked at HEINEKEN USA full-time (More than 5 years)

      Pros

      Annual company trips
      Life balance

      Cons

      Though Heineken is a pleasant company to work at they are in need of much change. Even though they have cut 15% of the sales workforce, management is the worst. First managers who were on the job were demoted and stayed in the company. A couple of managers were not well received by the distribution partners and are not good salesman and are out of touch with the retail game in the beer industry. Also as HR and higher ups are committed to keep 50% women workforce even though they were not qualified over many employees. Each distributor now has one woman on the job even though many other potential employees with more experience, better track record, and years of experience were thrown out the window. Heineken will continue to perform with poor brand health, poor management, and poor decisions. Heineken I beg and ask look at your top level employees. The cuts need to be up top not the bottom.

      Advice to Management

      Maggie, look at your managers and management on all levels. Also as well managers who were just demoted. They are out of touch and do not know how to sell properly. Also as well EOE is waste of time. Just like the Freddie app. Get rid of the SEM app.

    7. Helpful (1)

      "Good People with No Leadership or Direction"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Anonymous Employee
      Current Employee - Anonymous Employee
      Doesn't Recommend
      Negative Outlook
      No opinion of CEO

      I have been working at HEINEKEN USA full-time

      Pros

      -Family atmosphere
      -Good Benefits
      -Flexible hours
      -Good Teamwork

      Cons

      -No communication between departments
      -No leadership or direction for company
      -Constant turnover
      -Bonus goals are basically unattainable
      -

    8. Helpful (1)

      "Couldn't keep up with the times"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Field Marketing Manager in Phoenix, AZ
      Former Employee - Field Marketing Manager in Phoenix, AZ
      Doesn't Recommend
      Negative Outlook
      No opinion of CEO

      I worked at HEINEKEN USA full-time (More than 5 years)

      Pros

      Paid weekly like clockwork. Plenty of opportunity for overtime hours during holidays and big weekends.

      Cons

      Expected to work overtime through holidays and big weekends. Budgets were cut significantly when sales dropped resulting in jobs lost. Over 7yrs, pay rates did not increase while work loads did. New hires were paid the same as 10yr vets. Managers were hired from outside companies with zero knowledge of the brand, industry, teams, area, etc. while several qualified candidates were overlooked.

      Advice to Management

      Listen to your teams - they know more about the markets than computerized charts.
      Pay your staff appropriately and reward loyalty and experience. Trainers should earn more than the trainees.
      Hire from within the company. Experience with your brand and teams goes a long way.

    9. "Great Brands but high turnover on Leadership Team"

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Market Manager in New Haven, CT
      Current Employee - Market Manager in New Haven, CT
      Doesn't Recommend
      Negative Outlook
      No opinion of CEO

      I have been working at HEINEKEN USA full-time (More than 8 years)

      Pros

      Great quality Brands and terrific portfolio

      Cons

      Changed Senior Leadership Teams approximately every three years

      Advice to Management

      Stabilize Senior Leadership and sincerely evaluate feedback for your distributors and Salespeople.

    10. "Fun, fast paced environment. Great place to be."

      StarStarStarStarStar
      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Anonymous Employee
      Current Employee - Anonymous Employee
      Recommends
      Positive Outlook
      Approves of CEO

      I have been working at HEINEKEN USA full-time

      Pros

      Great pay, great benefits, plenty of promotional opportunities given hard work

      Cons

      Goals and targets across different departments can create internal conflicts; opportunity for better alignment across organization